Essential Upsell & Cross Sell vs SMART Checkout Rulesfor Shopify (2026)

Essential Upsell & Cross Sell focuses on increasing Average Order Value (AOV) through upselling and cross-selling strategies at various points in the customer journey, from product page to post-purchase. It boasts a significantly higher number of reviews and a perfect 5/5 rating, suggesting strong user satisfaction. Key features include frequently bought together recommendations, product bundles, automatic discounts, and cart add-ons, targeting merchants looking to maximize revenue through strategic product suggestions. SMART Checkout Rules, in contrast, concentrates on customizing and controlling the checkout experience by implementing rules based on various conditions, such as customer tags, country, or cart value. SMART Checkout Rules aims to streamline checkout flows, prevent high-risk orders, and tailor the experience for specific customer segments (e.g., B2B, international customers). While its rating is also high (4.9/5), the much lower number of reviews indicates a potentially smaller user base or a more niche appeal. The core value proposition of SMART Checkout Rules is to enhance conversion rates by reducing friction and offering a more dynamic checkout process, especially for merchants with complex checkout requirements or specific risk mitigation strategies. It achieves this by enabling them to block/hide payment/shipping methods or apply conditional discounts, thus offering granular control over the checkout flow.

Essential Upsell & Cross Sell focuses on increasing Average Order Value (AOV) through upselling and cross-selling strategies at various points in the customer journey, from product page to post-purchase. It boasts a significantly higher number of reviews and a perfect 5/5 rating, suggesting strong user satisfaction. Key features include frequently bought together recommendations, product bundles, automatic discounts, and cart add-ons, targeting merchants looking to maximize revenue through strategic product suggestions. SMART Checkout Rules, in contrast, concentrates on customizing and controlling the checkout experience by implementing rules based on various conditions, such as customer tags, country, or cart value. SMART Checkout Rules aims to streamline checkout flows, prevent high-risk orders, and tailor the experience for specific customer segments (e.g., B2B, international customers). While its rating is also high (4.9/5), the much lower number of reviews indicates a potentially smaller user base or a more niche appeal. The core value proposition of SMART Checkout Rules is to enhance conversion rates by reducing friction and offering a more dynamic checkout process, especially for merchants with complex checkout requirements or specific risk mitigation strategies. It achieves this by enabling them to block/hide payment/shipping methods or apply conditional discounts, thus offering granular control over the checkout flow.