∞ Facebook Pixel ‑Tiktok Pixel vs Reveal: Customer Data & NPSfor Shopify (2026)
∞ Facebook Pixel ‑Tiktok Pixel and Reveal: Customer Data & NPS are both 5-star rated Shopify apps focusing on Operations and Analytics. However, they cater to distinct needs within the eCommerce ecosystem. ∞ Facebook Pixel ‑Tiktok Pixel concentrates on enhancing marketing campaign accuracy and efficiency by simplifying multi-channel pixel management, particularly for Facebook, TikTok, and other social media platforms. It aims to overcome iOS 14 limitations and provide real-time reporting to improve Return on Ad Spend (ROAS). Its focus is on streamlined pixel integration and enhanced tracking for advertising optimization. It's especially appealing to merchants heavily reliant on paid social advertising. They also offer fast US based support. Reveal: Customer Data & NPS, on the other hand, emphasizes customer data analysis and segmentation to improve customer lifetime value (CLV). By leveraging RFM segmentation and NPS surveys, Reveal provides insights into customer behavior to enhance retention, acquisition, and loyalty. It targets merchants seeking to understand their customer base better, optimize customer journeys, and ultimately drive long-term revenue through improved customer relationships. Reveal assists merchants to be more customer-centric and offers automated alerts to monitor what truly matters. The app is tailored to businesses looking for an advanced eCommerce approach.
At a Glance
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
Reveal: Customer Data & NPS
64 reviews
Detailed Overview
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating ∞ Facebook Pixel ‑Tiktok Pixel5/5 Reveal: Customer Data & NPS5/5 | ||
| Reviews | 259 | 64 |
Reviews ∞ Facebook Pixel ‑Tiktok Pixel259 Reveal: Customer Data & NPS64 | ||
| Focus | Multi-Channel Pixel Tracking & Conversion API | Customer Data Analysis & RFM Segmentation |
Focus ∞ Facebook Pixel ‑Tiktok PixelMulti-Channel Pixel Tracking & Conversion API Reveal: Customer Data & NPSCustomer Data Analysis & RFM Segmentation | ||
| Primary Goal | Boost ROAS through enhanced advertising tracking | Improve CLV through customer retention and acquisition |
Primary Goal ∞ Facebook Pixel ‑Tiktok PixelBoost ROAS through enhanced advertising tracking Reveal: Customer Data & NPSImprove CLV through customer retention and acquisition | ||
| Key Feature 1 | Server-Side Tracking for Facebook & Tiktok | RFM Customer Segmentation |
Key Feature 1 ∞ Facebook Pixel ‑Tiktok PixelServer-Side Tracking for Facebook & Tiktok Reveal: Customer Data & NPSRFM Customer Segmentation | ||
| Key Feature 2 | GDPR-Compliant Tracking | Automated NPS Tool |
Key Feature 2 ∞ Facebook Pixel ‑Tiktok PixelGDPR-Compliant Tracking Reveal: Customer Data & NPSAutomated NPS Tool | ||
| Target Merchant | Businesses heavily reliant on paid social advertising | Businesses wanting to improve customer relationships and long-term revenue |
Target Merchant ∞ Facebook Pixel ‑Tiktok PixelBusinesses heavily reliant on paid social advertising Reveal: Customer Data & NPSBusinesses wanting to improve customer relationships and long-term revenue | ||
| Value Proposition | Accurate conversion tracking and real-time reporting for ad optimization | Actionable insights into customer behavior for improved retention and loyalty |
Value Proposition ∞ Facebook Pixel ‑Tiktok PixelAccurate conversion tracking and real-time reporting for ad optimization Reveal: Customer Data & NPSActionable insights into customer behavior for improved retention and loyalty | ||
Our Verdict
For merchants primarily concerned with optimizing their advertising spend and tracking conversions across multiple social media platforms, ∞ Facebook Pixel ‑Tiktok Pixel is the clear choice. Its focus on pixel management, conversion API, and real-time reporting provides the tools needed to refine ad campaigns and maximize ROAS. On the other hand, merchants seeking to delve deeper into customer behavior, improve customer lifetime value, and foster long-term customer relationships will find Reveal: Customer Data & NPS more suitable. Its RFM segmentation, NPS surveys, and advanced reporting provide the insights needed to create targeted marketing strategies and improve customer satisfaction. A business serious about customer-centricity will likely benefit from Reveal.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, ∞ Facebook Pixel ‑Tiktok Pixel likely offers a simpler setup due to its focused functionality of pixel management. Reveal: Customer Data & NPS, with its broader range of features like RFM segmentation and NPS surveys, might require a more involved configuration process.
Which app is more suitable for small businesses with limited marketing budgets?
∞ Facebook Pixel ‑Tiktok Pixel, by optimizing ad spend and improving ROAS, could provide a more immediate and tangible benefit for small businesses with tight marketing budgets. Reveal: Customer Data & NPS, while valuable in the long run, might require a larger investment of time and resources to fully leverage its features.
Do these apps work well together?
Potentially. You could use ∞ Facebook Pixel ‑Tiktok Pixel to improve ad performance driving traffic to your site. And use Reveal: Customer Data & NPS to understand how well that traffic is converting and how to improve customer retention. The apps address different aspects of the marketing funnel and customer lifecycle.
Which app offers better customer support?
∞ Facebook Pixel ‑Tiktok Pixel states "Fast US based support and team backed with years of DTC industry experience". There is no equivalent claim of customer support quality in the Reveal: Customer Data & NPS description.
Does either app offer a free trial?
The descriptions do not mention if either app offers a free trial. You would need to check the Shopify App Store listing for the most up-to-date information on pricing and trial availability.
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