∞ Facebook Pixel ‑Tiktok Pixel vs Sellerboard Profit Analyticsfor Shopify (2026)
∞ Facebook Pixel ‑Tiktok Pixel and Sellerboard Profit Analytics serve fundamentally different purposes for Shopify merchants, despite both falling under the Operations and Analytics categories. ∞ Facebook Pixel ‑Tiktok Pixel is focused on marketing attribution and multi-channel tracking, aiming to optimize ad spend and improve ROAS through integrations with various advertising platforms like Facebook, TikTok, Pinterest, Snapchat, and Twitter. It directly addresses the challenge of accurate conversion tracking in the face of iOS 14 restrictions with server-side tracking and aims to provide real-time reports and UTM parameter support. Sellerboard Profit Analytics, conversely, is geared towards providing accurate, real-time profit and loss analysis. It helps merchants understand the true profitability of their products, orders, and overall business by tracking various expenses like COGS, ad costs, shipping, and taxes. Its primary strength lies in providing detailed insights into profitability trends, customer lifetime value, and advertising efficiency, allowing for data-driven decisions related to pricing, marketing, and inventory management. Thus, one optimizes advertising efforts and the other optimizes profit management.
At a Glance
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
Sellerboard Profit Analytics
56 reviews
Detailed Overview
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
Sellerboard Profit Analytics
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions.
Key Features
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Track your advertising efficiency by product and/or UTM tag
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating ∞ Facebook Pixel ‑Tiktok Pixel5/5 Sellerboard Profit Analytics4.6/5 | ||
| Reviews | 259 | 56 |
Reviews ∞ Facebook Pixel ‑Tiktok Pixel259 Sellerboard Profit Analytics56 | ||
| Primary Function | Multi-channel tracking & ad attribution | Profit analytics & cost tracking |
Primary Function ∞ Facebook Pixel ‑Tiktok PixelMulti-channel tracking & ad attribution Sellerboard Profit AnalyticsProfit analytics & cost tracking | ||
| Target Audience | Merchants focused on paid advertising and ROAS optimization | Merchants focused on understanding profit margins and cost control |
Target Audience ∞ Facebook Pixel ‑Tiktok PixelMerchants focused on paid advertising and ROAS optimization Sellerboard Profit AnalyticsMerchants focused on understanding profit margins and cost control | ||
| Key Feature: Data Source | Ad platforms (Facebook, TikTok, etc.) & Shopify Web Pixel | Shopify data & manually entered COGS, expenses |
Key Feature: Data Source ∞ Facebook Pixel ‑Tiktok PixelAd platforms (Facebook, TikTok, etc.) & Shopify Web Pixel Sellerboard Profit AnalyticsShopify data & manually entered COGS, expenses | ||
| Value Proposition | Improve ad campaign performance with accurate tracking and attribution, bypass iOS 14 restrictions | Understand true profitability, track expenses, and make data-driven business decisions |
Value Proposition ∞ Facebook Pixel ‑Tiktok PixelImprove ad campaign performance with accurate tracking and attribution, bypass iOS 14 restrictions Sellerboard Profit AnalyticsUnderstand true profitability, track expenses, and make data-driven business decisions | ||
| GDPR Compliance | GDPR-compliant tracking support | Not explicitly mentioned in description |
GDPR Compliance ∞ Facebook Pixel ‑Tiktok PixelGDPR-compliant tracking support Sellerboard Profit AnalyticsNot explicitly mentioned in description | ||
| Ease of use: Initial setup | Potentially complex, requires pixel setup across multiple platforms | Potentially complex, requires COGS and expense data input |
Ease of use: Initial setup ∞ Facebook Pixel ‑Tiktok PixelPotentially complex, requires pixel setup across multiple platforms Sellerboard Profit AnalyticsPotentially complex, requires COGS and expense data input | ||
Our Verdict
For merchants heavily reliant on paid advertising and concerned with optimizing their ad spend across multiple platforms, ∞ Facebook Pixel ‑Tiktok Pixel is the clear choice. Its robust tracking capabilities and focus on bypassing iOS 14 restrictions make it invaluable for accurate attribution and improved ROAS. However, if a merchant's primary focus is on understanding the overall profitability of their business, identifying cost drivers, and making data-driven decisions about pricing and inventory, Sellerboard Profit Analytics is the better option. Although it has a slightly lower rating and fewer reviews, its focus on detailed profit analysis caters specifically to this need. It is ultimately dependent on what the merchant needs to grow their business.
Common Questions
Which app is easier to set up and use?
Determining which app is easier depends on the merchant's technical skills and data availability. Setting up ∞ Facebook Pixel ‑Tiktok Pixel may involve navigating multiple advertising platforms. Sellerboard requires meticulous input of COGS and expense data, which can be time-consuming.
Can both apps work together?
Yes, the apps can complement each other. A merchant could use ∞ Facebook Pixel ‑Tiktok Pixel to optimize ad spend and then use Sellerboard Profit Analytics to understand the impact of that ad spend on overall profitability.
Which app is better for a new Shopify store?
For a brand new store, Sellerboard is potentially more important initially, as understanding profitability early on is crucial for sustainability. As the store scales and starts using paid ads, ∞ Facebook Pixel ‑Tiktok Pixel becomes more valuable.
Which app provides real-time data?
Both apps claim to provide real-time data. ∞ Facebook Pixel ‑Tiktok Pixel provides real-time reports related to tracking events and conversions. Sellerboard provides a real-time dashboard with profit and loss information.
Does ∞ Facebook Pixel ‑Tiktok Pixel only support Facebook and TikTok?
No, despite the name, ∞ Facebook Pixel ‑Tiktok Pixel supports Facebook Pixel, Meta Pixel, TikTok Pixel, Instagram Pixel, Snapchat Pixel, Pinterest Tag & Twitter Pixel. It provides multi-channel tracking.
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