Froonze VIP Loyalty & Wishlist vs SureBright Product Protectionfor Shopify (2026)
Froonze VIP Loyalty & Wishlist and SureBright Product Protection, while both listed under the 'Customer loyalty' category on Shopify, cater to fundamentally different aspects of customer retention and revenue generation. Froonze focuses on building long-term loyalty through traditional methods like points, VIP tiers, referrals, and wishlists, creating a comprehensive loyalty program integrated within the customer's account. The app positions itself as a direct alternative to other loyalty apps, emphasizing easy migration and customization. SureBright, in contrast, focuses on instilling immediate customer trust and generating revenue through product protection plans, offering extended warranties and shipping insurance at the point of sale. SureBright's primary strength lies in its ability to generate revenue share for the merchant while offloading risk and customer support related to product mishaps. It addresses the immediate concern of product protection rather than cultivating long-term engagement like Froonze. Froonze is geared towards merchants seeking to build a robust, customized loyalty program with multiple tiers and features, providing an enhanced customer experience through points, rewards, and personalized dashboards. SureBright is more suited for merchants prioritizing immediate revenue generation, customer trust, and risk mitigation by providing product protection solutions.
At a Glance
Froonze VIP Loyalty & Wishlist
213 reviews
SureBright Product Protection
38 reviews
Detailed Overview
Froonze VIP Loyalty & Wishlist
Boost sales with Loyalty, Product Wishlist & Enhanced Customer Dashboard. Setup in minutes.
Key Features
- Loyalty points, VIP tiers, refferals, store credit as cashback
- Loyalty rewards with loyalty POS integration
- Loyality integration with Native Shopify Store Credit & New Customer Accounts
- Wishlist on all pages. Email alerts for low-stock, restock and price drops
- More functionality: Custom Forms, Enhanced Customer Dashboard (paid separately)
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Froonze VIP Loyalty & Wishlist5/5 SureBright Product Protection5/5 | ||
| Reviews | 213 | 38 |
Reviews Froonze VIP Loyalty & Wishlist213 SureBright Product Protection38 | ||
| Primary Function | Loyalty Program & Wishlist | Product Protection (Warranty & Insurance) |
Primary Function Froonze VIP Loyalty & WishlistLoyalty Program & Wishlist SureBright Product ProtectionProduct Protection (Warranty & Insurance) | ||
| Revenue Model | Subscription based on monthly orders | Revenue Share on Product Protection Plans |
Revenue Model Froonze VIP Loyalty & WishlistSubscription based on monthly orders SureBright Product ProtectionRevenue Share on Product Protection Plans | ||
| Customer Benefit | Loyalty points, rewards, VIP status, Wishlist | Protection against product damage and loss |
Customer Benefit Froonze VIP Loyalty & WishlistLoyalty points, rewards, VIP status, Wishlist SureBright Product ProtectionProtection against product damage and loss | ||
| Implementation Effort | Setup in minutes, migration from other apps | Easy setup, no time commitment |
Implementation Effort Froonze VIP Loyalty & WishlistSetup in minutes, migration from other apps SureBright Product ProtectionEasy setup, no time commitment | ||
| Target Merchant | Businesses seeking to build long-term customer loyalty and engagement | Businesses looking to increase revenue and customer trust through product protection offerings |
Target Merchant Froonze VIP Loyalty & WishlistBusinesses seeking to build long-term customer loyalty and engagement SureBright Product ProtectionBusinesses looking to increase revenue and customer trust through product protection offerings | ||
| Key Differentiator | Comprehensive loyalty program with wishlist and customizable customer dashboard. | Revenue generation through warranty and shipping insurance with full support management. |
Key Differentiator Froonze VIP Loyalty & WishlistComprehensive loyalty program with wishlist and customizable customer dashboard. SureBright Product ProtectionRevenue generation through warranty and shipping insurance with full support management. | ||
Our Verdict
Choosing between Froonze and SureBright depends heavily on the merchant's priorities. For businesses focused on cultivating long-term customer relationships and building brand loyalty through rewards and personalized experiences, Froonze VIP Loyalty & Wishlist is the better choice. It offers a comprehensive suite of loyalty features and emphasizes customization, making it suitable for established brands looking to deepen customer engagement.
However, if the primary goal is to increase revenue immediately and provide customers with peace of mind regarding product protection, SureBright Product Protection is the more suitable option. Its revenue-sharing model and comprehensive product protection plans make it an attractive choice for businesses prioritizing immediate financial gains and risk mitigation. Smaller stores and stores that sell fragile items may see more initial value from SureBright.
Common Questions
Does Froonze or SureBright provide a direct boost to sales?
Froonze aims to increase sales indirectly through loyalty programs encouraging repeat purchases. SureBright directly increases sales by offering protection plans during the checkout process.
Which app requires more ongoing management?
Froonze likely requires more ongoing management of loyalty tiers, rewards, and customer communication. SureBright handles the claims and support aspects of product protection, minimizing the merchant's involvement.
Can both apps be used together?
Yes, they can coexist. Froonze handles loyalty and engagement, while SureBright addresses product protection. They target different aspects of the customer experience.
Which app is easier to integrate with my existing marketing campaigns?
Froonze, with its features like referral programs and customizable email notifications, likely integrates more seamlessly with traditional marketing campaigns aimed at customer acquisition and retention. SureBright is more focused on the point-of-sale transaction.
What type of support is offered by each app?
Froonze highlights easy migration and customizable email templates, suggesting support focused on setup and customization. SureBright emphasizes 24x7 support and online claim filing, indicating a strong focus on handling product protection claims.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store