EZ Exporter ‑ Data Exports vs Littledata ‑ Google Analyticsfor Shopify (2026)
EZ Exporter - Data Exports and Littledata - Google Analytics are both highly rated apps (5/5) in the Shopify app store as of 2026, but they serve fundamentally different purposes and target distinct merchant needs. EZ Exporter focuses on providing flexible and customizable data extraction capabilities, allowing merchants to export various Shopify data points (orders, products, customers, etc.) into formats like CSV and Excel. It emphasizes customization, automation, and integration with external services, making it ideal for merchants who need to create custom reports, integrate with other systems (3PL, ERP), or manage product feeds. Littledata, on the other hand, is designed to improve the accuracy and reliability of Google Analytics data for Shopify stores. It addresses the common issue of inaccurate tracking, especially for recurring orders and sales from external channels. By employing server-side tracking, Littledata ensures more complete data capture and attribution within Google Analytics, enabling merchants to make more informed decisions about their marketing campaigns and overall business strategy. While both fall under the 'Analytics' category, one focuses on *extracting* and manipulating data, while the other focuses on *improving the quality* of analytics data in Google Analytics.
At a Glance
EZ Exporter ‑ Data Exports
96 reviews
Littledata ‑ Google Analytics
5 reviews
Detailed Overview
EZ Exporter ‑ Data Exports
Customize and automate data exports. Export orders, products, & more to a custom CSV/Excel file.
Key Features
- Create multiple templates for your 3PL, ERP, product feeds, & other use cases.
- Schedule automated exports to email, FTP, SFTP, Dropbox, Google Sheets, & more.
- Use Calculated Fields (Python) to manipulate the data automatically on export.
- Advanced Custom Filters for complex filtering logic.
- Use ShopifyQL to export Analytics reports.
Littledata ‑ Google Analytics
Fix your Google Analytics reporting in minutes. Then grow revenue by analyzing which campaigns work.
Key Features
- Accurate server-side tracking for all Shopify orders into Google Analytics
- See the whole customer journey in GA4 and connect every customer touchpoint
- Attribution Boost: see more revenue matched to marketing channels in GA4
- Quick setup: complete GA4 conversion tracking with no code or maintenance
- Gain real-time insights to optimize ad performance and drive store growth
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EZ Exporter ‑ Data Exports5/5 Littledata ‑ Google Analytics5/5 | ||
| Reviews | 96 | 5 |
Reviews EZ Exporter ‑ Data Exports96 Littledata ‑ Google Analytics5 | ||
| Core Functionality | Custom Data Export | Google Analytics Data Improvement |
Core Functionality EZ Exporter ‑ Data ExportsCustom Data Export Littledata ‑ Google AnalyticsGoogle Analytics Data Improvement | ||
| Data Sources | Shopify Orders, Products, Customers, etc. | Shopify Orders & Customer Behavior (Integrated with GA4) |
Data Sources EZ Exporter ‑ Data ExportsShopify Orders, Products, Customers, etc. Littledata ‑ Google AnalyticsShopify Orders & Customer Behavior (Integrated with GA4) | ||
| Integration | Email, FTP, SFTP, Google Sheets, Dropbox, Airtable, Amazon S3 | Google Analytics 4 (GA4) |
Integration EZ Exporter ‑ Data ExportsEmail, FTP, SFTP, Google Sheets, Dropbox, Airtable, Amazon S3 Littledata ‑ Google AnalyticsGoogle Analytics 4 (GA4) | ||
| Target Merchant | Merchants needing custom reports, 3PL integration, data manipulation. | Merchants relying on Google Analytics for decision-making and concerned about data accuracy. |
Target Merchant EZ Exporter ‑ Data ExportsMerchants needing custom reports, 3PL integration, data manipulation. Littledata ‑ Google AnalyticsMerchants relying on Google Analytics for decision-making and concerned about data accuracy. | ||
| Ease of Use (implied) | Potentially more complex due to customization options | Designed for easy setup (5 minutes) and no-code maintenance |
Ease of Use (implied) EZ Exporter ‑ Data ExportsPotentially more complex due to customization options Littledata ‑ Google AnalyticsDesigned for easy setup (5 minutes) and no-code maintenance | ||
| Value Proposition | Flexibility to export and transform data for various purposes | Accurate and reliable Google Analytics data for better insights and ROI |
Value Proposition EZ Exporter ‑ Data ExportsFlexibility to export and transform data for various purposes Littledata ‑ Google AnalyticsAccurate and reliable Google Analytics data for better insights and ROI | ||
Our Verdict
The choice between EZ Exporter and Littledata depends heavily on the specific needs of the merchant. If a merchant requires highly customizable data exports for various business processes like integration with external systems or creating custom reports, EZ Exporter is the clear choice. The ability to schedule exports, manipulate data with Python, and use advanced filters provides significant power and flexibility.
However, if a merchant is primarily concerned with the accuracy of their Google Analytics data and wants to ensure reliable tracking of all sales and customer behavior, particularly recurring orders and sales from external channels, Littledata is the better option. Its focus on server-side tracking and easy integration with GA4 makes it a valuable tool for data-driven decision-making, especially for those relying heavily on Google Analytics for insights.
Common Questions
Which app is easier to set up?
Littledata is designed for a quick 5-minute setup with no code required. EZ Exporter, while powerful, likely involves a steeper learning curve due to its customization options.
Can I use both apps together?
Yes, they address different needs. You could use Littledata to ensure accurate Google Analytics data and then use EZ Exporter to extract and further analyze that data, or other Shopify data points, for custom reporting.
Which app is more suitable for a large enterprise?
EZ Exporter's flexibility and integration options (FTP, SFTP, Amazon S3) make it potentially more suitable for large enterprises with complex data needs and existing infrastructure. However, Littledata's accurate tracking can also be valuable at scale, particularly if the enterprise uses Google Analytics extensively.
Does EZ Exporter integrate with Google Analytics?
EZ Exporter does not directly integrate to *improve* Google Analytics data accuracy. However, you could potentially export data from EZ Exporter and import it into Google Analytics as custom dimensions or metrics, though this would require manual configuration. Littledata offers direct enhanced data tracking into GA4.
Which app helps with understanding marketing attribution better?
Littledata directly helps with marketing attribution by ensuring accurate tracking of all sales and attributing revenue to the correct marketing channels within Google Analytics. EZ Exporter could *indirectly* help by allowing you to export and analyze marketing data alongside other data points, but it doesn't provide attribution tracking out-of-the-box.
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