Exporto ‑ Products data export and Selling Point, while both sharing the "Selling online" category on Shopify, serve distinctly different purposes and target different merchant needs. Exporto is designed for merchants seeking to streamline product data export for various marketing and sales channels, specifically catering to those who need live XML feeds for platforms like Facebook, Google, and others. It offers customizable export options, filtering, and the ability to modify product titles and include metafields. Selling Point, on the other hand, addresses the challenge of migrating gift cards and store credits from other platforms to Shopify. Its focus is on simplifying the often complex process of transferring existing balances and enabling merchants to issue new virtual gift cards in bulk. The core difference lies in their functionality. Exporto enhances product visibility and management across multiple sales channels, optimizing advertising and product discovery. Selling Point aims to improve customer retention and acquisition through efficient gift card and store credit management. The choice between the two depends entirely on a merchant's immediate needs: Exporto for marketing optimization and Selling Point for customer loyalty and data migration. While both apps have 5-star ratings, Selling Point has significantly more reviews, suggesting broader usage or a longer market presence.
5 reviews
45 reviews
Export products in live xml feed that works for facebook, google, glami, heureka, skroutz, vivino...
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
| Rating | 5/5 | 5/5 |
Rating Exporto ‑ Products data export5/5 Selling Point5/5 | ||
| Reviews | 5 | 45 |
Reviews Exporto ‑ Products data export5 Selling Point45 | ||
| Primary Function | Product data export for marketing channels | Gift card and store credit migration |
Primary Function Exporto ‑ Products data exportProduct data export for marketing channels Selling PointGift card and store credit migration | ||
| Target Merchant | Merchants using multiple sales channels and needing product feed optimization | Merchants migrating from another platform or wanting to offer gift cards and store credit |
Target Merchant Exporto ‑ Products data exportMerchants using multiple sales channels and needing product feed optimization Selling PointMerchants migrating from another platform or wanting to offer gift cards and store credit | ||
| Key Feature: Data Type | Product data (titles, descriptions, prices, etc.) | Gift card and store credit balances |
Key Feature: Data Type Exporto ‑ Products data exportProduct data (titles, descriptions, prices, etc.) Selling PointGift card and store credit balances | ||
| Key Feature: Automation | Live product feeds, cached files | Bulk import and generation |
Key Feature: Automation Exporto ‑ Products data exportLive product feeds, cached files Selling PointBulk import and generation | ||
| Ease of Use (Inferred) | Potentially complex due to customization options | Potentially straightforward due to focused migration functionality |
Ease of Use (Inferred) Exporto ‑ Products data exportPotentially complex due to customization options Selling PointPotentially straightforward due to focused migration functionality | ||
| Value Proposition | Increased product visibility and marketing efficiency | Simplified data migration and enhanced customer loyalty |
Value Proposition Exporto ‑ Products data exportIncreased product visibility and marketing efficiency Selling PointSimplified data migration and enhanced customer loyalty | ||
For merchants primarily concerned with expanding their reach across various sales and marketing platforms like Google Shopping, Facebook, and other price comparison sites, Exporto ‑ Products data export is the more suitable choice. Its ability to create customized XML feeds and its filtering capabilities offer significant control over product data presentation.
On the other hand, Selling Point is the ideal solution for merchants transitioning from another e-commerce platform or POS system and needing to migrate existing gift card and store credit balances to Shopify. It's also valuable for merchants who want to leverage gift cards as a marketing tool. If the primary goal is to streamline product feed management, Exporto is superior; if the focus is on customer loyalty and data migration related to gift cards, Selling Point is the clear winner.
Exporto ‑ Products data export is better suited for this purpose because it's designed to create and customize product feeds compatible with Google Merchant Center.
No, Selling Point specifically focuses on migrating gift card and store credit data, not general product information.
Yes, Exporto offers 'Live feed' functionality, suggesting near real-time data synchronization.
No, while its core function is migration, it also offers the ability to bulk generate and send gift cards for marketing purposes, making it useful even for new Shopify stores.
Based on the descriptions, Exporto ‑ Products data export likely requires more technical expertise due to its customization options for XML feeds, including defining tag names and nesting levels. Selling Point seems more straightforward with a focus on migrating existing data.
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