Filey ‑ Files Backup & Export vs SyncWith Google Sheets, Lookerfor Shopify (2026)
Filey ‑ Files Backup & Export and SyncWith Google Sheets, Looker cater to different but overlapping needs for Shopify merchants. Filey focuses on data portability, specifically simplifying the backup, transfer, and migration of files stored within the Shopify 'Content -> Files' section. Its strength lies in its ease of use for merchants needing to move or duplicate their store's media and other file assets. SyncWith, on the other hand, targets merchants who need robust reporting and analytics capabilities, integrating Shopify data with Google Sheets and Looker Studio. It enables custom report creation, focusing on sales, inventory, marketing performance, and ROI tracking. While both apps fall under the umbrella of 'Selling online' and 'Store data importer,' they address distinct aspects of data management. Filey is geared towards file-centric data migration and backup, useful for store redesigns, migrations to new platforms, or simply creating backups. SyncWith provides advanced analytics and reporting tools, ideal for merchants who need to derive insights from their Shopify data to optimize marketing spend, manage inventory effectively, and understand sales trends. The choice between them depends largely on whether a merchant needs a file management solution or a data analytics platform.
At a Glance
Filey ‑ Files Backup & Export
192 reviews
SyncWith Google Sheets, Looker
11 reviews
Detailed Overview
Filey ‑ Files Backup & Export
Export store files, product images and videos in one click. Manage your store data at ease!
Key Features
- Copy/transfer your store files from the "Content -> Files" section
- Export your product images / videos / 3D models
- Upload exported files to a new store
SyncWith Google Sheets, Looker
Sales, inventory, order export, data, analytics, custom reports in Google Sheets & Looker Studio
Key Features
- Build marketing reports, report on sales by day, store or product & more
- Export discount code usage data for marketing analysis
- Track inventory and forecast when to restock popular items
- Track ROI of ad spend by correlating UTM tags against Shopify order volume
- Report on marketing efforts and track ROAS from Facebook (Meta) & Google Ads
Feature Comparison
| Rating | 4.9/5 | 4.2/5 |
Rating Filey ‑ Files Backup & Export4.9/5 SyncWith Google Sheets, Looker4.2/5 | ||
| Reviews | 192 | 11 |
Reviews Filey ‑ Files Backup & Export192 SyncWith Google Sheets, Looker11 | ||
| Primary Function | File backup & export | Data syncing & reporting |
Primary Function Filey ‑ Files Backup & ExportFile backup & export SyncWith Google Sheets, LookerData syncing & reporting | ||
| Data Scope | Files in 'Content -> Files' section (images, videos, etc.) | Sales, inventory, orders, marketing data |
Data Scope Filey ‑ Files Backup & ExportFiles in 'Content -> Files' section (images, videos, etc.) SyncWith Google Sheets, LookerSales, inventory, orders, marketing data | ||
| Integration | Shopify only (files) | Google Sheets & Looker Studio |
Integration Filey ‑ Files Backup & ExportShopify only (files) SyncWith Google Sheets, LookerGoogle Sheets & Looker Studio | ||
| Target Merchant | Merchants migrating stores, needing file backups, or duplicating stores. | Merchants needing custom reports, sales analysis, and marketing ROI tracking. |
Target Merchant Filey ‑ Files Backup & ExportMerchants migrating stores, needing file backups, or duplicating stores. SyncWith Google Sheets, LookerMerchants needing custom reports, sales analysis, and marketing ROI tracking. | ||
| Ease of Use | High (one-click export) | Moderate (requires report building and configuration) |
Ease of Use Filey ‑ Files Backup & ExportHigh (one-click export) SyncWith Google Sheets, LookerModerate (requires report building and configuration) | ||
| Value Proposition | Simple file management and portability | Advanced analytics and data-driven decision-making |
Value Proposition Filey ‑ Files Backup & ExportSimple file management and portability SyncWith Google Sheets, LookerAdvanced analytics and data-driven decision-making | ||
Our Verdict
If you are primarily concerned with backing up, transferring, or duplicating your Shopify store's media files (images, videos, etc.), then Filey ‑ Files Backup & Export is the clear choice. Its one-click functionality and focus on file management make it simple and effective for these tasks. Its higher rating and significantly more reviews also indicate a strong user satisfaction.
However, if you need in-depth analytics, custom reporting on sales, inventory, marketing performance, and integration with Google Sheets and Looker Studio, then SyncWith Google Sheets, Looker is the more appropriate solution. While it has a lower rating and fewer reviews, its functionality is specifically tailored for data-driven business insights. For merchants focused on optimizing their marketing spend and understanding sales trends, SyncWith provides a robust platform, despite the learning curve and potential configuration requirements.
Common Questions
Which app is easier to use?
Filey is generally easier to use due to its one-click file export functionality. SyncWith requires more configuration to build custom reports.
Does Filey offer any reporting features?
No, Filey focuses on file backup and export, not reporting or analytics.
Can SyncWith help me track my marketing ROI?
Yes, SyncWith can correlate UTM tags with Shopify order volume to track ROI of ad spend on platforms like Facebook and Google Ads.
Is Filey suitable for backing up my entire Shopify store?
Filey primarily focuses on files stored in the 'Content -> Files' section, such as images, videos, and 3D models. It doesn't provide a complete store backup solution.
What is the key difference in the target audience for each app?
Filey targets merchants who need file management and portability, whereas SyncWith targets merchants who need data analytics and reporting.
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