EZ Checkout Controller | Rules vs Post Purchase Upsell—ReSellfor Shopify (2026)
EZ Checkout Controller | Rules and Post Purchase Upsell—ReSell are both Shopify apps categorized under "Checkout" and "Checkout - Other," but they address distinctly different aspects of the checkout experience. EZ Checkout Controller | Rules focuses on controlling and customizing the checkout process itself, providing tools to manage order limits, payment and shipping methods, and fraud prevention. In contrast, Post Purchase Upsell—ReSell concentrates on maximizing revenue after the initial product selection, employing upsells, cross-sells, and thank you page promotions to increase the average order value. EZ Checkout Controller | Rules caters to merchants needing granular control over who can checkout, what they can buy (minimums), and how they pay or receive their goods. This is particularly relevant for businesses dealing with specific regulatory requirements, wholesale operations, or a need for robust fraud prevention. Post Purchase Upsell—ReSell, on the other hand, is geared towards merchants seeking to boost sales and average order value (AOV) through strategic post-purchase promotions. It aims to capitalize on the customer's buying momentum to suggest additional products and increase revenue without additional marketing spend.
At a Glance
EZ Checkout Controller | Rules
7 reviews
Post Purchase Upsell—ReSell
46 reviews
Detailed Overview
EZ Checkout Controller | Rules
Checkout rules for order limits, payment methods, & shipping methods, all in one easy to use app.
Key Features
- Set order limits, minimum order quantity or amount for all or specific customers
- Set checkout rules to trigger based on tags, products, quantity, address & more
- Block traffic from IP addresses or countries with IP & country blocker
- Enable automatic fraud protection to safeguard your store from fraudulent orders
- Add Terms and Conditions checkbox to the cart that users must check to checkout
Post Purchase Upsell—ReSell
Achieve an ultimate sales boost with checkout upsell & cross sell offers, thank you page promotions.
Key Features
- One click upsell and cross-sell offers
- Thank you page upsell promotions
- Upselling and cross-selling widgets
- Frequently bought together products
- Shopify product recommendations section
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating EZ Checkout Controller | Rules5/5 Post Purchase Upsell—ReSell4.7/5 | ||
| Reviews | 7 | 46 |
Reviews EZ Checkout Controller | Rules7 Post Purchase Upsell—ReSell46 | ||
| Primary Focus | Checkout Control and Customization | Post-Purchase Upselling and Cross-selling |
Primary Focus EZ Checkout Controller | RulesCheckout Control and Customization Post Purchase Upsell—ReSellPost-Purchase Upselling and Cross-selling | ||
| Target Merchant | Businesses needing strict checkout rules, fraud prevention, and order limits. | Businesses focused on increasing AOV and maximizing sales post-purchase. |
Target Merchant EZ Checkout Controller | RulesBusinesses needing strict checkout rules, fraud prevention, and order limits. Post Purchase Upsell—ReSellBusinesses focused on increasing AOV and maximizing sales post-purchase. | ||
| Key Feature Highlight | Order limits, IP/Country blocking, Terms & Conditions checkbox | One-click upsells, thank you page promotions, product recommendations |
Key Feature Highlight EZ Checkout Controller | RulesOrder limits, IP/Country blocking, Terms & Conditions checkbox Post Purchase Upsell—ReSellOne-click upsells, thank you page promotions, product recommendations | ||
| Ease of Use (Implied) | Potentially more complex due to rule-based system | Potentially easier due to automated recommendations and widgets |
Ease of Use (Implied) EZ Checkout Controller | RulesPotentially more complex due to rule-based system Post Purchase Upsell—ReSellPotentially easier due to automated recommendations and widgets | ||
| Value Proposition | Prevents loss due to fraud, ensures regulatory compliance, and optimizes order fulfillment. | Increases revenue and AOV without increased advertising costs. |
Value Proposition EZ Checkout Controller | RulesPrevents loss due to fraud, ensures regulatory compliance, and optimizes order fulfillment. Post Purchase Upsell—ReSellIncreases revenue and AOV without increased advertising costs. | ||
Our Verdict
The choice between EZ Checkout Controller | Rules and Post Purchase Upsell—ReSell depends heavily on the merchant's primary need. If the priority is to establish strict checkout rules, prevent fraud, and manage order limitations, EZ Checkout Controller | Rules is the clear winner. This is especially true for businesses with specific compliance requirements or those operating in high-risk industries.
However, if the main goal is to boost sales and increase the average order value by leveraging post-purchase opportunities, Post Purchase Upsell—ReSell is the superior choice. Its automated upsell and cross-sell features can significantly improve revenue generation without requiring extensive manual configuration or additional marketing expenditure. While EZ Checkout Controller | Rules has a slightly higher rating, the low number of reviews makes Post Purchase Upsell—ReSell a potentially more reliable app due to a larger sample size. Merchants might consider using both apps in conjunction to create an optimal checkout and post-purchase experience if their budget allows for two separate apps.
Common Questions
Which app is better for preventing fraudulent orders?
EZ Checkout Controller | Rules is better for preventing fraudulent orders because it offers features like IP address blocking, country traffic blocking, and automatic fraud protection.
Which app is better for increasing the average order value?
Post Purchase Upsell—ReSell is designed specifically to increase the average order value through one-click upsells, thank you page promotions, and product recommendations.
Can I use both apps at the same time?
Yes, the functionalities of the two apps are complementary. EZ Checkout Controller | Rules focuses on controlling the checkout process, while Post Purchase Upsell—ReSell focuses on increasing sales after the customer has already initiated the checkout process. Using both can optimize the entire customer journey.
Is EZ Checkout Controller | Rules difficult to set up?
Potentially, setting up checkout rules based on tags, products, and quantities might require more configuration compared to the automated recommendations offered by Post Purchase Upsell—ReSell. The 'easy to use' claim needs to be verified with larger user base feedback.
Which app is more established?
Post Purchase Upsell—ReSell appears more established due to a higher number of reviews (46) compared to EZ Checkout Controller | Rules (7). This larger sample size potentially makes its rating more reliable.
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