Fly: Bundles & Quantity Breaks vs Wrapped: Gift Wrap & Messagesfor Shopify (2026)
Fly: Bundles & Quantity Breaks and Wrapped: Gift Wrap & Messages, while both residing in the 'Upsell and cross-sell' category on the Shopify app store, cater to vastly different strategies for increasing AOV. Fly targets increased sales by encouraging bulk purchases and product combinations through features like quantity breaks, volume discounts, and bundle offers (BOGO, FBT). It focuses on maximizing order size by incentivizing customers to buy more products in a single transaction, aiming at merchants who want to actively promote upsells and cross-sells directly related to product purchase quantity. Wrapped, on the other hand, enhances the shopping experience by allowing customers to personalize their purchases as gifts. Wrapped positions itself as a solution for merchants who want to tap into the gifting market. It improves AOV by offering options such as gift wrapping, personalized messages, and gift boxes. It's less about increasing the *quantity* of products and more about increasing the *value* of the purchase through premium add-ons specifically designed for gifting occasions. While Fly promotes product combinations, Wrapped focuses on providing a seamless gifting experience, targeting merchants who believe that offering gift options adds value to their brand and attracts customers during holidays and special events.
At a Glance
Fly: Bundles & Quantity Breaks
257 reviews
Wrapped: Gift Wrap & Messages
108 reviews
Detailed Overview
Fly: Bundles & Quantity Breaks
Maximize AOV with product bundles, combos, quantity breaks, volume discounts, upsells, FBT & BOGO
Key Features
- Boost cart value with a Fixed Bundle, BOGO or Frequently Bought Together blocks.
- Drive bulk sales with tiered Quantity Break and Volume Discount triggers.
- Incentivize larger carts with a Free Gift and automated bundle upsell tools.
- Build well integrated, beautiful native widgets with zero impact on store speed
- Breakdown of bundles for auto discounting, inventory sync, fulfilment, & return
Wrapped: Gift Wrap & Messages
Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Key Features
- Gift Blocks | Upsell gift options on product pages, carts, and at checkout
- Order Gift Options | Add gift wrap and gift messages to an entire order
- Product Gift Options | Add gift wrap and gift messages to individual products
- Elevated customer experience | A seamless way for shoppers to personalize gifts
- Fully customizable | Easily match gift option features to your brand and theme
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Fly: Bundles & Quantity Breaks5/5 Wrapped: Gift Wrap & Messages4.8/5 | ||
| Reviews | 257 | 108 |
Reviews Fly: Bundles & Quantity Breaks257 Wrapped: Gift Wrap & Messages108 | ||
| Core Functionality | Product Bundles & Quantity Discounts | Gift Wrap & Personalized Messages |
Core Functionality Fly: Bundles & Quantity BreaksProduct Bundles & Quantity Discounts Wrapped: Gift Wrap & MessagesGift Wrap & Personalized Messages | ||
| Target Merchant Type | Merchants focused on maximizing order size through product combinations and bulk discounts. | Merchants targeting the gifting market and aiming to enhance the customer experience with personalized gift options. |
Target Merchant Type Fly: Bundles & Quantity BreaksMerchants focused on maximizing order size through product combinations and bulk discounts. Wrapped: Gift Wrap & MessagesMerchants targeting the gifting market and aiming to enhance the customer experience with personalized gift options. | ||
| Upsell Strategy | Directly encourages buying more products (e.g., quantity breaks, bundle upsells). | Indirectly increases AOV by offering premium gift options at checkout. |
Upsell Strategy Fly: Bundles & Quantity BreaksDirectly encourages buying more products (e.g., quantity breaks, bundle upsells). Wrapped: Gift Wrap & MessagesIndirectly increases AOV by offering premium gift options at checkout. | ||
| Ease of Use (Inferred) | Claims 'Zero coding' and '24/7 support'. | Claims 'Fully customizable' to match brand theme. |
Ease of Use (Inferred) Fly: Bundles & Quantity BreaksClaims 'Zero coding' and '24/7 support'. Wrapped: Gift Wrap & MessagesClaims 'Fully customizable' to match brand theme. | ||
| Value Proposition | Plugs profit leaks by increasing order value through strategic product bundling and bulk discounts. | Boosts sales and customer satisfaction by offering a seamless and personalized gifting experience. |
Value Proposition Fly: Bundles & Quantity BreaksPlugs profit leaks by increasing order value through strategic product bundling and bulk discounts. Wrapped: Gift Wrap & MessagesBoosts sales and customer satisfaction by offering a seamless and personalized gifting experience. | ||
| Inventory Management | Offers breakdown of bundles for auto discounting, inventory sync, and fulfillment. | No mention of inventory management of gift options |
Inventory Management Fly: Bundles & Quantity BreaksOffers breakdown of bundles for auto discounting, inventory sync, and fulfillment. Wrapped: Gift Wrap & MessagesNo mention of inventory management of gift options | ||
Our Verdict
For merchants primarily focused on driving larger orders through volume discounts and product combinations, Fly: Bundles & Quantity Breaks is the clear choice. Its features are geared towards incentivizing customers to purchase more items in a single transaction. It also offers inventory support for bundle fulfillment. On the other hand, if the target audience frequently buys gifts or if the brand aesthetic is suited to offering a premium gifting experience, Wrapped: Gift Wrap & Messages is the superior option. It provides a specialized set of features designed to enhance the gifting process and caters to a specific customer need that Fly doesn't address.
Ultimately, the choice depends on the store's product catalog, customer demographics, and overall sales strategy. A store selling easily bundled items or products that benefit from volume discounts would greatly benefit from Fly, while a store selling items frequently purchased as gifts, or items that can be enhanced with premium gift wrapping, should choose Wrapped. It's also possible for a store to benefit from both apps if they offer distinct use cases.
Common Questions
Which app is better for increasing AOV?
Both increase AOV, but in different ways. Fly does so by encouraging bulk purchases, while Wrapped does so by offering premium gift options.
Does either app integrate with my current theme?
Both apps claim ease of integration. Fly states it builds 'well integrated, beautiful native widgets', and Wrapped claims to be 'Fully customizable' to match the brand and theme. User testing would be required to determine actual integration quality.
Which app is easier to set up?
Both apps advertise ease of use. Fly highlights 'Zero coding' and '24/7 support', suggesting a user-friendly interface with readily available assistance. Wrapped mentions 'Fully customizable', which implies some level of setup complexity but also flexibility to match the brand.
Which app is better for the holiday season?
Wrapped is explicitly designed for holidays and special occasions, offering features like gift wrapping and personalized messages that are particularly relevant during these times. Fly could still be useful for volume discounts during Black Friday/Cyber Monday, but it's less directly related to gifting.
Which app offers better customer support?
Fly advertises '24/7 support', which is a significant advantage. Wrapped doesn't explicitly mention its customer support offerings. However, the higher average rating of Fly might imply superior customer satisfaction, potentially tied to better support.
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