∞ Facebook Pixel ‑Tiktok Pixel vs Peel: Retention Analyticsfor Shopify (2026)
Both ∞ Facebook Pixel ‑Tiktok Pixel and Peel: Retention Analytics have perfect 5/5 ratings, but they cater to different aspects of e-commerce operations. ∞ Facebook Pixel ‑Tiktok Pixel focuses primarily on advertising and conversion tracking. Its strength lies in integrating and managing multiple tracking pixels (Facebook, TikTok, Pinterest, Snapchat, and Twitter) while aiming to bypass iOS 14 limitations with Conversion API, ultimately improving ROAS. It caters to merchants who heavily rely on paid advertising across these channels and need robust tracking for attribution and optimization. Peel: Retention Analytics, on the other hand, concentrates on retention and customer lifetime value (LTV). It transforms Shopify, subscription, and marketing data into actionable insights, helping merchants understand repurchase rates, churn, subscription growth, and product performance. Peel targets businesses focused on building long-term customer relationships and optimizing customer lifetime value, especially those with subscription models or a desire to move in that direction. While both apps fall under 'Analytics' and 'Operations' categories, ∞ Facebook Pixel ‑Tiktok Pixel is ad-centric, while Peel is retention-centric.
At a Glance
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
Peel: Retention Analytics
34 reviews
Detailed Overview
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
Peel: Retention Analytics
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Key Features
- Retention Analytics: Track repurchase rate, churn, get daily slack/email digests
- Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV
- RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta
- Product Analytics: SKU-level insights, product bundles, customer journeys
- Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating ∞ Facebook Pixel ‑Tiktok Pixel5/5 Peel: Retention Analytics5/5 | ||
| Reviews | 259 | 34 |
Reviews ∞ Facebook Pixel ‑Tiktok Pixel259 Peel: Retention Analytics34 | ||
| Focus | Ad Conversion Tracking | Retention & LTV Analytics |
Focus ∞ Facebook Pixel ‑Tiktok PixelAd Conversion Tracking Peel: Retention AnalyticsRetention & LTV Analytics | ||
| Key Feature | Multi-Channel Pixel Management | Subscription & Retention Analytics |
Key Feature ∞ Facebook Pixel ‑Tiktok PixelMulti-Channel Pixel Management Peel: Retention AnalyticsSubscription & Retention Analytics | ||
| Target Merchant | Heavy Paid Advertising Users | LTV & Customer Retention Focused Businesses |
Target Merchant ∞ Facebook Pixel ‑Tiktok PixelHeavy Paid Advertising Users Peel: Retention AnalyticsLTV & Customer Retention Focused Businesses | ||
| Data Source | Pixel Data | Shopify, Subscription, Marketing Data |
Data Source ∞ Facebook Pixel ‑Tiktok PixelPixel Data Peel: Retention AnalyticsShopify, Subscription, Marketing Data | ||
| iOS 14 Impact | Addresses iOS 14 limitations | Not directly addressed |
iOS 14 Impact ∞ Facebook Pixel ‑Tiktok PixelAddresses iOS 14 limitations Peel: Retention AnalyticsNot directly addressed | ||
| Integration | Facebook, TikTok, Pinterest, Snapchat & Twitter | Klaviyo, Meta, Slack/Email |
Integration ∞ Facebook Pixel ‑Tiktok PixelFacebook, TikTok, Pinterest, Snapchat & Twitter Peel: Retention AnalyticsKlaviyo, Meta, Slack/Email | ||
Our Verdict
If your primary focus is optimizing paid advertising campaigns and accurately tracking conversions across multiple platforms like Facebook, TikTok, Pinterest, and Snapchat, ∞ Facebook Pixel ‑Tiktok Pixel is the better choice. Its ability to manage multiple pixels and leverage Conversion API for bypassing iOS 14 restrictions provides a significant advantage for ROAS.
However, if your strategic priority is to enhance customer retention, understand customer lifetime value, and build a loyal customer base through subscriptions and personalized marketing, Peel: Retention Analytics is the superior solution. Its in-depth retention and subscription analytics, coupled with RFM segmentation and integration with Klaviyo and Meta, offer the tools needed for long-term profitability. For merchants deeply invested in paid ads but currently lacking robust retention strategies, it would be wise to implement ∞ Facebook Pixel ‑Tiktok Pixel first, and then supplement this with Peel later on for retention improvements.
Common Questions
Which app is easier to set up and use?
∞ Facebook Pixel ‑Tiktok Pixel likely has a simpler initial setup, focusing on pixel integration. Peel: Retention Analytics might require more configuration to connect data sources and customize reports.
Does ∞ Facebook Pixel ‑Tiktok Pixel provide insights into customer behavior on my store?
While ∞ Facebook Pixel ‑Tiktok Pixel tracks events, it's primarily focused on advertising attribution rather than in-depth customer behavior analysis within the store. Peel would offer more comprehensive customer behavior insights.
Can Peel: Retention Analytics help me improve my Facebook ad targeting?
Yes, Peel can help improve Facebook ad targeting by providing RFM segments that you can then export to Meta for more personalized advertising.
Does ∞ Facebook Pixel ‑Tiktok Pixel help with GDPR compliance?
Yes, ∞ Facebook Pixel ‑Tiktok Pixel offers GDPR-compliant tracking support for secure data management.
Which app is better for a brand launching its first paid advertising campaign?
∞ Facebook Pixel ‑Tiktok Pixel is better as it will allow the merchant to easily measure the ad campaign's effectiveness.
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