Faire: Sell Wholesale vs Printify: Print on Demandfor Shopify (2026)
Faire: Sell Wholesale and Printify: Print on Demand both offer sourcing solutions for Shopify merchants, but cater to vastly different business models. Faire positions itself as a B2B wholesale marketplace, connecting brands with independent retailers globally. Its strength lies in expanding distribution channels for existing product lines, enabling merchants to reach a new market segment without significant operational overhead. Printify, on the other hand, focuses on print-on-demand (POD) services, empowering merchants to create and sell custom-designed products without holding inventory. The key difference lies in the nature of the products and the target audience. Faire is suited for established brands with existing inventory looking to expand into wholesale. Printify is ideal for entrepreneurs and creatives who want to sell custom products without the upfront investment and risk associated with traditional manufacturing and inventory management. While Faire simplifies wholesale operations, Printify simplifies the product creation and fulfillment process for unique designs. Each app allows merchants to 'sell around the world,' but using different approaches.
At a Glance
Faire: Sell Wholesale
259 reviews
Printify: Print on Demand
2,343 reviews
Detailed Overview
Faire: Sell Wholesale
Grow your wholesale business with exposure to independent retailers worldwide
Key Features
- Sell to independent retailers around the world
- Faire offers simple set-up and no commitments
- Quickly and easily publish your products on Faire
- Keep inventory levels in sync and avoid overselling
- Simplify operations by syncing orders to Shopify
Printify: Print on Demand
Create and sell custom products around the world. You design and sell, we - print, pack, and ship.
Key Features
- Wide selection of custom products with great prices
- Upload your designs quickly and easily
- Zero risk as you don’t have to buy stock upfront
- Simple creation process for new items
- Print and ship around the world
Feature Comparison
| Rating | 4.5/5 | 4.7/5 |
Rating Faire: Sell Wholesale4.5/5 Printify: Print on Demand4.7/5 | ||
| Reviews | 259 | 2343 |
Reviews Faire: Sell Wholesale259 Printify: Print on Demand2343 | ||
| Business Model | Wholesale Marketplace | Print-on-Demand |
Business Model Faire: Sell WholesaleWholesale Marketplace Printify: Print on DemandPrint-on-Demand | ||
| Target Merchant | Established Brands | Entrepreneurs/Creatives |
Target Merchant Faire: Sell WholesaleEstablished Brands Printify: Print on DemandEntrepreneurs/Creatives | ||
| Product Type | Existing Product Lines | Custom-Designed Products |
Product Type Faire: Sell WholesaleExisting Product Lines Printify: Print on DemandCustom-Designed Products | ||
| Inventory Management | Sync with Shopify | No Inventory Required |
Inventory Management Faire: Sell WholesaleSync with Shopify Printify: Print on DemandNo Inventory Required | ||
| Fulfillment | Merchant Responsibility | Printify Handles |
Fulfillment Faire: Sell WholesaleMerchant Responsibility Printify: Print on DemandPrintify Handles | ||
| Risk | Lower Risk (Existing Products) | Minimal Risk (No Inventory) |
Risk Faire: Sell WholesaleLower Risk (Existing Products) Printify: Print on DemandMinimal Risk (No Inventory) | ||
| Initial Setup | Easy | Simple |
Initial Setup Faire: Sell WholesaleEasy Printify: Print on DemandSimple | ||
Our Verdict
For established brands already selling physical products and seeking to expand into the wholesale market, Faire: Sell Wholesale is the clear choice. Its integration with Shopify and access to a network of independent retailers provides a streamlined pathway to wholesale distribution. However, for entrepreneurs or designers looking to create and sell custom products without the hassles of inventory management and fulfillment, Printify: Print on Demand is the superior option. Its zero-risk model and wide product selection make it ideal for testing new designs and building a brand without significant upfront investment.
Common Questions
What are the key differences in risk?
Faire carries less risk for merchants with existing inventory, but Printify has minimal risk due to no upfront inventory costs.
Which app is easier to scale?
Printify potentially offers easier scalability as fulfillment is handled by Printify, eliminating warehousing and shipping constraints typically associated with Faire.
Which app is best for brand control?
Faire allows greater brand control over product quality and branding since the merchant is responsible, whereas Printify's control is limited to design uploads.
What are the main costs associated with each app?
Faire typically involves commission fees on wholesale orders. Printify's costs are the production cost of the product, which the merchant marks up to determine the selling price.
If I already sell on Etsy, which app should I choose?
It depends on your goals. If you want to sell your existing products wholesale, Faire would be a good choice to expand your reach to retailers. If you want to create new custom designs for print-on-demand products, Printify would be more suitable.
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