EZ Amazon Reviews Importer vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
EZ Amazon Reviews Importer and ReelUp‑Shoppable Videos+ Reels take vastly different approaches to leveraging social proof for Shopify stores. EZ Amazon Reviews Importer focuses on importing and displaying existing customer reviews, primarily from marketplaces like Amazon, AliExpress, and Walmart, to build trust and increase conversion rates. Its strengths lie in its ease of installation, customization options, and AI-powered features like an FAQ generator. The target audience is merchants seeking to quickly populate their product pages with reviews and enhance their SEO through review content. The value proposition focuses on showcasing authentic user feedback. In contrast, ReelUp‑Shoppable Videos+ Reels emphasizes engaging customers through visually-driven content by importing and displaying shoppable videos from platforms like TikTok and Instagram. ReelUp's power rests in visually appealing formats, seamless integration with platforms like TikTok and Instagram, and emphasis on user-generated content (UGC). It aims to increase user engagement, time spent on site, and ultimately, conversions. It's clear strengths are performance, SEO optimization through engagement, and the utilization of existing content. The target merchant is one that has or wants to use video heavily in their marketing or already has a social media presence on these platforms. The key differentiation is the format and type of social proof used, with EZ Amazon Reviews Importer favoring text-based reviews and ReelUp choosing video-based content.
At a Glance
EZ Amazon Reviews Importer
17 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
EZ Amazon Reviews Importer
We build trust reviews by collecting and using real rating that matters most to your customers.
Key Features
- Increase your shop's conversion rate with review pictures and descriptive texts
- Import reviews from Aliexpress, Amazon to make your store loyal & trustworthy
- Boost your sales effortlessly using the AI FAQ Generator for smart automation
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 4.2/5 | 5/5 |
Rating EZ Amazon Reviews Importer4.2/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 17 | 228 |
Reviews EZ Amazon Reviews Importer17 ReelUp‑Shoppable Videos+ Reels228 | ||
| Primary Social Proof Type | Text Reviews (Imported) | Shoppable Videos/Reels (Imported) |
Primary Social Proof Type EZ Amazon Reviews ImporterText Reviews (Imported) ReelUp‑Shoppable Videos+ ReelsShoppable Videos/Reels (Imported) | ||
| Source Platforms | Amazon, Aliexpress, Walmart | TikTok, Instagram |
Source Platforms EZ Amazon Reviews ImporterAmazon, Aliexpress, Walmart ReelUp‑Shoppable Videos+ ReelsTikTok, Instagram | ||
| Target Merchant | Those seeking to establish trust quickly with review imports | Merchants with or wanting to use video for marketing and social media integration |
Target Merchant EZ Amazon Reviews ImporterThose seeking to establish trust quickly with review imports ReelUp‑Shoppable Videos+ ReelsMerchants with or wanting to use video for marketing and social media integration | ||
| SEO Benefit | Inline SEO through displayed reviews | Increased time spent on site |
SEO Benefit EZ Amazon Reviews ImporterInline SEO through displayed reviews ReelUp‑Shoppable Videos+ ReelsIncreased time spent on site | ||
| Ease of Use | Install in < 1 minute | One-click UGC import |
Ease of Use EZ Amazon Reviews ImporterInstall in < 1 minute ReelUp‑Shoppable Videos+ ReelsOne-click UGC import | ||
| Value Proposition | Build trust with imported product reviews | Increase engagement and conversions through shoppable videos |
Value Proposition EZ Amazon Reviews ImporterBuild trust with imported product reviews ReelUp‑Shoppable Videos+ ReelsIncrease engagement and conversions through shoppable videos | ||
| Key Features | AI FAQ Generator | Google Insights & GT-Metrix Tested |
Key Features EZ Amazon Reviews ImporterAI FAQ Generator ReelUp‑Shoppable Videos+ ReelsGoogle Insights & GT-Metrix Tested | ||
Our Verdict
The choice between EZ Amazon Reviews Importer and ReelUp‑Shoppable Videos+ Reels depends heavily on the merchant's specific needs and marketing strategy. EZ Amazon Reviews Importer is ideal for stores launching new products or those wanting to quickly establish credibility with readily available customer reviews from popular marketplaces. It's particularly useful for merchants lacking an existing review base on their own site. However, ReelUp‑Shoppable Videos+ Reels offers a more dynamic and engaging approach if video content is already, or will be, a core part of the brand's strategy. If the merchant seeks to build brand personality and offer visual appeal by integrating existing TikTok and Instagram video content and focusing on the engagement, ReelUp is the clear choice. Stores using influencer marketing will find ReelUp more valuable.
Common Questions
Which app is easier to set up?
EZ Amazon Reviews Importer claims an installation time of less than 1 minute. ReelUp offers a 'one click' import feature so both appear quite simple to use.
Which app is better for SEO?
While both apps claim SEO benefits, EZ Amazon Reviews Importer offers 'inline SEO' by displaying reviews & ratings on search results. ReelUp optimizes by increasing 'time spent by users on your online store'. It's more likely that EZ Amazon Reviews Importer provides a faster and more direct impact on SEO, but ReelUp could provide a more long term benefit.
Which app is more suitable for a brand new store?
EZ Amazon Reviews Importer is arguably more beneficial for a brand new store because it enables the rapid import of social proof. This can help build initial customer trust and drive early sales.
Which app is more suitable for a store with existing social media content?
ReelUp is ideally suited for stores that have a strong presence on Instagram and/or TikTok. It allows those stores to directly leverage that existing social media content on their Shopify store.
Which app would be better to start with, and potentially add the other later?
Depending on budget, starting with EZ Amazon Reviews Importer makes sense for quickly populating product pages with reviews and enhancing SEO. Subsequently, ReelUp could be added to introduce dynamic video content to increase engagement once a solid base of product pages and reviews is established. Start with reviews to create a base level of social proof and then layer on Reels for increased user engagement.
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