In 2026, First Wish ‑ Wishlist & Boards and Multi Wishlist‑MyAppGurus both aim to provide Shopify merchants with wishlist functionality, but they cater to potentially different segments based on their features and crucially, their vastly different user feedback. First Wish emphasizes shareable, curated lists and provides a dashboard with usage metrics, appealing to merchants who want to leverage social sharing and data analysis to understand customer preferences and wishlisting behavior. They also highlight support for both registered and guest users, enhancing accessibility.
1 reviews
6 reviews
Let customers save items for later, create curated lists and share them with family and friends.
| Rating | 1/5 | 5/5 |
Rating First Wish ‑ Wishlist & Boards1/5 Multi Wishlist‑MyAppGurus5/5 | ||
| Reviews | 1 | 6 |
Reviews First Wish ‑ Wishlist & Boards1 Multi Wishlist‑MyAppGurus6 | ||
| Guest Wishlist Support | Yes | Not Specified |
Guest Wishlist Support First Wish ‑ Wishlist & BoardsYes Multi Wishlist‑MyAppGurusNot Specified | ||
| Shareable Curated Lists | Yes | Not Specified |
Shareable Curated Lists First Wish ‑ Wishlist & BoardsYes Multi Wishlist‑MyAppGurusNot Specified | ||
| Dashboard with Metrics | Yes | Not Specified |
Dashboard with Metrics First Wish ‑ Wishlist & BoardsYes Multi Wishlist‑MyAppGurusNot Specified | ||
| Target Merchant Type | Merchants focused on social sharing and data analysis. | Merchants prioritizing highly-rated and reliable wishlist functionality. |
Target Merchant Type First Wish ‑ Wishlist & BoardsMerchants focused on social sharing and data analysis. Multi Wishlist‑MyAppGurusMerchants prioritizing highly-rated and reliable wishlist functionality. | ||
| Ease of Use Claim | Easy to install | Not Specified |
Ease of Use Claim First Wish ‑ Wishlist & BoardsEasy to install Multi Wishlist‑MyAppGurusNot Specified | ||
| Value Proposition | Enhanced customer engagement through shareable lists and data insights | Highly rated and reliable wishlist functionality |
Value Proposition First Wish ‑ Wishlist & BoardsEnhanced customer engagement through shareable lists and data insights Multi Wishlist‑MyAppGurusHighly rated and reliable wishlist functionality | ||
Based purely on the data available, Multi Wishlist-MyAppGurus appears to be the more reliable choice. The significantly higher rating and number of reviews suggest greater user satisfaction. While First Wish ‑ Wishlist & Boards boasts features like shareable lists and a usage dashboard, the extremely low rating raises serious concerns about its functionality, stability, or customer support. If user experience and reliability are paramount, Multi Wishlist‑MyAppGurus is the safer bet. However, merchants interested in the specific features offered by First Wish might consider testing it thoroughly before committing.
First Wish explicitly states that it is easy to install, implying a simpler setup process. Multi Wishlist - MyAppGurus does not mention ease of installation in the provided description.
First Wish offers a dashboard with usage metrics and activity reports, allowing merchants to gain valuable insights into customer wishlists and best-performing products. Multi Wishlist - MyAppGurus does not mention providing such data.
First Wish allows customers to create and share curated lists on social media, email, or messaging apps. This makes it more suitable for merchants who want to encourage social sharing and engagement with wishlists. Multi Wishlist - MyAppGurus' share functionality is not specified.
Multi Wishlist - MyAppGurus has a much better reputation based on user feedback. It has a perfect 5/5 rating from 6 reviews, while First Wish ‑ Wishlist & Boards has a very low rating of 1/5 based on only 1 review. This suggests that users are generally more satisfied with Multi Wishlist - MyAppGurus.
Yes, First Wish specifically mentions that it works for both registered customers and visitors, allowing guest users to add items to their wishlist. Multi Wishlist - MyAppGurus does not mention guest support.
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store