Froonze VIP Loyalty & Wishlist vs Swish (formerly Wishlist King)for Shopify (2026)
Both Froonze VIP Loyalty & Wishlist and Swish (formerly Wishlist King) are highly-rated Shopify apps that cater to the customer loyalty and wishlist needs of merchants in 2026. Froonze positions itself as a comprehensive loyalty and wishlist solution unified within the customer account, emphasizing ease of setup and integration with existing platforms. It aims to enhance customer accounts and foster loyalty through points, VIP tiers, referrals, and store credit, targeting merchants seeking a flexible, feature-rich loyalty program alongside wishlist functionality. Swish, on the other hand, focuses primarily on providing a customizable and feature-rich wishlist experience, prioritizing customer engagement and conversion through personalized notifications and advanced analytics. It highlights its free setup and customization service and out-of-the-box integrations with marketing platforms like Klaviyo, GA4, and Meta. While both apps share common ground in wishlist functionality, Froonze extends its value proposition significantly into customer loyalty and enhanced account management. Swish maintains a sharper focus on wishlist-driven sales and user engagement through personalized experiences. This difference in emphasis suggests that Froonze is aimed at merchants who desire a complete loyalty and wishlist solution, whereas Swish caters to brands seeking advanced customization and engagement features for their wishlist platform.
At a Glance
Froonze VIP Loyalty & Wishlist
213 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Froonze VIP Loyalty & Wishlist
Boost sales with Loyalty, Product Wishlist & Enhanced Customer Dashboard. Setup in minutes.
Key Features
- Loyalty points, VIP tiers, refferals, store credit as cashback
- Loyalty rewards with loyalty POS integration
- Loyality integration with Native Shopify Store Credit & New Customer Accounts
- Wishlist on all pages. Email alerts for low-stock, restock and price drops
- More functionality: Custom Forms, Enhanced Customer Dashboard (paid separately)
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Froonze VIP Loyalty & Wishlist5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 213 | 273 |
Reviews Froonze VIP Loyalty & Wishlist213 Swish (formerly Wishlist King)273 | ||
| Primary Focus | Loyalty Program & Wishlist | Wishlist |
Primary Focus Froonze VIP Loyalty & WishlistLoyalty Program & Wishlist Swish (formerly Wishlist King)Wishlist | ||
| Key Loyalty Features | Points, VIP tiers, referrals, store credit | N/A |
Key Loyalty Features Froonze VIP Loyalty & WishlistPoints, VIP tiers, referrals, store credit Swish (formerly Wishlist King)N/A | ||
| Integrations | Native Shopify Store Credit, POS Integration | Klaviyo, GA4, Meta |
Integrations Froonze VIP Loyalty & WishlistNative Shopify Store Credit, POS Integration Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Customization & Setup | Easy translation & customization | Free setup & customization service |
Customization & Setup Froonze VIP Loyalty & WishlistEasy translation & customization Swish (formerly Wishlist King)Free setup & customization service | ||
| Target Merchant | Seeking a comprehensive loyalty & wishlist program with flexible pricing | Seeking a customizable & engaging wishlist experience |
Target Merchant Froonze VIP Loyalty & WishlistSeeking a comprehensive loyalty & wishlist program with flexible pricing Swish (formerly Wishlist King)Seeking a customizable & engaging wishlist experience | ||
| Customer Account Enhancement | Enhanced Customer Dashboard (paid separately), Custom Forms | N/A |
Customer Account Enhancement Froonze VIP Loyalty & WishlistEnhanced Customer Dashboard (paid separately), Custom Forms Swish (formerly Wishlist King)N/A | ||
| Pricing Structure | Based on monthly orders and big features (e.g. VIP program) | Not specified, implied tier-based with free setup/customization |
Pricing Structure Froonze VIP Loyalty & WishlistBased on monthly orders and big features (e.g. VIP program) Swish (formerly Wishlist King)Not specified, implied tier-based with free setup/customization | ||
| Analytics | Not explicitly mentioned | Advanced analytics and wishlist curation |
Analytics Froonze VIP Loyalty & WishlistNot explicitly mentioned Swish (formerly Wishlist King)Advanced analytics and wishlist curation | ||
Our Verdict
For merchants prioritizing a robust and comprehensive loyalty program intertwined with wishlist functionality, Froonze VIP Loyalty & Wishlist is the stronger choice. Its integrated features, like loyalty points, VIP tiers, and native Shopify store credit integration, offer a multifaceted approach to customer retention. The modular pricing might appeal to those with budget constraints or whose main requirement is loyalty, but who value the wishlist feature.
Conversely, if the primary focus is on enhancing the wishlist experience and driving sales through highly personalized and automated wishlist notifications, Swish (formerly Wishlist King) is the preferred option. Its emphasis on customization, advanced analytics, and integrations with major marketing platforms makes it ideal for brands seeking to optimize their wishlist strategy and gain deeper insights into customer behavior. The free setup is an added bonus. Therefore, brands that do not have existing loyalty programs should consider Swish, focusing on wishlist engagement first.
Common Questions
Does Froonze offer integrations with marketing platforms like Klaviyo, like Swish does?
The app description for Froonze does not explicitly mention Klaviyo integration. It primarily highlights integrations with Native Shopify Store Credit and POS systems.
Which app is easier to migrate from existing loyalty programs?
Froonze directly states that it offers easy migration from several other apps, including Smile, Bon, Joy, Rivo, Loyalty Lion, and Appstle, suggesting a streamlined process.
Which app is better for capturing detailed customer information?
Froonze offers optional custom forms and an enhanced customer dashboard that may be useful for capturing customer information. Swish, whilst potentially capturing wishlist analytics, has nothing to match this feature set.
Which app offers better control over the look and feel of the widgets?
Both apps emphasize customization. Swish specifically offers a free setup and customization service and says it integrates with all themes, while Froonze states that its widgets are easily translatable. Ultimately, ease of use and quality of customization would need to be assessed via a trial.
Which app is better for a merchant who is just starting out with customer loyalty?
Swish may be easier to start with because of its focus on wishlist as the first step in building customer relationships, and it has free setup and customization. Froonze offers a broader range of loyalty features that might be overwhelming for a novice.
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