Furrl Onboard vs Mulwi | 200+ Shopping Feedsfor Shopify (2026)
Furrl Onboard and Mulwi | 200+ Shopping Feeds both aim to help Shopify merchants expand their reach by selling online through marketplaces. However, their approaches differ significantly. Furrl Onboard focuses on connecting merchants with the Furrl platform, emphasizing a curated, story-led experience for "new age D2C brands" and offers a hassle-free, no-inventory-needed selling experience. It boasts one-click API integration and simplified onboarding, catering to merchants seeking a streamlined entry into the Furrl marketplace. Mulwi, on the other hand, is a broader solution, offering integration with over 200 shopping feeds. This suggests a wider net cast in terms of potential marketplaces and a focus on optimizing product visibility across various platforms. While Furrl Onboard highlights ease of use for its specific platform, Mulwi's strength likely lies in its comprehensive coverage and ability to drive traffic from a multitude of sources. Choosing between the two depends on the merchant's goals: a curated audience on Furrl or broad exposure across numerous marketplaces.
At a Glance
Furrl Onboard
8 reviews
Mulwi | 200+ Shopping Feeds
436 reviews
Detailed Overview
Furrl Onboard
Furrl is a platform designed to help users discover and explore new-age, unique brands.
Key Features
- One Click API Integration.
- Single click download option for packaging slip and invoice.
- Quick and simple onboarding.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Furrl Onboard5/5 Mulwi | 200+ Shopping Feeds5/5 | ||
| Reviews | 8 | 436 |
Reviews Furrl Onboard8 Mulwi | 200+ Shopping Feeds436 | ||
| Marketplaces | Furrl Marketplace | 200+ Shopping Feeds |
Marketplaces Furrl OnboardFurrl Marketplace Mulwi | 200+ Shopping Feeds200+ Shopping Feeds | ||
| Target Merchant | New age D2C brands | Broad, any product category |
Target Merchant Furrl OnboardNew age D2C brands Mulwi | 200+ Shopping FeedsBroad, any product category | ||
| Key Benefit | Brand-first, story-led selling experience; no inventory needed | Wide reach across many marketplaces |
Key Benefit Furrl OnboardBrand-first, story-led selling experience; no inventory needed Mulwi | 200+ Shopping FeedsWide reach across many marketplaces | ||
| Ease of Use | Quick and simple onboarding | Not explicitly stated, implied complexity due to large number of integrations |
Ease of Use Furrl OnboardQuick and simple onboarding Mulwi | 200+ Shopping FeedsNot explicitly stated, implied complexity due to large number of integrations | ||
| Value Proposition | Access to Furrl's specific audience and brand focus | Increased product visibility and sales through diverse channels |
Value Proposition Furrl OnboardAccess to Furrl's specific audience and brand focus Mulwi | 200+ Shopping FeedsIncreased product visibility and sales through diverse channels | ||
| Integration | One Click API | Multiple shopping feed integrations |
Integration Furrl OnboardOne Click API Mulwi | 200+ Shopping FeedsMultiple shopping feed integrations | ||
Our Verdict
For merchants specializing in unique, new-age D2C brands and wanting to leverage the Furrl marketplace's curated audience and story-led approach, Furrl Onboard is the clear choice, especially with its promise of quick onboarding and inventory management advantages. However, merchants seeking broad exposure across a wide range of marketplaces to maximize product visibility and sales, regardless of brand specificity, Mulwi | 200+ Shopping Feeds is the better option. The significantly higher number of reviews for Mulwi also suggests it's a more established and widely used solution.
Common Questions
Which app is easier to set up?
Furrl Onboard explicitly mentions "Quick and simple onboarding" and "Fast 30 min onboarding", suggesting a simpler setup process compared to managing 200+ shopping feeds with Mulwi.
Which app is better for new businesses?
It depends. If the new business aligns with Furrl's new age D2C brand focus and wants a curated experience, Furrl Onboard is better. If the goal is rapid exposure across numerous platforms, Mulwi might be preferable, although the setup could be more complex.
Does either app handle inventory management?
Furrl Onboard mentions 'no inventory needed', which suggests an inventory solution related to the Furrl platform. Mulwi doesn't mention inventory, implying it relies on your Shopify store's existing inventory management.
Which app is more established?
Mulwi, with 436 reviews, appears to be more established compared to Furrl Onboard, which has only 8 reviews. More reviews typically indicate wider usage and a longer track record.
Which app offers a more targeted audience?
Furrl Onboard offers a more targeted audience, explicitly focusing on "new age D2C brands" within the Furrl marketplace. Mulwi focuses on broader reach across many different shopping feeds, which may lead to a less targeted audience.
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