EZ Exporter ‑ Data Exports vs ∞ Facebook Pixel ‑Tiktok Pixelfor Shopify (2026)
EZ Exporter - Data Exports and ∞ Facebook Pixel - Tiktok Pixel cater to vastly different needs within the Shopify ecosystem, despite both falling under the Operations and Analytics categories. EZ Exporter empowers merchants to extract and manipulate their store's data (orders, products, customers, etc.) for various external purposes like integrating with 3PL providers, ERP systems, or creating product feeds. It focuses on highly customizable and automated data exporting, suitable for merchants needing advanced reporting and integrations. In contrast, ∞ Facebook Pixel - Tiktok Pixel is all about enhancing marketing performance through pixel tracking and conversion optimization. It focuses on integrating with multiple advertising platforms (Facebook, TikTok, Pinterest, Snapchat, Twitter) and bypassing iOS 14 restrictions to ensure accurate tracking. Its primary users are merchants looking to improve their Return on Ad Spend (ROAS) by leveraging advanced event tracking and server-side pixel integration for deeper insights into customer behavior and ad performance. The first caters to internal data management and the second caters to external advertisement management.
At a Glance
EZ Exporter ‑ Data Exports
96 reviews
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
Detailed Overview
EZ Exporter ‑ Data Exports
Customize and automate data exports. Export orders, products, & more to a custom CSV/Excel file.
Key Features
- Create multiple templates for your 3PL, ERP, product feeds, & other use cases.
- Schedule automated exports to email, FTP, SFTP, Dropbox, Google Sheets, & more.
- Use Calculated Fields (Python) to manipulate the data automatically on export.
- Advanced Custom Filters for complex filtering logic.
- Use ShopifyQL to export Analytics reports.
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EZ Exporter ‑ Data Exports5/5 ∞ Facebook Pixel ‑Tiktok Pixel5/5 | ||
| Reviews | 96 | 259 |
Reviews EZ Exporter ‑ Data Exports96 ∞ Facebook Pixel ‑Tiktok Pixel259 | ||
| Primary Function | Customizable data exporting | Multi-channel pixel tracking |
Primary Function EZ Exporter ‑ Data ExportsCustomizable data exporting ∞ Facebook Pixel ‑Tiktok PixelMulti-channel pixel tracking | ||
| Target Merchant | Merchants needing data integration with external systems | Merchants focused on paid advertising and conversion optimization |
Target Merchant EZ Exporter ‑ Data ExportsMerchants needing data integration with external systems ∞ Facebook Pixel ‑Tiktok PixelMerchants focused on paid advertising and conversion optimization | ||
| Key Feature: Automation | Scheduled exports to email, FTP, Google Sheets, etc. | Server-side tracking for improved accuracy |
Key Feature: Automation EZ Exporter ‑ Data ExportsScheduled exports to email, FTP, Google Sheets, etc. ∞ Facebook Pixel ‑Tiktok PixelServer-side tracking for improved accuracy | ||
| Key Feature: Data Manipulation | Calculated Fields (Python) | UTM parameters for campaign tracking |
Key Feature: Data Manipulation EZ Exporter ‑ Data ExportsCalculated Fields (Python) ∞ Facebook Pixel ‑Tiktok PixelUTM parameters for campaign tracking | ||
| GDPR Compliance | Implied through data control | Explicitly stated as a feature |
GDPR Compliance EZ Exporter ‑ Data ExportsImplied through data control ∞ Facebook Pixel ‑Tiktok PixelExplicitly stated as a feature | ||
| Reporting | Custom reports using ShopifyQL | Real-time ROAS reports |
Reporting EZ Exporter ‑ Data ExportsCustom reports using ShopifyQL ∞ Facebook Pixel ‑Tiktok PixelReal-time ROAS reports | ||
| Ease of Use | Potentially requires technical knowledge (Python) | Likely easier for marketers to set up |
Ease of Use EZ Exporter ‑ Data ExportsPotentially requires technical knowledge (Python) ∞ Facebook Pixel ‑Tiktok PixelLikely easier for marketers to set up | ||
| Value Proposition | Centralized data extraction and automation | Improved ad performance and conversion tracking |
Value Proposition EZ Exporter ‑ Data ExportsCentralized data extraction and automation ∞ Facebook Pixel ‑Tiktok PixelImproved ad performance and conversion tracking | ||
Our Verdict
If you're a merchant needing to extract and transform data from your Shopify store for internal use or integration with other platforms like ERP or 3PL systems, EZ Exporter - Data Exports is the clear choice. Its customizability and automation features make it ideal for complex data workflows. However, if your primary goal is to boost your online ad performance across platforms like Facebook, TikTok, and others by leveraging pixel tracking and conversion APIs, ∞ Facebook Pixel - Tiktok Pixel is the better solution, as it is explicitly designed for this purpose. It simplifies pixel management and provides tools for improving ROAS.
For most Shopify merchants, effective marketing is paramount to success. Those merchants would benefit more from the insights offered by ∞ Facebook Pixel - Tiktok Pixel, while EZ Exporter is most useful for stores with pre-existing reporting or operational pipelines in need of filling the data from Shopify. In cases where a store needs both functions, merchants may need both applications to fill specific needs.
Common Questions
Can EZ Exporter - Data Exports track advertising conversions like ∞ Facebook Pixel - Tiktok Pixel?
While EZ Exporter can export data related to orders and customers, it's not designed for real-time ad conversion tracking and optimization in the same way as ∞ Facebook Pixel - Tiktok Pixel. You might be able to use exported data to calculate ROAS manually, but that would not be the app's primary purpose.
Does ∞ Facebook Pixel - Tiktok Pixel allow me to export customer data to a CSV file?
No, ∞ Facebook Pixel - Tiktok Pixel focuses on pixel tracking and server-side tracking, not data exporting. For exporting customer data, EZ Exporter - Data Exports would be the more suitable app.
Which app is easier to set up for a non-technical user?
∞ Facebook Pixel - Tiktok Pixel is likely easier for non-technical users, as it is designed for marketers who are familiar with pixel tracking. EZ Exporter - Data Exports may require some technical knowledge, especially when using calculated fields with Python or creating custom filters and ShopifyQL queries.
Can both apps be used together?
Yes, these apps can be used together. EZ Exporter can handle the data exporting and manipulation needs, while ∞ Facebook Pixel - Tiktok Pixel can improve ad tracking and optimization.
Does ∞ Facebook Pixel - Tiktok Pixel help with GDPR compliance?
Yes, ∞ Facebook Pixel - Tiktok Pixel explicitly states that it offers GDPR-compliant tracking support for secure data management, making it helpful for businesses operating in regions with strict data privacy regulations. EZ Exporter allows custom control over data exports which implies GDPR compliance if the merchant utilizes it properly.
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