Gather: Refer a Friend vs Recomailer Personalized Emailsfor Shopify (2026)
Gather: Refer a Friend and Recomailer Personalized Emails both aim to increase sales, but they do so through vastly different approaches and target different customer segments. Gather leverages existing customers as a referral channel to acquire new customers through personalized referral programs. Its focus is on automation, personalization, and deploying a customer-to-customer acquisition strategy with features like reward tiers and integrated email design. Recomailer, on the other hand, concentrates on re-engaging existing customers with personalized email marketing based on their past purchases, aiming to boost repeat sales and customer retention.
At a Glance
Gather: Refer a Friend
14 reviews
Recomailer Personalized Emails
21 reviews
Detailed Overview
Gather: Refer a Friend
Gather activates your customer to customer referral channel, with automation and personalisation.
Key Features
- Sales growth, newsletter growth or lead-gen with referrals.
- Invitations, including: email with contact search, social media and messaging.
- Deploy reward tiers / milestones. Provide One-sided or two-sided rewards.
- Enrol members in a post-purchase CTA sidebar and directly from Klaviyo.
- Design emails with a drag-and-drop editor. Design the embedded dashboard.
Recomailer Personalized Emails
Send personalized emails to your old customers. Add product suggestions based on previous purchases.
Key Features
- Easily set up recurring marketing emails from twice a week to once a month.
- The emails look awesome on any device and can be tweaked to convey your brand.
- Extended reporting shows the app's impact and helps you improve your store.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Gather: Refer a Friend5/5 Recomailer Personalized Emails5/5 | ||
| Reviews | 14 | 21 |
Reviews Gather: Refer a Friend14 Recomailer Personalized Emails21 | ||
| Primary Goal | New Customer Acquisition via Referrals | Existing Customer Retention and Repeat Sales |
Primary Goal Gather: Refer a FriendNew Customer Acquisition via Referrals Recomailer Personalized EmailsExisting Customer Retention and Repeat Sales | ||
| Marketing Channel | Referral Program (Customer-to-Customer) | Email Marketing (Personalized Product Recommendations) |
Marketing Channel Gather: Refer a FriendReferral Program (Customer-to-Customer) Recomailer Personalized EmailsEmail Marketing (Personalized Product Recommendations) | ||
| Customization | Drag-and-drop email/dashboard design, reward tiers | Email template customization |
Customization Gather: Refer a FriendDrag-and-drop email/dashboard design, reward tiers Recomailer Personalized EmailsEmail template customization | ||
| Key Features | Referral links, reward tiers, post-purchase CTA, Klaviyo integration | Automated personalized emails, recurring sends, performance reporting |
Key Features Gather: Refer a FriendReferral links, reward tiers, post-purchase CTA, Klaviyo integration Recomailer Personalized EmailsAutomated personalized emails, recurring sends, performance reporting | ||
| Target Merchant | Merchants looking to grow their customer base rapidly through word-of-mouth | Merchants focused on maximizing the value of their existing customer base with repeat purchases |
Target Merchant Gather: Refer a FriendMerchants looking to grow their customer base rapidly through word-of-mouth Recomailer Personalized EmailsMerchants focused on maximizing the value of their existing customer base with repeat purchases | ||
| Acquisition Method | Customer referrals | Personalized email suggestions |
Acquisition Method Gather: Refer a FriendCustomer referrals Recomailer Personalized EmailsPersonalized email suggestions | ||
Our Verdict
If a merchant is focused on rapid customer acquisition and building a brand advocacy program, Gather: Refer a Friend is the clear choice. Its referral-focused approach, combined with customizable reward tiers and email design, provides the tools needed to incentivize existing customers to spread the word. However, if the priority is to increase customer lifetime value and generate repeat sales from an already established customer base, Recomailer Personalized Emails is the better option. Its automated, personalized email campaigns, based on past purchases, efficiently drive re-engagement and increase sales without requiring significant manual effort.
Common Questions
Which app is easier to set up and use?
Both apps aim for ease of use, but Gather's focus on embedded dashboards suggests a more visual setup. Recomailer focuses on automated emails, simplifying the sending process after initial setup. Without user reviews mentioning the ease of use directly, it's hard to pick a definitive winner.
Which app provides more detailed reporting?
Recomailer explicitly mentions 'extensive reporting' that measures additional sales and provides insights into customer behavior. Gather doesn't detail the extent of its reporting capabilities.
Which app is better for a new Shopify store with limited customer data?
Gather: Refer a Friend might be more effective for a new store as it focuses on acquiring new customers. Recomailer relies on existing customer purchase history, making it less useful in the early stages.
Do both apps integrate with other marketing tools?
Gather: Refer a Friend specifically integrates with Klaviyo for email enrollment. Recomailer does not mention any specific integrations.
Which app is more focused on branding?
Both apps provide features to align with your brand. Gather allows you to design embedded dashboards and tailor email templates, while Recomailer offers customizable email templates to convey your brand.
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