Essential Upsell & Cross Sell vs Payment Rules Hide PaymentHerofor Shopify (2026)
Essential Upsell & Cross Sell focuses on increasing Average Order Value (AOV) through strategic product recommendations and upsells/cross-sells at various points in the customer journey (product page, cart, and post-purchase). It aims to boost revenue by presenting relevant product suggestions, bundles, and discounts to encourage customers to add more items to their purchase. Payment Rules Hide PaymentHero, on the other hand, centers on optimizing the checkout experience by allowing merchants to control which payment methods are displayed to customers based on specific rules. The core difference lies in their objectives: Essential Upsell & Cross Sell seeks to grow revenue, while Payment Rules Hide PaymentHero aims to improve conversion rates during checkout. Essential Upsell & Cross Sell uses techniques like frequently bought together recommendations and post-purchase upsells. Payment Rules Hide PaymentHero allows merchants to tailor the payment options presented to customers, potentially removing confusing or irrelevant choices, simplifying the checkout process, and improving conversion rates by increasing trust and convenience.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
Payment Rules Hide PaymentHero
218 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
Payment Rules Hide PaymentHero
Sort + Hide Payment Methods & Checkout Payment Rules
Key Features
- Enhance your Payment experience with intuitive control
- Create custom Payment Rules for different customer segments
- Use Hide Payment options to remove irrelevant methods
- Prioritize each Payment Method based on your business needs
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Upsell & Cross Sell5/5 Payment Rules Hide PaymentHero5/5 | ||
| Reviews | 1004 | 218 |
Reviews Essential Upsell & Cross Sell1004 Payment Rules Hide PaymentHero218 | ||
| Core Function | Upselling and Cross-selling | Payment Method Management |
Core Function Essential Upsell & Cross SellUpselling and Cross-selling Payment Rules Hide PaymentHeroPayment Method Management | ||
| Primary Goal | Increase AOV | Improve Checkout Conversion |
Primary Goal Essential Upsell & Cross SellIncrease AOV Payment Rules Hide PaymentHeroImprove Checkout Conversion | ||
| Key Features | FBT, Bundles, Post-purchase upsells | Hide, Sort, and Rename Payment Methods |
Key Features Essential Upsell & Cross SellFBT, Bundles, Post-purchase upsells Payment Rules Hide PaymentHeroHide, Sort, and Rename Payment Methods | ||
| Target Merchant | Merchants seeking to increase order value through strategic product recommendations. | Merchants with multiple payment options seeking to optimize the checkout experience. |
Target Merchant Essential Upsell & Cross SellMerchants seeking to increase order value through strategic product recommendations. Payment Rules Hide PaymentHeroMerchants with multiple payment options seeking to optimize the checkout experience. | ||
| Value Proposition | Boost revenue by encouraging customers to buy more. | Simplify checkout and improve conversion by tailoring payment options. |
Value Proposition Essential Upsell & Cross SellBoost revenue by encouraging customers to buy more. Payment Rules Hide PaymentHeroSimplify checkout and improve conversion by tailoring payment options. | ||
| Implementation Difficulty | Likely moderate due to customization options. | Likely easy, setup takes minutes. |
Implementation Difficulty Essential Upsell & Cross SellLikely moderate due to customization options. Payment Rules Hide PaymentHeroLikely easy, setup takes minutes. | ||
Our Verdict
Essential Upsell & Cross Sell is the better choice for merchants primarily focused on boosting their average order value through strategic product recommendations and promotional offers. It offers a wide range of features designed to encourage customers to add more items to their carts. Payment Rules Hide PaymentHero is ideal for merchants who want to optimize their checkout process by tailoring the payment options presented to customers. This app will benefit merchants with complex payment method setups who want to improve the customer experience and boost checkout conversion rates by reducing friction.
In short, if your goal is to sell *more* per customer, choose Essential Upsell & Cross Sell. If your goal is to make checkout *easier* for customers, choose Payment Rules Hide PaymentHero.
Common Questions
Which app is easier to use?
Based on the descriptions, Payment Rules Hide PaymentHero suggests a simpler setup, claiming it takes 'minutes' to configure. Essential Upsell & Cross Sell, with its many customization options for upsells and cross-sells, likely requires more effort to configure effectively.
If I only have a few products, which app is better?
Payment Rules Hide PaymentHero is likely the better option. Essential Upsell & Cross Sell relies on having enough product data and inventory to make relevant recommendations. If you have a limited product range, focusing on checkout optimization with Payment Rules Hide PaymentHero will likely yield more noticeable results.
Can these apps be used together?
Yes, these apps address different parts of the customer journey. Essential Upsell & Cross Sell focuses on pre-checkout purchasing behavior, while Payment Rules Hide PaymentHero focuses on the checkout process. Optimizing both areas can lead to overall improvements in sales and customer satisfaction.
Which app has better long-term ROI potential?
It depends on your store's needs. If you have a good product catalog and are not utilizing upselling/cross-selling now, Essential Upsell could be better ROI. If you have a cumbersome checkout process, optimizing with Payment Hero would be better.
How can I choose the right app for my Shopify store?
Consider your biggest bottleneck. Is it getting customers to add more items to their cart (AOV)? Or is it that customers are abandoning their carts at the checkout page (conversion rate)? If it's the former, choose Essential Upsell & Cross Sell. If it's the latter, choose Payment Rules Hide PaymentHero.
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