Exporto ‑ Products data export vs Selling Pointfor Shopify (2026)
Exporto ‑ Products data export and Selling Point, while both sharing the "Selling online" category on Shopify, serve distinctly different purposes and target different merchant needs. Exporto is designed for merchants seeking to streamline product data export for various marketing and sales channels, specifically catering to those who need live XML feeds for platforms like Facebook, Google, and others. It offers customizable export options, filtering, and the ability to modify product titles and include metafields. Selling Point, on the other hand, addresses the challenge of migrating gift cards and store credits from other platforms to Shopify. Its focus is on simplifying the often complex process of transferring existing balances and enabling merchants to issue new virtual gift cards in bulk. The core difference lies in their functionality. Exporto enhances product visibility and management across multiple sales channels, optimizing advertising and product discovery. Selling Point aims to improve customer retention and acquisition through efficient gift card and store credit management. The choice between the two depends entirely on a merchant's immediate needs: Exporto for marketing optimization and Selling Point for customer loyalty and data migration. While both apps have 5-star ratings, Selling Point has significantly more reviews, suggesting broader usage or a longer market presence.
At a Glance
Exporto ‑ Products data export
5 reviews
Selling Point
45 reviews
Detailed Overview
Exporto ‑ Products data export
Export products in live xml feed that works for facebook, google, glami, heureka, skroutz, vivino...
Key Features
- Filters ( by collection, vendor, status, tags, quantity, status ...)
- Additional tags with conditions ( rules )
- Live feed
- Translated text, text replacements, modify title, add suffix in title
- Metafields can be included
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Exporto ‑ Products data export5/5 Selling Point5/5 | ||
| Reviews | 5 | 45 |
Reviews Exporto ‑ Products data export5 Selling Point45 | ||
| Primary Function | Product data export for marketing channels | Gift card and store credit migration |
Primary Function Exporto ‑ Products data exportProduct data export for marketing channels Selling PointGift card and store credit migration | ||
| Target Merchant | Merchants using multiple sales channels and needing product feed optimization | Merchants migrating from another platform or wanting to offer gift cards and store credit |
Target Merchant Exporto ‑ Products data exportMerchants using multiple sales channels and needing product feed optimization Selling PointMerchants migrating from another platform or wanting to offer gift cards and store credit | ||
| Key Feature: Data Type | Product data (titles, descriptions, prices, etc.) | Gift card and store credit balances |
Key Feature: Data Type Exporto ‑ Products data exportProduct data (titles, descriptions, prices, etc.) Selling PointGift card and store credit balances | ||
| Key Feature: Automation | Live product feeds, cached files | Bulk import and generation |
Key Feature: Automation Exporto ‑ Products data exportLive product feeds, cached files Selling PointBulk import and generation | ||
| Ease of Use (Inferred) | Potentially complex due to customization options | Potentially straightforward due to focused migration functionality |
Ease of Use (Inferred) Exporto ‑ Products data exportPotentially complex due to customization options Selling PointPotentially straightforward due to focused migration functionality | ||
| Value Proposition | Increased product visibility and marketing efficiency | Simplified data migration and enhanced customer loyalty |
Value Proposition Exporto ‑ Products data exportIncreased product visibility and marketing efficiency Selling PointSimplified data migration and enhanced customer loyalty | ||
Our Verdict
For merchants primarily concerned with expanding their reach across various sales and marketing platforms like Google Shopping, Facebook, and other price comparison sites, Exporto ‑ Products data export is the more suitable choice. Its ability to create customized XML feeds and its filtering capabilities offer significant control over product data presentation.
On the other hand, Selling Point is the ideal solution for merchants transitioning from another e-commerce platform or POS system and needing to migrate existing gift card and store credit balances to Shopify. It's also valuable for merchants who want to leverage gift cards as a marketing tool. If the primary goal is to streamline product feed management, Exporto is superior; if the focus is on customer loyalty and data migration related to gift cards, Selling Point is the clear winner.
Common Questions
Which app is better for improving product visibility on Google Shopping?
Exporto ‑ Products data export is better suited for this purpose because it's designed to create and customize product feeds compatible with Google Merchant Center.
Can Selling Point help me migrate product data from my old platform?
No, Selling Point specifically focuses on migrating gift card and store credit data, not general product information.
Does Exporto ‑ Products data export offer real-time synchronization with marketing channels?
Yes, Exporto offers 'Live feed' functionality, suggesting near real-time data synchronization.
Is Selling Point only for businesses migrating from other platforms?
No, while its core function is migration, it also offers the ability to bulk generate and send gift cards for marketing purposes, making it useful even for new Shopify stores.
Which app requires more technical expertise to set up?
Based on the descriptions, Exporto ‑ Products data export likely requires more technical expertise due to its customization options for XML feeds, including defining tag names and nesting levels. Selling Point seems more straightforward with a focus on migrating existing data.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store