G | translate Shop Translator vs Nova: Multi Currency Converterfor Shopify (2026)
G | translate Shop Translator and Nova: Multi Currency Converter both aim to help Shopify merchants expand internationally, but they tackle different aspects of globalization. G | translate focuses on translating store content into multiple languages, aiming to improve multilingual SEO and allow customers to find products in their native language. It offers automatic translations, a customizable language switcher, translation proxy technology, and even URL translation. Nova, on the other hand, centers on currency conversion. It offers location-based automatic currency conversion, allowing customers to view prices in their local currency while still processing payments in the store's base currency. The key difference lies in their core functionality. G | translate helps merchants reach a wider audience by making their store accessible in multiple languages, addressing the language barrier. Nova improves the shopping experience for international customers by displaying prices in their local currency, addressing currency concerns. While G | translate mentions professional translation services, Nova emphasizes ease of use with customization options, and 24/7 human support.
At a Glance
G | translate Shop Translator
686 reviews
Nova: Multi Currency Converter
610 reviews
Detailed Overview
G | translate Shop Translator
Translate your store quickly and easily. Add languages to increase sales by going global.
Key Features
- Unlimited automatic translations help to get instant results
- Customizable lightweight language switcher to match your store design
- Translation proxy technology which can translate most third party app content
- URL translation to boost your multilingual SEO
- Country specific top level domains for translated languages (example.es)
Nova: Multi Currency Converter
Location based automatic currency convertor built to help increase international sales
Key Features
- Automatic or manual currency switcher based on your customers location
- Easily customize settings and convert over 130+ different currencies
- Change the design & colors of the currency switcher to match your shops branding
- Trusted up-to-date exchange rates based on Shopify's conversion systems & API
- 24/7 live chat human support for when you have questions or need a hand
Feature Comparison
| Rating | 4.7/5 | 4.9/5 |
Rating G | translate Shop Translator4.7/5 Nova: Multi Currency Converter4.9/5 | ||
| Reviews | 686 | 610 |
Reviews G | translate Shop Translator686 Nova: Multi Currency Converter610 | ||
| Core Functionality | Language Translation | Currency Conversion |
Core Functionality G | translate Shop TranslatorLanguage Translation Nova: Multi Currency ConverterCurrency Conversion | ||
| SEO Focus | Multilingual SEO (URL Translation) | None Explicitly Mentioned |
SEO Focus G | translate Shop TranslatorMultilingual SEO (URL Translation) Nova: Multi Currency ConverterNone Explicitly Mentioned | ||
| Third-Party App Compatibility | Translation proxy technology | Trusted Exchange Rates via Shopify API |
Third-Party App Compatibility G | translate Shop TranslatorTranslation proxy technology Nova: Multi Currency ConverterTrusted Exchange Rates via Shopify API | ||
| Primary Benefit | Wider Reach Through Multiple Languages | Improved Customer Experience with Local Currency |
Primary Benefit G | translate Shop TranslatorWider Reach Through Multiple Languages Nova: Multi Currency ConverterImproved Customer Experience with Local Currency | ||
| Customer Support | Improves quality yourself or order professional translations | 24/7 live chat human support |
Customer Support G | translate Shop TranslatorImproves quality yourself or order professional translations Nova: Multi Currency Converter24/7 live chat human support | ||
| Ease of Use | In Context Translation Editor, Customisable language selector | Easily customize settings and convert over 130+ different currencies |
Ease of Use G | translate Shop TranslatorIn Context Translation Editor, Customisable language selector Nova: Multi Currency ConverterEasily customize settings and convert over 130+ different currencies | ||
| Target Merchant Type | Businesses wanting to increase sales with SEO-optimized multi-language support | Businesses focused on smoothing checkout for international customers and reducing cart abandonment. |
Target Merchant Type G | translate Shop TranslatorBusinesses wanting to increase sales with SEO-optimized multi-language support Nova: Multi Currency ConverterBusinesses focused on smoothing checkout for international customers and reducing cart abandonment. | ||
| Automatic Features | Unlimited automatic translations | Automatic or manual currency switcher based on your customers location |
Automatic Features G | translate Shop TranslatorUnlimited automatic translations Nova: Multi Currency ConverterAutomatic or manual currency switcher based on your customers location | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants primarily concerned with expanding their reach and improving SEO in international markets, G | translate Shop Translator is the stronger choice. The multilingual SEO features and translation proxy technology are key advantages. However, for merchants who already have an international customer base and want to improve the shopping experience by displaying prices in local currency, Nova: Multi Currency Converter is the better option. The 24/7 live chat support could be particularly useful for merchants new to international sales.
Common Questions
Which app is better for SEO?
G | translate is better for SEO due to its focus on multilingual SEO through URL translation and enabling product discovery in multiple languages.
Does either app offer professional translation services?
G | translate mentions the option to order professional translations, while Nova does not offer translation services.
Which app is easier to set up and use?
Both apps claim to be easy to use. However, Nova emphasizes its user-friendly customization settings and 24/7 human support, which may make it slightly easier for beginners to set up.
Which app is more comprehensive for a truly global experience?
Combining both apps offers the most comprehensive global experience: G | translate makes your content accessible, while Nova ensures prices are displayed in local currencies. If forced to choose, G | translate's translation capabilities cover more fundamental barriers.
Can these apps be used together?
Yes, both apps can be used together to provide both language translation and currency conversion, maximizing the customer experience for international shoppers.
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