∞ Facebook Pixel ‑Tiktok Pixel vs SupaEasy: AI Functions creatorfor Shopify (2026)
∞ Facebook Pixel ‑Tiktok Pixel and SupaEasy: AI Functions creator, while both earning 5/5 ratings, cater to vastly different needs within the Shopify ecosystem. ∞ Facebook Pixel ‑Tiktok Pixel focuses on marketing optimization through comprehensive multi-channel tracking, aiming to enhance ROAS via pixel integrations, server-side tracking, and compliance with data privacy regulations. It targets merchants who want to improve their advertising campaign performance across platforms like Facebook, TikTok, Snapchat, Pinterest, and Twitter. Its value proposition centers around maximizing advertising effectiveness through improved data collection and analysis. SupaEasy, on the other hand, is a solutions-based app for merchants, and specifically Shopify Plus merchants, looking to customize their checkout experience through advanced Shopify Functions. With the deprecation of Scripts, it offers a user-friendly way to create custom discounts, shipping options, payment methods, and validation rules without requiring coding expertise. It targets merchants seeking greater control and flexibility over their checkout process, particularly those affected by the Scripts deprecation or Shopify Plus users needing advanced customization.
At a Glance
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating ∞ Facebook Pixel ‑Tiktok Pixel5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 259 | 162 |
Reviews ∞ Facebook Pixel ‑Tiktok Pixel259 SupaEasy: AI Functions creator162 | ||
| Primary Function | Multi-Channel Pixel Tracking & Conversion API | Shopify Functions Generation (Discounts, Shipping, Payment, Validation) |
Primary Function ∞ Facebook Pixel ‑Tiktok PixelMulti-Channel Pixel Tracking & Conversion API SupaEasy: AI Functions creatorShopify Functions Generation (Discounts, Shipping, Payment, Validation) | ||
| Target Audience | Merchants focused on digital advertising optimization | Merchants seeking checkout customization, especially Shopify Plus users and those affected by Scripts deprecation |
Target Audience ∞ Facebook Pixel ‑Tiktok PixelMerchants focused on digital advertising optimization SupaEasy: AI Functions creatorMerchants seeking checkout customization, especially Shopify Plus users and those affected by Scripts deprecation | ||
| Ease of Use | Potentially complex setup depending on tracking needs; US-based support offered | Designed for no-code function creation; AI assistance available |
Ease of Use ∞ Facebook Pixel ‑Tiktok PixelPotentially complex setup depending on tracking needs; US-based support offered SupaEasy: AI Functions creatorDesigned for no-code function creation; AI assistance available | ||
| Value Proposition | Increased ROAS through better data collection and analysis across multiple platforms | Advanced checkout customization without coding, offering greater control over the customer journey |
Value Proposition ∞ Facebook Pixel ‑Tiktok PixelIncreased ROAS through better data collection and analysis across multiple platforms SupaEasy: AI Functions creatorAdvanced checkout customization without coding, offering greater control over the customer journey | ||
| Key Features | Server-side tracking, multiple pixel support, GDPR compliance | AI-powered function generation, Script migration, supports discounts, shipping, payments, & validation functions |
Key Features ∞ Facebook Pixel ‑Tiktok PixelServer-side tracking, multiple pixel support, GDPR compliance SupaEasy: AI Functions creatorAI-powered function generation, Script migration, supports discounts, shipping, payments, & validation functions | ||
| Platform Coverage | Facebook, TikTok, Snapchat, Pinterest, Twitter | Shopify (all plans, especially Shopify Plus) |
Platform Coverage ∞ Facebook Pixel ‑Tiktok PixelFacebook, TikTok, Snapchat, Pinterest, Twitter SupaEasy: AI Functions creatorShopify (all plans, especially Shopify Plus) | ||
Our Verdict
Choosing between these apps depends heavily on your business goals. If your primary focus is optimizing your advertising campaigns and maximizing ROAS across various platforms like Facebook, TikTok, and Pinterest, ∞ Facebook Pixel ‑Tiktok Pixel is the superior choice. Its features are specifically designed to enhance data tracking and analysis for marketing purposes. It will benefit those focusing on marketing ROI.
Conversely, if you're a Shopify merchant, particularly a Shopify Plus user, looking for greater control and customization over your checkout experience, especially with the impending deprecation of Scripts, SupaEasy is the recommended solution. Its AI-powered function generation and migration capabilities provide a no-code way to tailor your checkout process to your specific business needs. This will benefit store owners looking to enhance the checkout experience for their customers with added discounts or validation.
Common Questions
What is the key difference between ∞ Facebook Pixel ‑Tiktok Pixel and SupaEasy?
∞ Facebook Pixel ‑Tiktok Pixel focuses on marketing optimization through multi-channel tracking, while SupaEasy focuses on checkout customization through Shopify Functions.
Which app is better for a Shopify Plus merchant?
SupaEasy offers clear benefits for Shopify Plus merchants seeking advanced checkout customization, particularly those migrating from deprecated Scripts. ∞ Facebook Pixel ‑Tiktok Pixel has benefits across all plan types.
Does either app require coding knowledge?
∞ Facebook Pixel ‑Tiktok Pixel may require some understanding of pixel implementation and tracking parameters. SupaEasy is designed to be no-code, offering AI assistance for function generation.
Which app helps with GDPR compliance?
∞ Facebook Pixel ‑Tiktok Pixel explicitly mentions GDPR-compliant tracking support for secure data management.
Which app is better for increasing sales?
Both apps can contribute to increased sales, but in different ways. ∞ Facebook Pixel ‑Tiktok Pixel aims to improve ad campaign effectiveness, leading to more conversions. SupaEasy enhances the checkout experience, potentially reducing cart abandonment and encouraging repeat purchases. The better app depends on which part of the sales funnel needs more optimization.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store