EX Show Variants on Collection vs FOLDER ‑ Product Tabsfor Shopify (2026)
EX Show Variants on Collection and FOLDER ‑ Product Tabs both fall under the 'Product display' category on Shopify, but they address fundamentally different needs. EX Show Variants on Collection focuses on enhancing the collection page experience by directly displaying product variants. Its high rating (4.8/5) suggests strong user satisfaction, although with fewer reviews (169) than FOLDER. FOLDER ‑ Product Tabs, on the other hand, aims to improve individual product page UX by organizing information into tabs and accordions. FOLDER ‑ Product Tabs provides a richer set of features focused on product page customization, including pre-built templates, a visual editor, and integrations with third-party apps for reviews, size charts, and more. Its description highlights the ability to create shared tabs across products, collections, or vendors, suggesting a focus on scalability and efficient management of product information. While its rating is slightly lower at 4.6/5, the significantly higher number of reviews (339) suggests wider adoption and a more established presence in the Shopify ecosystem.
At a Glance
EX Show Variants on Collection
169 reviews
FOLDER ‑ Product Tabs
339 reviews
Detailed Overview
FOLDER ‑ Product Tabs
Smart tabs & accordions for product description, shipping info. Enhance product page layout & UX
Key Features
- Automatically create tabs using headings in your product page descriptions.
- Specific tab could be applied to set of products to save your time.
- Customizeable look and feel of your product tabs to perfectly match your store.
- Integrations with 3rd party apps: reviews, cross-sell, upsell tabs, size charts
Feature Comparison
| Rating | 4.8/5 | 4.6/5 |
Rating EX Show Variants on Collection4.8/5 FOLDER ‑ Product Tabs4.6/5 | ||
| Reviews | 169 | 339 |
Reviews EX Show Variants on Collection169 FOLDER ‑ Product Tabs339 | ||
| Primary Function | Show Variants on Collection Page | Product Page Tabs & Accordions |
Primary Function EX Show Variants on CollectionShow Variants on Collection Page FOLDER ‑ Product TabsProduct Page Tabs & Accordions | ||
| Page Targeted | Collection Page | Product Page |
Page Targeted EX Show Variants on CollectionCollection Page FOLDER ‑ Product TabsProduct Page | ||
| Customization Options | Not Specified | Pre-built templates, Visual Editor |
Customization Options EX Show Variants on CollectionNot Specified FOLDER ‑ Product TabsPre-built templates, Visual Editor | ||
| Integration Capability | Not Specified | 3rd party apps: reviews, cross-sell, upsell, size charts |
Integration Capability EX Show Variants on CollectionNot Specified FOLDER ‑ Product Tabs3rd party apps: reviews, cross-sell, upsell, size charts | ||
| Target Merchant | Merchants with many product variants who want to showcase them directly on the collection page | Merchants with detailed product descriptions needing better organization and those wanting to leverage integrations for reviews, etc. |
Target Merchant EX Show Variants on CollectionMerchants with many product variants who want to showcase them directly on the collection page FOLDER ‑ Product TabsMerchants with detailed product descriptions needing better organization and those wanting to leverage integrations for reviews, etc. | ||
| Value Proposition | Improved conversion rates through enhanced variant visibility on collection pages. | Enhanced product page UX, better organization of information, increased customer engagement through tabs like reviews and FAQs. |
Value Proposition EX Show Variants on CollectionImproved conversion rates through enhanced variant visibility on collection pages. FOLDER ‑ Product TabsEnhanced product page UX, better organization of information, increased customer engagement through tabs like reviews and FAQs. | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
The best choice between EX Show Variants on Collection and FOLDER ‑ Product Tabs depends entirely on the merchant's specific needs. If the primary goal is to improve the discoverability and purchase process of product variants directly from the collection page, EX Show Variants on Collection is the likely winner. Its high rating indicates it performs this function well.
However, if the priority is to improve the organization and user experience of individual product pages, especially for products with extensive descriptions or a need to integrate with third-party apps like review platforms or size charts, then FOLDER ‑ Product Tabs is the more suitable option. Its integration capabilities and customization options offer a much wider range of possibilities for enhancing the product page experience.
Common Questions
What problem does EX Show Variants on Collection solve that FOLDER ‑ Product Tabs does not?
EX Show Variants on Collection addresses the issue of hidden or hard-to-find product variants on collection pages, which FOLDER ‑ Product Tabs doesn't address directly. FOLDER operates solely on the product page itself.
Can FOLDER ‑ Product Tabs show product variants?
FOLDER ‑ Product Tabs can potentially *display* variants if the details are added as content within the tabs. However, it doesn't dynamically pull and display variants in the way EX Show Variants on Collection does. It's more about *organizing* existing content.
Which app is easier to use?
Without user reviews mentioning ease of use for EX Show Variants on Collection, it's difficult to say definitively. However, FOLDER ‑ Product Tabs description mentions a visual editor and pre-built templates, which typically indicate a user-friendly design. A merchant would have to explore demos or free trials to know for sure.
Which app is better for stores selling clothing with many sizes and colors?
FOLDER ‑ Product Tabs, in combination with a size chart integration, would be valuable. EX Show Variants on Collection may provide more immediate access to different colors, which depends on how well its design and UX is implemented.
Does either app offer A/B testing?
Neither app description mentions A/B testing.
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