FormCRM AI Custom Form Builder vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
FormCRM AI Custom Form Builder and Trustoo Pop ups, Email Popups both aim to enhance a Shopify merchant's capabilities, but they cater to distinct needs. FormCRM focuses primarily on advanced, highly customizable form creation using AI. Its strength lies in its ability to build diverse forms, from simple contact forms to complex multi-step forms with features like file uploads, multilingual support, and conditional logic. It integrates with other apps like Mailchimp, Klaviyo and HubSpot, giving the user a broad set of options. Therefore, it appeals to merchants needing robust data collection and custom form solutions. On the other hand, Trustoo (SendWILL) takes a more holistic approach to e-commerce growth by providing tools for email list building, campaign creation, and sales automation, offering popups, email campaigns, and automated flows all in one platform. While both apps share the 'Notifications' category on Shopify, their core functionalities diverge significantly. Trustoo is geared towards boosting sales and marketing efforts through email marketing and conversion optimization, providing features such as exit-intent popups and automated email sequences, along with the integration of tools like Klaviyo. The app's value proposition lies in its comprehensive suite of tools for customer engagement and sales automation, targeting merchants looking for an all-in-one solution for email marketing and customer acquisition. The review counts show a stark difference in popularity, hinting at Trustoo's more established presence and potentially broader appeal.
At a Glance
FormCRM AI Custom Form Builder
7 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
FormCRM AI Custom Form Builder
Build any custom form with AI form builder, from a contact form to fully custom forms, in seconds
Key Features
- Build customer registration form, contact form, wholesale form & any custom form
- Create forms using a easy drag-and-drop interface with image/file uploads option
- Craft multistep forms with multilingual support and conditional logic
- Enable auto-response, admin notifications, submission limit and domain blocking
- Integrate with Shopify customers, Mailchimp, Klaviyo, HubSpot, Slack, Zoho etc.
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating FormCRM AI Custom Form Builder5/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 7 | 7110 |
Reviews FormCRM AI Custom Form Builder7 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | Custom Form Builder | Email Marketing & Automation |
Primary Function FormCRM AI Custom Form BuilderCustom Form Builder Trustoo Pop ups, Email PopupsEmail Marketing & Automation | ||
| Key Features | AI form builder, multi-step forms, file uploads, conditional logic, integrations | Popups, email campaigns, automation, drag-and-drop editor |
Key Features FormCRM AI Custom Form BuilderAI form builder, multi-step forms, file uploads, conditional logic, integrations Trustoo Pop ups, Email PopupsPopups, email campaigns, automation, drag-and-drop editor | ||
| Target Merchant | Merchants needing highly customized forms for various purposes (e.g., wholesale, registration) | Merchants focused on growing their email list, automating marketing, and increasing sales. |
Target Merchant FormCRM AI Custom Form BuilderMerchants needing highly customized forms for various purposes (e.g., wholesale, registration) Trustoo Pop ups, Email PopupsMerchants focused on growing their email list, automating marketing, and increasing sales. | ||
| Ease of Use | Easy drag-and-drop interface | Easy setup, no coding |
Ease of Use FormCRM AI Custom Form BuilderEasy drag-and-drop interface Trustoo Pop ups, Email PopupsEasy setup, no coding | ||
| Value Proposition | Build any type of form quickly and easily with AI and advanced features. | Grow your e-commerce business with an all-in-one email marketing and automation platform. |
Value Proposition FormCRM AI Custom Form BuilderBuild any type of form quickly and easily with AI and advanced features. Trustoo Pop ups, Email PopupsGrow your e-commerce business with an all-in-one email marketing and automation platform. | ||
| Customer Account Creation | Yes | Subscribers sync to Shopify automatically. |
Customer Account Creation FormCRM AI Custom Form BuilderYes Trustoo Pop ups, Email PopupsSubscribers sync to Shopify automatically. | ||
Our Verdict
For merchants prioritizing extensive form customization and data collection, FormCRM AI Custom Form Builder is the better option, especially if they require features like file uploads, multilingual support, and conditional logic within their forms. Its integrations can also provide a solid flow into their wider customer management system. However, for those primarily focused on building an email list, running marketing campaigns, and automating sales processes, Trustoo Pop ups, Email Popups offers a more comprehensive and user-friendly solution. The sheer volume of positive reviews suggests a more established and widely adopted platform, making it a safer bet for merchants seeking a robust email marketing solution that integrates seamlessly with their store.
If a merchant's needs encompass both detailed form creation and email marketing, they could consider using both apps. However, starting with Trustoo might be advantageous for many due to its broader functionality and proven track record. FormCRM can be added later to address specific, highly customized form requirements.
Common Questions
Which app is better for creating a complex, multi-step order form with conditional logic?
FormCRM AI Custom Form Builder is the better choice for creating a complex, multi-step order form due to its built-in features for multi-step forms, conditional logic, and drag-and-drop interface.
Which app is better for growing my email list with popups and automated campaigns?
Trustoo Pop ups, Email Popups (SendWILL) is the better option for growing your email list with popups, email campaigns, and automated flows.
Do both apps integrate with my email marketing platform?
Both apps integrate with popular email marketing platforms. FormCRM integrates with Mailchimp, Klaviyo, HubSpot, and Zoho. Trustoo works with Klaviyo, Mailchimp and others.
Which app is easier to set up and use for a beginner?
Trustoo (SendWILL) appears to be easier for beginners, emphasizing 'Easy setup, no coding'. FormCRM requires more effort to build custom forms, despite the drag-and-drop interface.
Which app offers better customer support?
Trustoo explicitly mentions '24/7 support via chat or email', which suggests a more robust customer support system compared to FormCRM, where support details are not provided in the app's description.
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