Fly: Bundles & Quantity Breaks vs Shopify Search & Discoveryfor Shopify (2026)

Fly: Bundles & Quantity Breaks and Shopify Search & Discovery both aim to increase AOV through upsell and cross-sell techniques, but they approach this goal from different angles. Fly focuses primarily on creating compelling product bundles, quantity discounts, and BOGO offers to incentivize customers to purchase more items in a single transaction. Its strength lies in its suite of features specifically designed to promote higher cart values through strategic product pairings and volume-based incentives, targeting merchants who want to actively construct attractive bundle deals and promotions. Shopify Search & Discovery, on the other hand, emphasizes improving the overall shopping experience by helping customers find products more easily and discovering related items. Shopify Search & Discovery's strength comes from enhancing product discoverability, improving search relevance, and providing personalized product recommendations, targeting merchants focused on site usability and natural discovery. It leverages search functionality, filters, and product recommendations to organically guide customers towards relevant products, increasing the likelihood of purchase. While both apps technically fall under the umbrella of upsell and cross-sell, Fly provides active mechanisms that involve the merchant building attractive deals, while Shopify Search & Discovery focuses on the infrastructure and data that help the customer discover products naturally.

Fly: Bundles & Quantity Breaks and Shopify Search & Discovery both aim to increase AOV through upsell and cross-sell techniques, but they approach this goal from different angles. Fly focuses primarily on creating compelling product bundles, quantity discounts, and BOGO offers to incentivize customers to purchase more items in a single transaction. Its strength lies in its suite of features specifically designed to promote higher cart values through strategic product pairings and volume-based incentives, targeting merchants who want to actively construct attractive bundle deals and promotions. Shopify Search & Discovery, on the other hand, emphasizes improving the overall shopping experience by helping customers find products more easily and discovering related items. Shopify Search & Discovery's strength comes from enhancing product discoverability, improving search relevance, and providing personalized product recommendations, targeting merchants focused on site usability and natural discovery. It leverages search functionality, filters, and product recommendations to organically guide customers towards relevant products, increasing the likelihood of purchase. While both apps technically fall under the umbrella of upsell and cross-sell, Fly provides active mechanisms that involve the merchant building attractive deals, while Shopify Search & Discovery focuses on the infrastructure and data that help the customer discover products naturally.