Filey ‑ Files Backup & Export and Mulwi | 200+ Shopping Feeds are both Shopify apps focused on helping merchants with their online stores, but they address entirely different needs. Filey specializes in backing up, exporting, and importing files stored in the Shopify 'Content -> Files' section. Its primary function is to enable merchants to easily transfer media assets and other files between stores or create backups. Conversely, Mulwi | 200+ Shopping Feeds focuses on generating and managing shopping feeds for various online platforms to increase product visibility and drive sales. The key difference lies in their core functionality. Filey is for merchants who need to manage their store's file assets effectively, particularly those migrating stores or requiring backups. Mulwi targets merchants looking to expand their reach by leveraging multiple shopping channels through optimized product feeds. Both apps enjoy positive ratings, with Mulwi boasting a perfect 5/5 score and a significantly higher number of reviews, suggesting wider adoption or a more prominent marketing push. The apps also target different merchant skillsets, Filey focuses on easy file management while Mulwi focuses on creating and managing marketing feeds. They both are involved in selling online by improving the merchant's data management, but in very different ways, with one dealing with actual files and the other with shopping feeds. Thus, the choice will depend on what the merchant is trying to accomplish: migrating data from one shop to another or expanding their sales by advertising their products. While they appear on the same app categories, they have very different capabilities.
192 reviews
436 reviews
Export store files, product images and videos in one click. Manage your store data at ease!
| Rating | 4.9/5 | 5/5 |
Rating Filey ‑ Files Backup & Export4.9/5 Mulwi | 200+ Shopping Feeds5/5 | ||
| Reviews | 192 | 436 |
Reviews Filey ‑ Files Backup & Export192 Mulwi | 200+ Shopping Feeds436 | ||
| Primary Function | Files Backup, Export & Import | Shopping Feeds Generation & Management |
Primary Function Filey ‑ Files Backup & ExportFiles Backup, Export & Import Mulwi | 200+ Shopping FeedsShopping Feeds Generation & Management | ||
| Target Merchant | Merchants migrating/backing up stores | Merchants expanding product reach |
Target Merchant Filey ‑ Files Backup & ExportMerchants migrating/backing up stores Mulwi | 200+ Shopping FeedsMerchants expanding product reach | ||
| Key Features | One-click file download, product image/video export, file import to new store | 200+ Shopping Feeds |
Key Features Filey ‑ Files Backup & ExportOne-click file download, product image/video export, file import to new store Mulwi | 200+ Shopping Feeds200+ Shopping Feeds | ||
| Value Proposition | Easy store file management and transfer | Increased product visibility and sales via shopping channels |
Value Proposition Filey ‑ Files Backup & ExportEasy store file management and transfer Mulwi | 200+ Shopping FeedsIncreased product visibility and sales via shopping channels | ||
| Ease of Use | Designed for simple file management | Designed for managing shopping feeds and product data for ads |
Ease of Use Filey ‑ Files Backup & ExportDesigned for simple file management Mulwi | 200+ Shopping FeedsDesigned for managing shopping feeds and product data for ads | ||
| Data Type | Store Files (images, videos, etc) | Product Data |
Data Type Filey ‑ Files Backup & ExportStore Files (images, videos, etc) Mulwi | 200+ Shopping FeedsProduct Data | ||
Choosing between Filey and Mulwi depends entirely on a merchant's specific needs. If the goal is to easily backup and transfer store files – particularly images, videos, and 3D models – then Filey is the clear choice. Its simple focus on file management makes it ideal for migrations or disaster recovery scenarios. However, if the primary objective is to increase product visibility and sales across multiple shopping platforms, then Mulwi is the better option. While Filey simplifies file transfer, Mulwi focuses on revenue generation via external shopping channels.
In short, Filey is for operational efficiency related to file assets, while Mulwi is for sales growth and expanding market reach. A merchant who is creating a new store after starting with a basic test storefront would find Filey more immediately helpful. A merchant with a stable store wanting to grow their sales channels would find Mulwi more useful.
Filey focuses on backing up and transferring files stored in the 'Content -> Files' section of your Shopify store, including images, videos, and 3D models. It exports these files as a zip archive.
Mulwi generates and manages shopping feeds for various online platforms, helping you to advertise your products and reach a wider audience, theoretically resulting in increased sales.
Indirectly, yes. By allowing you to transfer your files, like product images, more easily, Filey can help you get your store online and ready to make sales more quickly, but it doesn't handle promotion of your store or products.
Filey has a rating of 4.9/5, while Mulwi has a slightly higher rating of 5/5. Mulwi also has more than twice the number of reviews (436) as Filey (192).
Filey is specifically designed for transferring files between Shopify stores, making it the ideal choice for migrations. Mulwi would not be useful in this context.
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