Fulfil vs MESA: Workflow Automationfor Shopify (2026)
Fulfil and MESA: Workflow Automation cater to different needs within the Shopify ecosystem. Fulfil positions itself as a comprehensive, cloud-based ERP solution specifically designed for eCommerce and wholesale merchants at scale, especially those dealing with B2B operations. It aims to centralize and streamline various business processes, including order management, inventory, warehouse, and manufacturing. MESA, on the other hand, is an AI-powered workflow automation tool that focuses on connecting various apps and services to automate tasks across different aspects of a Shopify store, such as orders, customers, and inventory. The key difference lies in their scope. Fulfil is a full-fledged ERP offering an all-in-one solution. MESA provides a platform for creating automated workflows to connect different systems and automate tasks, making it more flexible and adaptable to various integrations and third-party apps. MESA's key strength is its ease of use with a no-code interface and the AI assistant, while Fulfil's strength is its robust feature set tailored to larger, more complex businesses with manufacturing and wholesale needs. While both apps touch on Inventory and ERP capabilities, Fulfil is a dedicated ERP whereas MESA is a workflow automation tool that can integrate with ERP and other inventory management systems. The choice between the two depends heavily on the complexity of your operations and the level of control and customization you need.
At a Glance
Fulfil
35 reviews
MESA: Workflow Automation
144 reviews
Detailed Overview
Fulfil
Fulfil is a cloud ERP specifically designed for eCommerce and wholesale merchants at scale.
Key Features
- Centralize multi-channel order management across DTC, B2B and POS.
- Streamline warehouse operations with a powerful WMS and inventory management.
- Automate purchasing and procurement.
- Manage complex manufacturing workflows with BOMs, routings, work orders, & more.
- Native reporting and business intelligence, plus a 100% open API and MCP server.
MESA: Workflow Automation
AI workflow automation for orders, customers, inventory, email, and much more — no coding required.
Key Features
- Automate tasks across all of your favorite apps and e-commerce integrations
- Access thousands of AI actions available through MCP
- Built-in tools for email, AI, SMS, email, forms, FTP, approvals, and much more
- Hundreds of pre-built automation templates for Shopify and Shopify Plus stores
- An AI assistant that handles tasks, works with your apps, and learns over time
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Fulfil5/5 MESA: Workflow Automation4.8/5 | ||
| Reviews | 35 | 144 |
Reviews Fulfil35 MESA: Workflow Automation144 | ||
| Focus | Comprehensive ERP | Workflow Automation Platform |
Focus FulfilComprehensive ERP MESA: Workflow AutomationWorkflow Automation Platform | ||
| Target Merchant | eCommerce & Wholesale at scale (B2B Compatible) | Shopify and Shopify Plus stores of varying sizes |
Target Merchant FulfileCommerce & Wholesale at scale (B2B Compatible) MESA: Workflow AutomationShopify and Shopify Plus stores of varying sizes | ||
| Ease of Use | ERP Implementation and Training | No-code, drag-and-drop interface with AI Assistant |
Ease of Use FulfilERP Implementation and Training MESA: Workflow AutomationNo-code, drag-and-drop interface with AI Assistant | ||
| Inventory Management | Integrated, part of ERP | Via integrations with other apps |
Inventory Management FulfilIntegrated, part of ERP MESA: Workflow AutomationVia integrations with other apps | ||
| Manufacturing Management | Yes, includes BOMs, routings, work orders | No, requires integration with other apps |
Manufacturing Management FulfilYes, includes BOMs, routings, work orders MESA: Workflow AutomationNo, requires integration with other apps | ||
| Key Value Proposition | Centralized control and streamlined operations | Flexibility, automation, and custom integrations |
Key Value Proposition FulfilCentralized control and streamlined operations MESA: Workflow AutomationFlexibility, automation, and custom integrations | ||
Our Verdict
For large eCommerce and wholesale businesses that require a complete ERP system with robust inventory, warehouse, and manufacturing management capabilities, Fulfil is the better choice. Its focus on B2B compatibility and centralized control makes it suitable for complex operations. However, for smaller to medium-sized businesses looking to automate workflows, integrate various apps and services, and improve efficiency without a full-blown ERP implementation, MESA: Workflow Automation is the more practical option. MESA's ease of use and AI-powered features make it accessible to businesses of all technical skill levels. If you need end-to-end control, Fulfil wins. If you need flexibility and automation, MESA wins.
Common Questions
Can MESA replace Fulfil's ERP capabilities?
No, MESA automates processes between different applications including ERPs, but doesn't provide the full suite of features provided by a dedicated ERP like Fulfil. MESA will need to integrate with an ERP.
Is Fulfil difficult to implement and use?
As a comprehensive ERP, Fulfil will likely require a more involved implementation process and staff training compared to MESA. However, it offers deep functionality tailored to large businesses.
What kind of integrations does MESA offer?
MESA boasts hundreds of app and service integrations, including ERP, CRM, and various APIs. Its open architecture allows for custom integrations as well, allowing for complex integrations not possible with Fulfil.
Is Fulfil suitable for small businesses?
While Fulfil can technically be used by small businesses, it is primarily designed for larger eCommerce and wholesale operations with more complex needs. Its feature set and pricing might be overkill for smaller businesses. MESA is more easily scaled.
How does MESA use AI?
MESA uses AI for tasks like task automation, app integration, and learning from user behavior over time. The AI assistant is able to handle tasks and work across apps.
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