Fly: Bundles & Quantity Breaks vs Insureful: Shipping Protectionfor Shopify (2026)
Fly: Bundles & Quantity Breaks and Insureful: Shipping Protection address different, though complementary, aspects of optimizing a Shopify store's performance. Fly aims to increase Average Order Value (AOV) by facilitating product bundling, quantity discounts, and upsells, targeting merchants looking to maximize revenue per transaction. Insureful, on the other hand, focuses on building customer trust and creating a new revenue stream by offering shipping protection against damaged, lost, or stolen packages. While both apps are highly rated, Fly boasts a significantly larger number of reviews, suggesting a broader user base and potentially more extensive real-world testing. Both apps fall into the “Upsell and Cross-sell” Shopify category, but serve very different purposes.
At a Glance
Fly: Bundles & Quantity Breaks
257 reviews
Insureful: Shipping Protection
30 reviews
Detailed Overview
Fly: Bundles & Quantity Breaks
Maximize AOV with product bundles, combos, quantity breaks, volume discounts, upsells, FBT & BOGO
Key Features
- Boost cart value with a Fixed Bundle, BOGO or Frequently Bought Together blocks.
- Drive bulk sales with tiered Quantity Break and Volume Discount triggers.
- Incentivize larger carts with a Free Gift and automated bundle upsell tools.
- Build well integrated, beautiful native widgets with zero impact on store speed
- Breakdown of bundles for auto discounting, inventory sync, fulfilment, & return
Insureful: Shipping Protection
Add shipping protection, manage claims easily, and boost revenue with full fee control.
Key Features
- Merchant can set insurance plan based on percentage & fixed value of cart total.
- Insureful shipping protection widget showing on - cart & checkout page.
- Merchants can fulfill claim by - store credit, reorder, and full refund amount.
- Automatically add insurance to cart when customer match with insurance plan
- Multi-language & Multiple Currency Support Available
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Fly: Bundles & Quantity Breaks5/5 Insureful: Shipping Protection5/5 | ||
| Reviews | 257 | 30 |
Reviews Fly: Bundles & Quantity Breaks257 Insureful: Shipping Protection30 | ||
| Primary Goal | Increase AOV through bundling & discounts | Build customer trust & generate revenue via shipping protection |
Primary Goal Fly: Bundles & Quantity BreaksIncrease AOV through bundling & discounts Insureful: Shipping ProtectionBuild customer trust & generate revenue via shipping protection | ||
| Key Features | Bundles, Quantity Breaks, Volume Discounts, Upsells, Free Gifts, BOGO | Customizable Insurance Plans, Automated Claims, Multi-Language & Currency Support |
Key Features Fly: Bundles & Quantity BreaksBundles, Quantity Breaks, Volume Discounts, Upsells, Free Gifts, BOGO Insureful: Shipping ProtectionCustomizable Insurance Plans, Automated Claims, Multi-Language & Currency Support | ||
| Target Merchant | Merchants seeking to maximize revenue per order through strategic product offerings | Merchants shipping fragile/expensive items or aiming to enhance post-purchase customer experience |
Target Merchant Fly: Bundles & Quantity BreaksMerchants seeking to maximize revenue per order through strategic product offerings Insureful: Shipping ProtectionMerchants shipping fragile/expensive items or aiming to enhance post-purchase customer experience | ||
| Implementation Effort | Zero coding required, native widgets | Easy-to-use, widget on cart/checkout page |
Implementation Effort Fly: Bundles & Quantity BreaksZero coding required, native widgets Insureful: Shipping ProtectionEasy-to-use, widget on cart/checkout page | ||
| Value Proposition | Turn tiny carts into massive orders | Protect customer orders and revenue through insurance |
Value Proposition Fly: Bundles & Quantity BreaksTurn tiny carts into massive orders Insureful: Shipping ProtectionProtect customer orders and revenue through insurance | ||
| Inventory Management | Breakdown of bundles for inventory sync & fulfillment | Automated order tagging and insurance fulfillment |
Inventory Management Fly: Bundles & Quantity BreaksBreakdown of bundles for inventory sync & fulfillment Insureful: Shipping ProtectionAutomated order tagging and insurance fulfillment | ||
Our Verdict
The choice between Fly: Bundles & Quantity Breaks and Insureful: Shipping Protection depends heavily on the merchant's specific needs and business model. Fly is ideal for businesses looking to actively increase AOV through strategic product combinations and discounts. Its strength lies in encouraging customers to purchase more items. Insureful is better suited for businesses selling goods that are prone to damage during shipping, or businesses who want to offer customers more peace of mind. A store could potentially benefit from using *both* apps - Fly to increase the average order value, and Insureful to protect those (larger) orders.
Common Questions
Can these apps be used together on the same store?
Yes, Fly and Insureful address different aspects of the customer journey and can be used together to increase AOV and protect orders.
Which app requires more technical expertise to set up?
Both apps advertise themselves as easy to set up with no coding needed. However, Fly might require a slightly more strategic approach in planning effective bundles and discounts.
Does Insureful act as an insurance company?
No, Insureful is not an insurance company. It facilitates the offering of shipping protection as a service provided by the merchant.
How does Fly handle inventory management for bundled products?
Fly provides a breakdown of bundles for auto discounting, inventory sync, fulfillment, and returns.
What kind of customer support do these apps offer?
Fly offers 24/7 support. Insureful doesn't specify its support hours, but the description suggests it is also easy to use.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store