EZ Exporter ‑ Data Exports vs Upstack: Site Intelligencefor Shopify (2026)
EZ Exporter - Data Exports and Upstack: Site Intelligence are both highly-rated Shopify apps (5/5), but cater to vastly different needs within the analytics category. EZ Exporter focuses on customizable and automated data *extraction* from your Shopify store. It allows merchants to define specific data points (orders, products, customers, etc.) and export them to various formats and destinations for reporting, integration with other systems (ERP, 3PL), or generating product feeds. It is designed for merchants who require granular control over their data and need to move it to external systems. Upstack: Site Intelligence, on the other hand, is focused on improving the *quality* and *attribution* of your marketing data, specifically for ad platforms like Meta and TikTok. It helps merchants accurately track conversions and bypass iOS 14 restrictions, leading to better ad performance and ROI. Upstack is aimed at merchants who are heavily invested in paid advertising and are looking to optimize their campaigns through improved tracking and attribution, especially those struggling with data loss from client-side tracking limitations.
At a Glance
EZ Exporter ‑ Data Exports
96 reviews
Upstack: Site Intelligence
32 reviews
Detailed Overview
EZ Exporter ‑ Data Exports
Customize and automate data exports. Export orders, products, & more to a custom CSV/Excel file.
Key Features
- Create multiple templates for your 3PL, ERP, product feeds, & other use cases.
- Schedule automated exports to email, FTP, SFTP, Dropbox, Google Sheets, & more.
- Use Calculated Fields (Python) to manipulate the data automatically on export.
- Advanced Custom Filters for complex filtering logic.
- Use ShopifyQL to export Analytics reports.
Upstack: Site Intelligence
Enhance your server side data quality, fix attribution issues and multi-channel attribution reports.
Key Features
- Upstack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: More Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
- Fast No-Code Setup: Pixel & Conversion Tracking Elevates Your Campaigns
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EZ Exporter ‑ Data Exports5/5 Upstack: Site Intelligence5/5 | ||
| Reviews | 96 | 32 |
Reviews EZ Exporter ‑ Data Exports96 Upstack: Site Intelligence32 | ||
| Core Function | Data Export & Reporting | Conversion Tracking & Attribution |
Core Function EZ Exporter ‑ Data ExportsData Export & Reporting Upstack: Site IntelligenceConversion Tracking & Attribution | ||
| Target User | Merchants needing custom data exports, ERP/3PL integrations, product feeds | Merchants focused on paid advertising (Meta, TikTok, etc.) and improving ad ROI |
Target User EZ Exporter ‑ Data ExportsMerchants needing custom data exports, ERP/3PL integrations, product feeds Upstack: Site IntelligenceMerchants focused on paid advertising (Meta, TikTok, etc.) and improving ad ROI | ||
| Ease of Use | Likely moderate; requires understanding of data structure and export profiles. | Potentially easier; advertised as 'fast no-code setup' |
Ease of Use EZ Exporter ‑ Data ExportsLikely moderate; requires understanding of data structure and export profiles. Upstack: Site IntelligencePotentially easier; advertised as 'fast no-code setup' | ||
| Value Proposition | Customizable data extracts for various business needs. | Improved ad performance and attribution. |
Value Proposition EZ Exporter ‑ Data ExportsCustomizable data extracts for various business needs. Upstack: Site IntelligenceImproved ad performance and attribution. | ||
| Key Feature: Data Manipulation | Calculated Fields (Python) | Advanced Matching on Facebook Pixels |
Key Feature: Data Manipulation EZ Exporter ‑ Data ExportsCalculated Fields (Python) Upstack: Site IntelligenceAdvanced Matching on Facebook Pixels | ||
| Destination Options | Email, FTP, SFTP, Dropbox, Google Sheets, Amazon S3, etc. | Facebook/Meta Pixel, TikTok Pixel, Google, Klaviyo |
Destination Options EZ Exporter ‑ Data ExportsEmail, FTP, SFTP, Dropbox, Google Sheets, Amazon S3, etc. Upstack: Site IntelligenceFacebook/Meta Pixel, TikTok Pixel, Google, Klaviyo | ||
Our Verdict
The choice between EZ Exporter and Upstack depends entirely on your business needs. If you need to extract and manipulate data from your Shopify store for reporting, integration with other systems, or creating product feeds, EZ Exporter is the clear choice. Its customizability and scheduling features are invaluable for data-driven operations.
However, if your primary focus is on improving the performance of your paid advertising campaigns, particularly on platforms like Meta and TikTok, then Upstack is the better option. Its server-side tracking capabilities and advanced matching are designed to overcome attribution challenges and maximize your ad ROI. Merchants prioritizing in-depth sales & marketing analytics, especially relating to return on ad spend, will find Upstack more directly beneficial.
Common Questions
Which app is easier to set up?
Upstack is advertised as having a 'fast no-code setup', suggesting it's easier to implement than EZ Exporter. EZ Exporter, while offering more customization, might require more technical understanding to configure export profiles and calculated fields.
Which app integrates with Google Sheets?
EZ Exporter directly integrates with Google Sheets for automated data exports. Upstack does not mention direct integration with Google Sheets in its listed features, though Google is a supported Pixel.
Which app helps with conversion tracking?
Upstack is specifically designed to improve conversion tracking through server-side implementation and advanced matching techniques, especially for Meta and TikTok ads. EZ Exporter focuses on exporting existing data and does not directly impact conversion tracking.
Can EZ Exporter help me create product feeds for Google Shopping?
Yes, EZ Exporter's description states it can be used to 'create product feeds'. You can customize the exported data to match the required format for Google Shopping or other advertising platforms.
Which app is more valuable for dropshippers?
EZ Exporter could be more valuable for dropshippers who need to send order information to their suppliers or 3PL providers. Its ability to create custom export templates and schedule automated deliveries to FTP/SFTP servers is highly relevant in that use case. Upstack's value is less direct for dropshippers unless they are heavily investing in paid advertising.
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