Essential Upsell & Cross Sell vs MultiVariants ‑ Bulk Orderfor Shopify (2026)
Essential Upsell & Cross Sell and MultiVariants - Bulk Order are both highly rated Shopify apps (5/5), but cater to distinctly different merchant needs. Essential Upsell focuses on increasing Average Order Value (AOV) through various upsell and cross-sell techniques. It targets merchants looking to maximize revenue by suggesting related or complementary products to customers throughout the shopping journey, from product pages to the cart drawer and even post-purchase. Key features include 'frequently bought together' recommendations, product bundles, automatic discounts, and one-click upsells.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
MultiVariants ‑ Bulk Order
306 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Upsell & Cross Sell5/5 MultiVariants ‑ Bulk Order5/5 | ||
| Reviews | 1004 | 306 |
Reviews Essential Upsell & Cross Sell1004 MultiVariants ‑ Bulk Order306 | ||
| Primary Function | Upselling and Cross-selling | Bulk Order Processing (Feature not visible) |
Primary Function Essential Upsell & Cross SellUpselling and Cross-selling MultiVariants ‑ Bulk OrderBulk Order Processing (Feature not visible) | ||
| Key Features | FBT, Related Products, Product Bundles, Automatic Discounts, Post-Purchase Upsells | Not detailed. Assumed to be bulk order focused based on the title. |
Key Features Essential Upsell & Cross SellFBT, Related Products, Product Bundles, Automatic Discounts, Post-Purchase Upsells MultiVariants ‑ Bulk OrderNot detailed. Assumed to be bulk order focused based on the title. | ||
| Target Merchant | Merchants aiming to increase AOV and revenue through product suggestions | Merchants needing to process large or unusual order quantities (Feature not visible) |
Target Merchant Essential Upsell & Cross SellMerchants aiming to increase AOV and revenue through product suggestions MultiVariants ‑ Bulk OrderMerchants needing to process large or unusual order quantities (Feature not visible) | ||
| Ease of Use (Inferred) | Potentially complex due to the variety of upsell options | Likely straightforward if focused on bulk orders (Feature not visible) |
Ease of Use (Inferred) Essential Upsell & Cross SellPotentially complex due to the variety of upsell options MultiVariants ‑ Bulk OrderLikely straightforward if focused on bulk orders (Feature not visible) | ||
| Value Proposition | Increased AOV, higher revenue | Improved efficiency for bulk orders (Feature not visible) |
Value Proposition Essential Upsell & Cross SellIncreased AOV, higher revenue MultiVariants ‑ Bulk OrderImproved efficiency for bulk orders (Feature not visible) | ||
| Shopify Category | Checkout | Checkout |
Shopify Category Essential Upsell & Cross SellCheckout MultiVariants ‑ Bulk OrderCheckout | ||
Our Verdict
Essential Upsell & Cross Sell is the clear choice for merchants prioritizing AOV growth through strategic product recommendations. Its comprehensive feature set allows for customizable upsell and cross-sell strategies at multiple touchpoints in the customer journey. MultiVariants - Bulk Order, while also highly rated, likely serves a niche market focused on efficient bulk order processing, which is not directly related to AOV maximization. If a merchant's primary goal is to suggest related or complementary products to customers to increase order value, Essential Upsell & Cross Sell is the superior option. However, without knowing details about MultiVariants, its usefulness in the bulk context remains unclear.
Common Questions
Which app is better for increasing the average order value (AOV)?
Essential Upsell & Cross Sell is specifically designed to increase AOV through upselling and cross-selling techniques.
Which app is easier to set up and use?
Without usage data, it is difficult to say definitively. However, if MultiVariants truly specializes in simple bulk orders, that interface may be easier to handle than designing complex upsell pathways.
Do both apps offer post-purchase upsell options?
The description for Essential Upsell & Cross Sell explicitly mentions post-purchase upsells. There is no available information that MultiVariants includes that capability.
Which app is a better fit for a store that sells highly customizable products?
This is difficult to say without more details on MultiVariants. Essential Upsell focuses on product recommendations and bundles. MultiVariants may be helpful if customers must order in unusual quantities due to the customizable nature of products.
What is the biggest difference between these two apps?
The primary difference lies in their core function: Essential Upsell focuses on boosting AOV through product suggestions, while MultiVariants likely focuses on streamlining bulk order processing (feature not visible).
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