In 2026, both Finaloop and Fulfil offer 5/5 star ratings, indicating high customer satisfaction. However, they target different segments of the Shopify ecosystem. Finaloop positions itself as an accounting solution *with service*, offering expert accountants to manage bookkeeping and inventory. Their primary focus appears to be providing accurate, real-time financial insights for founders, particularly around inventory management and COGS. It emphasizes ease of use and a 'done-for-you' aspect of financial management. Fulfil, on the other hand, is a full-fledged cloud ERP system aimed at larger ecommerce and wholesale merchants needing to streamline operations across multiple channels including DTC, B2B, and POS. Fulfil boasts a wider feature set, encompassing order management, warehouse management, manufacturing, purchasing, and customer service. While both have inventory sync capabilities, Fulfil's inventory management extends into a full WMS and handles more complex scenarios like manufacturing BOMs and wholesale operations. Finaloop excels at providing clean financials and tailored dashboards for founders, especially those who may not have dedicated accounting teams. Fulfil is better suited for established businesses scaling their operations and requiring a comprehensive ERP solution to manage complexity and integrate various business functions.
60 reviews
35 reviews
Accounting software + service for ecommerce. Get real-time fully accurate bookkeeping & inventory
Fulfil is a cloud ERP specifically designed for eCommerce and wholesale merchants at scale.
| Rating | 5/5 | 5/5 |
Rating Finaloop5/5 Fulfil5/5 | ||
| Reviews | 60 | 35 |
Reviews Finaloop60 Fulfil35 | ||
| Primary Focus | Accounting & Inventory Management (with service) | Comprehensive ERP |
Primary Focus FinaloopAccounting & Inventory Management (with service) FulfilComprehensive ERP | ||
| Target Merchant | Ecommerce founders seeking financial visibility | Larger e-commerce & wholesale businesses needing integrated operations |
Target Merchant FinaloopEcommerce founders seeking financial visibility FulfilLarger e-commerce & wholesale businesses needing integrated operations | ||
| Key Differentiator | Full-service bookkeeping & inventory management by expert accountants | Multi-channel order, warehouse, & manufacturing management |
Key Differentiator FinaloopFull-service bookkeeping & inventory management by expert accountants FulfilMulti-channel order, warehouse, & manufacturing management | ||
| Inventory Approach | Inventory sync & management (FIFO unit tracking) | Powerful WMS & inventory management, plus purchasing and manufacturing integration |
Inventory Approach FinaloopInventory sync & management (FIFO unit tracking) FulfilPowerful WMS & inventory management, plus purchasing and manufacturing integration | ||
| Reporting | Tax-ready P&L, Cash Flow, Balance Sheet, real-time dashboard | Native reporting and business intelligence, plus a 100% open API and MCP server |
Reporting FinaloopTax-ready P&L, Cash Flow, Balance Sheet, real-time dashboard FulfilNative reporting and business intelligence, plus a 100% open API and MCP server | ||
| Complexity | Simpler, focused on financial clarity | More complex, comprehensive operations management |
Complexity FinaloopSimpler, focused on financial clarity FulfilMore complex, comprehensive operations management | ||
| B2B Capability | Not explicitly mentioned | Shopify B2B-compatible |
B2B Capability FinaloopNot explicitly mentioned FulfilShopify B2B-compatible | ||
For Shopify merchants seeking a managed accounting and inventory solution with expert support and real-time financial dashboards, Finaloop is the better choice. This is especially true for founders lacking internal accounting expertise and needing clean, tax-ready financials. However, for larger, scaling businesses engaging in wholesale or manufacturing, or requiring comprehensive integration across multiple channels and complex operational workflows, Fulfil provides the more robust and scalable ERP solution. Fulfil's open API further increases its versatility for integrating with existing systems and custom solutions, making it a better long-term investment for established companies.
Finaloop is designed for founders who may not have deep accounting expertise. Their full-service approach means their team handles the complexities, providing clear, accessible financial data.
Yes, Fulfil is Shopify B2B-compatible and designed to work with B2B companies and catalogs.
Finaloop offers inventory sync functionality that calculates COGS (Cost of Goods Sold) seamlessly using FIFO (First-In, First-Out) unit tracking.
Yes, Fulfil manages complex manufacturing workflows with BOMs (Bills of Materials), routings, work orders, and more.
Finaloop likely offers a simpler initial setup due to its focus on accounting and the provided expert service. Fulfil's broader feature set and ERP nature means setup and implementation will likely be more complex, requiring more time and potentially professional services.
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