Folio: Wishlist vs Wishlist by Squarefor Shopify (2026)
Folio: Wishlist and Wishlist by Square are both Shopify apps designed to enhance the shopping experience by allowing customers to save favorite products. However, they differ significantly in their current standing and feature set. Folio: Wishlist, despite its promise of unlimited wishlist items, customizable buttons, and analytics, suffers from a complete lack of reviews and a zero rating, which raises serious concerns about its reliability and functionality. It positions itself as a tool for detailed analytics and email marketing integration based on wishlist data. Wishlist by Square, on the other hand, enjoys a perfect 5-star rating based on 11 reviews, indicating a positive user experience. It focuses on ease of use and seamless integration, boasting features like a one-click wishlist button, automatic tracking without customer accounts, and flexible design settings compatible with 15 languages. While both apps offer wishlist functionality, Wishlist by Square's established positive reputation and focus on simplicity present a more compelling option for merchants seeking a reliable solution.
At a Glance
Folio: Wishlist
0 reviews
Wishlist by Square
11 reviews
Detailed Overview
Folio: Wishlist
Folio Wishlist save all the choices your customers made nevertheless they purchased them or not.
Key Features
- Add unlimited items in your wishlist
- Customizable buttons to match the look & feel
- Ability to share wishlist
- Dashboard analytics of customers wishlist
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Folio: Wishlist0/5 Wishlist by Square5/5 | ||
| Reviews | 0 | 11 |
Reviews Folio: Wishlist0 Wishlist by Square11 | ||
| Ease of Use | Unknown | High (Works out of the box) |
Ease of Use Folio: WishlistUnknown Wishlist by SquareHigh (Works out of the box) | ||
| Customer Account Requirement | Likely (implicit in dashboard analytics) | No (tracks automatically) |
Customer Account Requirement Folio: WishlistLikely (implicit in dashboard analytics) Wishlist by SquareNo (tracks automatically) | ||
| Customization | Customizable Buttons | Text, colors, icons, placement |
Customization Folio: WishlistCustomizable Buttons Wishlist by SquareText, colors, icons, placement | ||
| Analytics Focus | Detailed (Dashboard Analytics) | Saved products, Wishlist value, shopper interest |
Analytics Focus Folio: WishlistDetailed (Dashboard Analytics) Wishlist by SquareSaved products, Wishlist value, shopper interest | ||
| Value Proposition | Email marketing integration based on wishlist analytics | Boost sales by letting shoppers save favorites |
Value Proposition Folio: WishlistEmail marketing integration based on wishlist analytics Wishlist by SquareBoost sales by letting shoppers save favorites | ||
| Price | Unknown | Unknown |
Price Folio: WishlistUnknown Wishlist by SquareUnknown | ||
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Our Verdict
Currently, Wishlist by Square is the clear choice for most Shopify merchants due to its established positive reputation, ease of use, and feature set. Its focus on simplicity and automatic tracking makes it accessible to a wide range of stores. Folio: Wishlist, while potentially offering more detailed analytics, carries significant risk due to the lack of reviews and unknown reliability.
If Folio: Wishlist gains positive reviews and demonstrates robust functionality, it might become a viable option for merchants specifically seeking in-depth wishlist analytics and email marketing integration. However, until then, Wishlist by Square provides a safer and more reliable solution.
Common Questions
Which app requires customers to create an account to use the wishlist?
Wishlist by Square explicitly states that it works without customer accounts, saving and tracking products automatically. Folio: Wishlist does not explicitly state this, but the mention of a dashboard providing analytics suggests that it may require customer accounts to track individual wishlist activity.
Which app offers more customization options for the wishlist button?
Both apps offer customization. Folio: Wishlist highlights customizable buttons to match the store's look and feel. Wishlist by Square allows customization of text, colors, icons, and placement of the wishlist button.
Which app provides analytics?
Both apps offer analytics. Folio: Wishlist offers a dashboard with analytics of customer wishlists. Wishlist by Square tracks saved products, wishlist value, and shopper interest.
Which app is easier to set up and use?
Based on the descriptions, Wishlist by Square appears to be easier to set up and use. It's advertised as working "out of the box" and requiring no customer accounts.
Which app has a better reputation in the Shopify App Store?
Wishlist by Square has a significantly better reputation, with a 5-star rating based on 11 reviews. Folio: Wishlist has a 0-star rating and no reviews, making it difficult to assess its reliability and performance.
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