EVM Instagram Feed ‑ Instafeed vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
EVM Instagram Feed - Instafeed focuses on displaying static Instagram images in various layouts (grid, collage, slider) to enhance brand engagement and attract followers. It aims to seamlessly integrate visually appealing Instagram content into the Shopify store, primarily using photos. ReelUp - Shoppable Videos+ Reels, on the other hand, targets merchants looking to leverage the power of short-form video content from platforms like TikTok and Instagram Reels. It emphasizes shoppability and conversion by embedding videos, particularly user-generated content (UGC), and making them directly actionable for purchases. ReelUp's key differentiating factor is its video-centric approach, featuring autoplay and story formats, with a strong emphasis on SEO and page load speed.
At a Glance
EVM Instagram Feed ‑ Instafeed
209 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
EVM Instagram Feed ‑ Instafeed
Show Instagram Feed on your store easily in grid, slider and collage format easily.
Key Features
- Easy to setup in few clicks and setup on your store pages by one click install
- Grid, Collage & Slideshow display modes to show your Instafeed beautifully
- Loads faster on your store pages without slowing down the site.
- Autoupdate in real time, no wait time for photos to be updated in the gallery
- Easy to customize colors and design of the Instagram feed + its mobile friendly
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating EVM Instagram Feed ‑ Instafeed4.7/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 209 | 228 |
Reviews EVM Instagram Feed ‑ Instafeed209 ReelUp‑Shoppable Videos+ Reels228 | ||
| Content Type | Instagram Images | TikTok & Instagram Videos/Reels |
Content Type EVM Instagram Feed ‑ InstafeedInstagram Images ReelUp‑Shoppable Videos+ ReelsTikTok & Instagram Videos/Reels | ||
| Primary Goal | Increase Followers & Engagement | Boost Conversions with Shoppable Content |
Primary Goal EVM Instagram Feed ‑ InstafeedIncrease Followers & Engagement ReelUp‑Shoppable Videos+ ReelsBoost Conversions with Shoppable Content | ||
| Layout Options | Grid, Collage, Slideshow | Autoplay Carousels, Stories, Below Add to Cart |
Layout Options EVM Instagram Feed ‑ InstafeedGrid, Collage, Slideshow ReelUp‑Shoppable Videos+ ReelsAutoplay Carousels, Stories, Below Add to Cart | ||
| Key Feature | Easy Setup & Customization | Shoppable Videos & UGC Integration |
Key Feature EVM Instagram Feed ‑ InstafeedEasy Setup & Customization ReelUp‑Shoppable Videos+ ReelsShoppable Videos & UGC Integration | ||
| Performance Focus | Fast Loading on Store Pages | Zero Impact on Page Loading Speed (Google Insights & GT-Metrix Tested) |
Performance Focus EVM Instagram Feed ‑ InstafeedFast Loading on Store Pages ReelUp‑Shoppable Videos+ ReelsZero Impact on Page Loading Speed (Google Insights & GT-Metrix Tested) | ||
| Target Merchant | Brands with strong static Instagram presence | Brands leveraging video marketing & UGC |
Target Merchant EVM Instagram Feed ‑ InstafeedBrands with strong static Instagram presence ReelUp‑Shoppable Videos+ ReelsBrands leveraging video marketing & UGC | ||
| Value Proposition | Visually appealing Instagram integration | Conversion-focused video commerce |
Value Proposition EVM Instagram Feed ‑ InstafeedVisually appealing Instagram integration ReelUp‑Shoppable Videos+ ReelsConversion-focused video commerce | ||
Our Verdict
For merchants prioritizing a visually appealing Instagram feed to grow their follower base and showcase their brand's aesthetic, EVM Instagram Feed - Instafeed is a solid choice. Its ease of setup and multiple layout options make it easy to integrate into various store pages. However, if the focus is on driving sales through interactive video content, particularly shoppable videos and user-generated content, ReelUp - Shoppable Videos+ Reels is the superior option. Its emphasis on performance and integration with multi-currency and geolocation apps further enhances its value for international sales and optimizing user experience, making it ideal for merchants actively using TikTok and Instagram Reels for marketing.
Common Questions
Which app is better for improving SEO?
ReelUp is likely better for SEO due to its focus on increasing user time on the store and leveraging video content, although both claim fast loading speeds which is beneficial for SEO.
Which app is easier to set up?
EVM Instagram Feed ‑ Instafeed is advertised as having an easy setup in a few clicks.
Which app is better for mobile users?
Both apps claim to be mobile-friendly, but ReelUp highlights native autoplay across all devices, which could offer a better mobile experience for video content.
Which app is better for showing customer content?
ReelUp allows importing UGC videos from Instagram and TikTok, making it the better option for showcasing customer content.
Which app is cheaper?
This information is not provided. Pricing comparisons are needed to determine which is more affordable.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store