Frequently Bought Together FT vs Loop Subscriptions Appfor Shopify (2026)
Frequently Bought Together FT and Loop Subscriptions App, while sharing the 'Product bundles' category, cater to vastly different needs. Frequently Bought Together FT focuses on increasing average order value (AOV) through simple product recommendations presented to customers. It targets merchants looking for an easy way to suggest related products at the point of purchase, leveraging the 'frequently bought together' concept. Loop Subscriptions App, in contrast, is a comprehensive subscription management platform designed to build long-term customer loyalty and recurring revenue. The Loop Subscriptions App is geared towards businesses aiming to establish or optimize a subscription-based model. It offers a wide range of features, including automated workflows, customizable subscription bundles (including Build-a-Box options), sophisticated cancellation flows, and a gamified customer portal. It is a complete solution aimed at maximizing subscriber lifetime value and streamlining subscription management. While both apps may involve bundling products, their core functionalities and target audiences are distinct. Loop is better suited for complex subscription models with high subscriber retention goals, while Frequently Bought Together FT is ideal for simple AOV boosts through product recommendations.
At a Glance
Frequently Bought Together FT
335 reviews
Loop Subscriptions App
503 reviews
Detailed Overview
Loop Subscriptions App
Boost Subscriber Growth with an All-in-One Subscription App for Smart Offers, Bundles & Cancel Flows
Key Features
- Automation & Workflows: Boost scale, save time & cut errors
- Subscription Bundles & Build-a-Box Options: Lift AOV & loyalty
- Cancellation Flows: Save at-risk subscribers & slash churn
- Customer Portal: Empower users to manage orders, swaps & skips
- Payment Recovery: Auto retries & dunning reclaim lost revenue
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Frequently Bought Together FT4.7/5 Loop Subscriptions App5/5 | ||
| Reviews | 335 | 503 |
Reviews Frequently Bought Together FT335 Loop Subscriptions App503 | ||
| Core Functionality | Frequently Bought Together Product Recommendations | Subscription Management Platform |
Core Functionality Frequently Bought Together FTFrequently Bought Together Product Recommendations Loop Subscriptions AppSubscription Management Platform | ||
| Target Merchant | Merchants Seeking Easy AOV Increase | Merchants Building Subscription Business |
Target Merchant Frequently Bought Together FTMerchants Seeking Easy AOV Increase Loop Subscriptions AppMerchants Building Subscription Business | ||
| Key Features | Product Suggestions | Automation, Bundles, Cancellation Flows, Customer Portal, Payment Recovery |
Key Features Frequently Bought Together FTProduct Suggestions Loop Subscriptions AppAutomation, Bundles, Cancellation Flows, Customer Portal, Payment Recovery | ||
| Complexity | Simple Setup & Use | More Complex, Requires Strategic Planning |
Complexity Frequently Bought Together FTSimple Setup & Use Loop Subscriptions AppMore Complex, Requires Strategic Planning | ||
| Value Proposition | Increase AOV through related product sales | Build recurring revenue through subscriptions and subscriber retention |
Value Proposition Frequently Bought Together FTIncrease AOV through related product sales Loop Subscriptions AppBuild recurring revenue through subscriptions and subscriber retention | ||
| Customer Retention Focus | Indirect (through better product discoverability) | Direct (through churn reduction tools and customer engagement) |
Customer Retention Focus Frequently Bought Together FTIndirect (through better product discoverability) Loop Subscriptions AppDirect (through churn reduction tools and customer engagement) | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants looking for a simple and straightforward way to increase average order value by suggesting related products, Frequently Bought Together FT is the ideal choice. It's easy to implement and requires minimal setup. However, for businesses committed to building a subscription-based revenue model, Loop Subscriptions App is the clear winner. Its robust feature set, focusing on customer retention, churn reduction, and automated subscription management, provides a comprehensive solution for long-term success. While Loop might be more complex to set up, its potential for generating consistent revenue and fostering customer loyalty makes it the superior option for the right business model.
Common Questions
Which app is easier to set up and use?
Frequently Bought Together FT is significantly easier to set up and use due to its simpler functionality. Loop Subscriptions App requires more planning and configuration to leverage its extensive feature set.
Which app is better for increasing long-term customer loyalty?
Loop Subscriptions App is explicitly designed for long-term customer loyalty through its subscription model, customer portal, and churn reduction features. Frequently Bought Together FT has less direct impact on loyalty.
Can both apps be used together?
Potentially, but with diminishing returns. Frequently Bought Together FT can complement Loop Subscriptions by suggesting add-on products to subscription orders. However, the overlap might confuse customers.
Which app is more expensive?
Without pricing information, it's impossible to determine which app is more expensive. However, Loop Subscriptions App, with its more advanced features, likely has a higher price point or tiered pricing based on subscriber count or feature usage.
Which app offers better reporting and analytics?
Loop Subscriptions App specifically mentions analytics for uncovering drop-off points and revenue drivers. While Frequently Bought Together FT likely offers basic sales data, Loop provides more in-depth insights into subscriber behavior.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store