Fish Wishlist vs Swish (formerly Wishlist King)for Shopify (2026)
Fish Wishlist and Swish (formerly Wishlist King) are both highly-rated wishlist apps for Shopify merchants in 2026, but they cater to different needs. Fish Wishlist positions itself as a quick and easy-to-setup solution with strong B2B and POS integration, along with omnichannel features. It seems best suited for merchants who need a fast deployment and require wishlist functionality across online and offline channels, particularly B2B businesses needing request-a-quote features. Swish (formerly Wishlist King), on the other hand, emphasizes a feature-rich, customizable experience aimed at driving customer engagement and boosting revenue. The key difference lies in their focus and maturity. Fish Wishlist is presented as a streamlined solution for merchants prioritizing speed and specific integrations like POS and B2B, while Swish (formerly Wishlist King) is positioned as a comprehensive, analytics-driven solution with a stronger emphasis on customer engagement and conversion optimization. The significantly higher number of reviews for Swish (formerly Wishlist King) suggests a more established user base and potentially a more battle-tested feature set, albeit potentially requiring more configuration.
At a Glance
Fish Wishlist
7 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Fish Wishlist
Lightning Fast Wishlist Plus POS, B2B, Social Proof & Flow Integration. 2 Minute Setup.
Key Features
- Express Wishlist: Fast Setup plus Checkout & Account Widgets
- B2B: Request a Quote, B2B pricing, Draft Order Integration
- POS: Manage wishlists, purchase history & abandoned Carts
- Share: Create wishlist links & use Social Proof widgets to boost sales
- Markets: Multi language & multi currency support
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Fish Wishlist5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 7 | 273 |
Reviews Fish Wishlist7 Swish (formerly Wishlist King)273 | ||
| Target Merchant | B2B focused, Omnichannel retail | Brands with ambition, Focus on revenue growth |
Target Merchant Fish WishlistB2B focused, Omnichannel retail Swish (formerly Wishlist King)Brands with ambition, Focus on revenue growth | ||
| Setup Speed | Lightning Fast, 2 Minute Setup | Free Setup & Customisation Service |
Setup Speed Fish WishlistLightning Fast, 2 Minute Setup Swish (formerly Wishlist King)Free Setup & Customisation Service | ||
| Key Differentiation | POS & B2B Integration | Advanced Analytics & Klaviyo Integration |
Key Differentiation Fish WishlistPOS & B2B Integration Swish (formerly Wishlist King)Advanced Analytics & Klaviyo Integration | ||
| Value Proposition | Quick omnichannel wishlist with B2B capabilities | Feature-rich, customer-centric wishlist for increased revenue |
Value Proposition Fish WishlistQuick omnichannel wishlist with B2B capabilities Swish (formerly Wishlist King)Feature-rich, customer-centric wishlist for increased revenue | ||
| Social Proof | Social Proof widgets to boost sales | Implied due to established presence (review count) |
Social Proof Fish WishlistSocial Proof widgets to boost sales Swish (formerly Wishlist King)Implied due to established presence (review count) | ||
| Customization | Extensive options to create a custom shopping experience | Fully customisable |
Customization Fish WishlistExtensive options to create a custom shopping experience Swish (formerly Wishlist King)Fully customisable | ||
Our Verdict
For merchants prioritizing a fast setup, strong POS integration, and B2B features like request-a-quote, Fish Wishlist is likely the better choice. Its simplified approach and focus on omnichannel functionality make it suitable for retailers who need a functional wishlist quickly. However, merchants seeking a more comprehensive wishlist solution with advanced analytics, robust integration options with marketing platforms like Klaviyo, and a greater emphasis on customer engagement should strongly consider Swish (formerly Wishlist King). The large number of reviews suggest a more mature product with a wider range of features and proven track record, even if setup might take longer due to its complexity and customization options. A store only needing basic wishlist functionality may be overwhelmed by Swish, while a power user may find Fish Wishlist lacking.
Common Questions
Which app is easier to set up?
Fish Wishlist advertises a "Lightning Fast" setup in minutes, implying it is simpler to configure than Swish (formerly Wishlist King), which offers a free setup service but doesn't guarantee the same speed.
Which app is better for B2B businesses?
Fish Wishlist explicitly offers B2B pricing and Request a Quote features, making it a more direct fit for B2B stores. Swish (formerly Wishlist King) doesn't directly mention B2B capabilities.
Does either app offer multi-language support?
Fish Wishlist mentions multi-language and multi-currency support for multiple markets. Swish (formerly Wishlist King) doesn't explicitly mention this in its description, though its customisability and integrations may allow for it.
Which app provides more detailed analytics?
Swish (formerly Wishlist King) advertises "meaningful insights with advanced analytics and wishlist curation," suggesting more in-depth tracking and reporting capabilities compared to Fish Wishlist.
Which app integrates with Klaviyo?
Swish (formerly Wishlist King) explicitly lists Klaviyo as one of its out-of-the-box integrations. Fish Wishlist doesn't mention Klaviyo directly.
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