Gather: Refer a Friend vs Wishlist ‑ Wishifyfor Shopify (2026)
Gather: Refer a Friend and Wishlist - Wishify are both 5-star rated apps in the Customer Loyalty category on Shopify, but they address fundamentally different aspects of customer engagement and growth. Gather focuses on leveraging existing customers to acquire new ones through a referral program. It provides tools for automation, personalization, and customizable reward systems. Wishlist - Wishify, on the other hand, is designed to enhance the shopping experience by allowing customers to save their favorite items for later purchase, share wishlists with friends, and receive automated reminders, thereby increasing conversion rates. The primary difference lies in their core function: Gather is acquisition-focused, aiming to drive sales and leads via referrals, whereas Wishlist - Wishify is retention-focused, aiming to increase conversions and sales by making it easier for customers to remember and purchase desired items. Gather offers features like a drag-and-drop email editor and integration with Klaviyo, emphasizing personalized referral programs. Wishlist - Wishify boasts features such as social sharing of wishlists and automated email reminders, all geared towards driving sales from interested customers. They both aim at customer loyalty, but achieve this through different mechanics.
At a Glance
Gather: Refer a Friend
14 reviews
Wishlist ‑ Wishify
212 reviews
Detailed Overview
Gather: Refer a Friend
Gather activates your customer to customer referral channel, with automation and personalisation.
Key Features
- Sales growth, newsletter growth or lead-gen with referrals.
- Invitations, including: email with contact search, social media and messaging.
- Deploy reward tiers / milestones. Provide One-sided or two-sided rewards.
- Enrol members in a post-purchase CTA sidebar and directly from Klaviyo.
- Design emails with a drag-and-drop editor. Design the embedded dashboard.
Wishlist ‑ Wishify
Allow customers to save favorite products to their Wishlist and view them later anytime.
Key Features
- Unleash the power of Wishlist to increase sales and conversion.
- Easily share Wishlist with friends on Facebook, WhatsApp, Twitter, and more.
- Fully customize Wishlist button, icon, and email reminders
- Automated email reminders to recover lost sales
- Add-to-Cart from Wishlist for faster checkout
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Gather: Refer a Friend5/5 Wishlist ‑ Wishify5/5 | ||
| Reviews | 14 | 212 |
Reviews Gather: Refer a Friend14 Wishlist ‑ Wishify212 | ||
| Core Function | Referral Program | Wishlist Management |
Core Function Gather: Refer a FriendReferral Program Wishlist ‑ WishifyWishlist Management | ||
| Target Merchant | Merchants seeking customer acquisition | Merchants aiming to increase conversion rates and average order value |
Target Merchant Gather: Refer a FriendMerchants seeking customer acquisition Wishlist ‑ WishifyMerchants aiming to increase conversion rates and average order value | ||
| Key Feature 1 | Drag-and-drop email editor | Social sharing of wishlists |
Key Feature 1 Gather: Refer a FriendDrag-and-drop email editor Wishlist ‑ WishifySocial sharing of wishlists | ||
| Key Feature 2 | Tiered reward systems | Automated email reminders |
Key Feature 2 Gather: Refer a FriendTiered reward systems Wishlist ‑ WishifyAutomated email reminders | ||
| Value Proposition | High ROAS, low CPA acquisition channel | Increased sales and conversion rates |
Value Proposition Gather: Refer a FriendHigh ROAS, low CPA acquisition channel Wishlist ‑ WishifyIncreased sales and conversion rates | ||
| Integration | Klaviyo | Social media platforms (Facebook, WhatsApp, Twitter) |
Integration Gather: Refer a FriendKlaviyo Wishlist ‑ WishifySocial media platforms (Facebook, WhatsApp, Twitter) | ||
Our Verdict
For merchants primarily focused on expanding their customer base and driving new sales through referrals, Gather: Refer a Friend is the better choice. Its focus on personalized, automated referral programs and integrations makes it a powerful tool for acquisition. However, merchants looking to improve conversion rates and increase sales by making it easier for customers to save and purchase desired items will find Wishlist - Wishify more suitable. The social sharing capabilities and automated email reminders are key drivers for converting potential customers.
Given the significantly larger number of reviews for Wishlist - Wishify (212) compared to Gather: Refer a Friend (14) despite both having 5-star ratings, it suggests a broader user base and potentially more established presence within the Shopify ecosystem. This does not necessarily indicate superiority, but provides insight into which app is more widely adopted by Shopify merchants in general.
Common Questions
Which app is better for acquiring new customers?
Gather: Refer a Friend is specifically designed for customer acquisition through referral programs. Wishlist - Wishify primarily focuses on increasing conversion rates among existing or potential customers.
Does Gather: Refer a Friend integrate with email marketing tools?
Yes, Gather: Refer a Friend integrates with Klaviyo and includes a drag-and-drop email editor for designing referral program emails.
Can customers share their wishlist on social media with Wishlist - Wishify?
Yes, Wishlist - Wishify allows customers to easily share their wishlists on Facebook, WhatsApp, and Twitter.
Which app allows for more customization options?
Based on the descriptions, Gather: Refer a Friend allows for customization of email designs and embedded dashboards, while Wishlist - Wishify focuses on customizing the wishlist button and icon, so both offer customization within their core functionality.
What is the main benefit of using Wishlist - Wishify?
The main benefit is increased sales and conversion rates by allowing customers to easily save and revisit their favorite products, and by sending automated email reminders to encourage purchases.
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