FeedFix | Custom XML Feeds vs Selling Pointfor Shopify (2026)
FeedFix | Custom XML Feeds and Selling Point are both highly-rated Shopify apps, both boasting a perfect 5/5 rating, but they cater to vastly different needs and audiences. FeedFix focuses on expanding sales reach by facilitating the export and import of product feeds to various marketplaces, affiliate networks, and price comparison engines. It aims to streamline product data management and improve product visibility across multiple channels. In contrast, Selling Point addresses the specific challenge of migrating gift cards and store credits from other platforms or POS systems to Shopify. It simplifies the process of transferring existing customer value into the Shopify ecosystem. FeedFix's strength lies in its comprehensive channel management capabilities, providing merchants with tools to personalize product data, manage multiple currencies and languages, and control feed synchronization. Its target audience is merchants looking to scale their online presence across multiple sales channels through optimized product feeds. Selling Point, conversely, excels in its niche of gift card and store credit migration. Its value proposition centers around saving merchants time and resources by automating a potentially complex and manual process. It is ideal for businesses switching to Shopify or consolidating their operations and seeking to bring their existing gift card liabilities with them.
At a Glance
FeedFix | Custom XML Feeds
80 reviews
Selling Point
45 reviews
Detailed Overview
FeedFix | Custom XML Feeds
Create & manage feeds: Export to Google, Meta, use Markets to create or import into your shop!
Key Features
- Export & import product feeds effortlessly to grow on every sales channel!
- Simplify feed creation with marketplace templates and flexible custom options!
- Personalize imported products with powerful data filtering & customization!
- Export feeds with multi-currency, multi-language, and multi-market support!
- Keep control with manual sync for export and import feeds whenever needed!
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating FeedFix | Custom XML Feeds5/5 Selling Point5/5 | ||
| Reviews | 80 | 45 |
Reviews FeedFix | Custom XML Feeds80 Selling Point45 | ||
| Core Functionality | Product Feed Management (Export/Import) | Gift Card/Store Credit Migration |
Core Functionality FeedFix | Custom XML FeedsProduct Feed Management (Export/Import) Selling PointGift Card/Store Credit Migration | ||
| Target Merchant | Merchants selling across multiple channels | Merchants migrating from other platforms |
Target Merchant FeedFix | Custom XML FeedsMerchants selling across multiple channels Selling PointMerchants migrating from other platforms | ||
| Sales Channel Focus | Expanding reach and product visibility | Transferring existing customer value |
Sales Channel Focus FeedFix | Custom XML FeedsExpanding reach and product visibility Selling PointTransferring existing customer value | ||
| Ease of Use (Inferred) | Potentially complex due to feed customization options | Likely simpler due to focused functionality |
Ease of Use (Inferred) FeedFix | Custom XML FeedsPotentially complex due to feed customization options Selling PointLikely simpler due to focused functionality | ||
| Value Proposition | Increased sales through optimized product feeds | Time and cost savings during migration |
Value Proposition FeedFix | Custom XML FeedsIncreased sales through optimized product feeds Selling PointTime and cost savings during migration | ||
| Multilingual/Currency Support | Yes | Not Applicable |
Multilingual/Currency Support FeedFix | Custom XML FeedsYes Selling PointNot Applicable | ||
Our Verdict
Choosing between FeedFix and Selling Point is highly dependent on a merchant's specific needs. If the primary goal is to expand sales channels, optimize product listings across multiple platforms, and manage product data feeds, FeedFix | Custom XML Feeds is the clear winner. Its robust features for customization and multi-market support make it a powerful tool for channel diversification.
However, if the merchant is transitioning to Shopify from another platform or POS system and needs to migrate existing gift cards or store credits, Selling Point is the only viable option. It offers a specialized solution for a specific pain point, potentially saving significant time and resources that would otherwise be spent on manual data entry or custom development. It doesn't address the problem of expanding sales channels, and it's a tool with a limited, albeit critical, use case.
Common Questions
Which app is better for increasing sales on Google Shopping?
FeedFix is better for increasing sales on Google Shopping. It allows you to create and manage optimized product feeds specifically for Google Shopping, while Selling Point focuses on gift card migration and doesn't offer any product feed management features.
Can Selling Point help me manage my product inventory?
No, Selling Point does not manage product inventory. It focuses solely on migrating gift cards and store credits from other platforms to Shopify.
Does FeedFix support dynamic pricing?
While the provided description doesn't explicitly mention dynamic pricing, the ability to customize and filter product data within FeedFix suggests that dynamic pricing rules could potentially be implemented through data manipulation within the feed.
Is it possible to use both FeedFix and Selling Point simultaneously?
Yes, it is possible to use both apps simultaneously. They address completely different needs. FeedFix manages product feeds, while Selling Point handles gift card migration. There is no conflict in using both apps within a Shopify store.
Does Selling Point work with physical gift cards?
Yes, Selling Point allows you to import physical gift cards as virtual gift cards in bulk, transforming offline gift cards into virtual native Gift Cards/Store Credits within Shopify.
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