Gatsby: Convert Your Followers vs Happy Birthday Emails by UWfor Shopify (2026)
Gatsby: Convert Your Followers and Happy Birthday Emails by UW cater to distinct but potentially overlapping marketing needs within the Shopify ecosystem. Gatsby focuses on leveraging Instagram engagement to build email and SMS lists, drive conversions through UGC, and manage ambassador programs. It's a comprehensive solution aimed at merchants active on Instagram who want to maximize their social media presence for lead generation and sales. Happy Birthday Emails, on the other hand, offers a targeted approach to customer loyalty through personalized birthday emails and discounts. It provides a simple, automated way to acknowledge and reward customers on their birthdays, fostering repeat purchases and building stronger customer relationships. It integrates directly with Shopify and can connect to existing email platforms.
At a Glance
Gatsby: Convert Your Followers
110 reviews
Happy Birthday Emails by UW
141 reviews
Detailed Overview
Gatsby: Convert Your Followers
Faster list growth is just the beginning. Convert Instagram followers into email and SMS subscribers
Key Features
- Faster List Growth: Acquire email & SMS subscribers directly from DMs
- Higher Engagement: Connect with customers across email & social channels
- Personalized Marketing: Trigger flows when customers post UGC, follow you & more
- Ambassador Management: Run fully automated ambassador programs
- Drive conversions: From social sharing to high converting UGC, increase sales
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Gatsby: Convert Your Followers5/5 Happy Birthday Emails by UW5/5 | ||
| Reviews | 110 | 141 |
Reviews Gatsby: Convert Your Followers110 Happy Birthday Emails by UW141 | ||
| Focus | Instagram-driven list growth & engagement | Birthday email marketing for loyalty |
Focus Gatsby: Convert Your FollowersInstagram-driven list growth & engagement Happy Birthday Emails by UWBirthday email marketing for loyalty | ||
| Key Feature | Automated Instagram giveaways and campaigns | Personalized birthday emails with discounts |
Key Feature Gatsby: Convert Your FollowersAutomated Instagram giveaways and campaigns Happy Birthday Emails by UWPersonalized birthday emails with discounts | ||
| Target Merchant | Merchants active on Instagram with a large following | All merchants looking to improve customer loyalty |
Target Merchant Gatsby: Convert Your FollowersMerchants active on Instagram with a large following Happy Birthday Emails by UWAll merchants looking to improve customer loyalty | ||
| Integrations | Klaviyo, Attentive, Smile, LoyaltyLion, Yotpo, Stamped | Email platform integration |
Integrations Gatsby: Convert Your FollowersKlaviyo, Attentive, Smile, LoyaltyLion, Yotpo, Stamped Happy Birthday Emails by UWEmail platform integration | ||
| Data Collection | Collects emails & phone numbers from Instagram DMs | Collects birth dates at checkout, POS, or landing pages |
Data Collection Gatsby: Convert Your FollowersCollects emails & phone numbers from Instagram DMs Happy Birthday Emails by UWCollects birth dates at checkout, POS, or landing pages | ||
| Ambassador Program | Fully automated ambassador programs | None |
Ambassador Program Gatsby: Convert Your FollowersFully automated ambassador programs Happy Birthday Emails by UWNone | ||
| Value Proposition | Drive conversions from social sharing to high converting UGC | Build stronger relationships and gain insight into customer age |
Value Proposition Gatsby: Convert Your FollowersDrive conversions from social sharing to high converting UGC Happy Birthday Emails by UWBuild stronger relationships and gain insight into customer age | ||
Our Verdict
Happy Birthday Emails by UW provides a straightforward solution for building customer loyalty through personalized birthday offers, making it a great choice for any merchant regardless of their social media presence. It's particularly appealing to businesses seeking an easy-to-implement, automated loyalty program. Gatsby: Convert Your Followers is the better fit for merchants with a strong Instagram presence who want to leverage their follower base for lead generation and sales. It offers a more complex and multifaceted approach, targeting Instagram-specific engagement to boost subscriber lists and drive conversions through UGC and ambassador programs. If your business thrives on Instagram marketing, Gatsby is the superior choice.
Common Questions
Can Gatsby collect birthday information like Happy Birthday Emails?
Gatsby focuses primarily on collecting email and SMS information from Instagram DMs and doesn't explicitly mention birthday data collection in its description.
Does Happy Birthday Emails integrate with loyalty programs like Gatsby does?
Happy Birthday Emails can be used *as* a simple birthday loyalty program or connected with your email platform, but it doesn't have explicit integrations with loyalty platforms like Smile or LoyaltyLion mentioned for Gatsby.
Which app is easier to set up and use?
Happy Birthday Emails likely offers a simpler setup process due to its focused functionality. Gatsby, with its broader range of features and Instagram integration, may require a more involved setup.
Which app offers a free trial?
The descriptions don't mention free trials for either app. You'd need to check the Shopify App Store listings for current trial offers.
Which app is more cost-effective?
The descriptions don't provide pricing information. You'd need to check the Shopify App Store listings to compare pricing plans.
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