Gather: Refer a Friend and Sosharely: Share for Discount both aim to increase sales through customer engagement, but they employ different strategies. Gather focuses on creating a structured referral program where existing customers invite new customers, offering rewards for successful referrals. It emphasizes automation, personalization, and tiered reward systems, and can be used for sales growth, lead generation, or newsletter growth. In contrast, Sosharely centers around immediate social media promotion in exchange for discounts. It's a simpler approach, incentivizing customers to share pre-designed content (images and captions) on their social media platforms after making a purchase to attract new customers quickly. Gather targets merchants looking for a comprehensive and customizable referral channel with longer-term engagement, while Sosharely appeals to merchants seeking rapid, post-purchase social media promotion. Both claim ease of use, but Gather includes a drag-and-drop editor for email and dashboard design, suggesting a potentially steeper learning curve compared to Sosharely's "quick installation & easy to use interface".
14 reviews
1 reviews
Gather activates your customer to customer referral channel, with automation and personalisation.
Offer customers discounts in exchange for promoting your store to all their social media followers
| Rating | 5/5 | 5/5 |
Rating Gather: Refer a Friend5/5 Sosharely: Share for Discount5/5 | ||
| Reviews | 14 | 1 |
Reviews Gather: Refer a Friend14 Sosharely: Share for Discount1 | ||
| Core Strategy | Structured Referral Program | Share for Discount |
Core Strategy Gather: Refer a FriendStructured Referral Program Sosharely: Share for DiscountShare for Discount | ||
| Reward System | Tiered/Single-Sided or Two-Sided | Instant Discounts |
Reward System Gather: Refer a FriendTiered/Single-Sided or Two-Sided Sosharely: Share for DiscountInstant Discounts | ||
| Promotion Method | Email, Social Media, Messaging | Social Media Sharing |
Promotion Method Gather: Refer a FriendEmail, Social Media, Messaging Sosharely: Share for DiscountSocial Media Sharing | ||
| Customization | Drag-and-drop editor for emails/dashboard | Upload images and captions |
Customization Gather: Refer a FriendDrag-and-drop editor for emails/dashboard Sosharely: Share for DiscountUpload images and captions | ||
| Target Audience | Merchants seeking comprehensive referral channel | Merchants seeking quick social media exposure |
Target Audience Gather: Refer a FriendMerchants seeking comprehensive referral channel Sosharely: Share for DiscountMerchants seeking quick social media exposure | ||
| Ease of Use | Potentially more complex | Quick installation & easy to use |
Ease of Use Gather: Refer a FriendPotentially more complex Sosharely: Share for DiscountQuick installation & easy to use | ||
| Value Proposition | High ROAS, low CPA acquisition channel | Larger audience reach, more new customers and more sales |
Value Proposition Gather: Refer a FriendHigh ROAS, low CPA acquisition channel Sosharely: Share for DiscountLarger audience reach, more new customers and more sales | ||
If you're looking to build a robust, automated referral program with tiered rewards and extensive customization options, and you're willing to invest time in setup and design, Gather: Refer a Friend is the better choice. Its focus on long-term customer relationships and diverse referral methods (email, social media, messaging) offers greater control and potential for sustainable growth. However, if you need a quick and easy way to leverage post-purchase excitement for immediate social media promotion, and you prioritize simplicity and rapid deployment, Sosharely: Share for Discount is the more suitable option. Its share-for-discount model is ideal for driving immediate traffic and sales, especially for visually appealing products.
Based on their descriptions, Sosharely appears to be easier to set up with its 'quick installation & easy to use interface,' while Gather's drag-and-drop editor might require more time.
Gather provides greater customization with a drag-and-drop editor for emails and the referral dashboard, along with options for tiered rewards and program types.
Gather, with its focus on referral programs and reward tiers, is better suited for building long-term customer relationships than Sosharely, which emphasizes immediate social media promotion.
Both apps leverage post-purchase engagement but in distinct ways. Gather uses a CTA sidebar to encourage referrals. Sosharely triggers immediate social media sharing in exchange for discounts following a purchase.
While both can contribute to lead generation, Gather explicitly mentions lead-gen as a use case, alongside sales growth and newsletter growth.
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