Gatsby: Convert Your Followers and Lury: Make an Offer are both 5-star rated apps available on the Shopify app store in 2026, but they cater to very different needs and target audiences. Gatsby focuses on leveraging Instagram followers and user-generated content to grow email and SMS lists, enhance engagement, and drive conversions through automated campaigns and loyalty program integrations. It's aimed at merchants looking to build a strong community around their brand and maximize the value of their social media presence. Lury, on the other hand, focuses on directly increasing sales by allowing customers to make offers on products. It provides tools to automate the negotiation process, capture leads, and encourage purchases through exit-intent popups and personalized offers. Lury is ideal for merchants who want to experiment with dynamic pricing, reduce cart abandonment, and directly boost revenue on a product-by-product or collection-by-collection basis. The significantly larger number of reviews for Gatsby suggests it is a more established and widely used app. This does not necessarily make it better but might offer more confidence in its reliability and support.
110 reviews
6 reviews
Faster list growth is just the beginning. Convert Instagram followers into email and SMS subscribers
Boost sales by letting customers make you an offer. Set up rules to auto accept, decline and counter
| Rating | 5/5 | 5/5 |
Rating Gatsby: Convert Your Followers5/5 Lury: Make an Offer5/5 | ||
| Reviews | 110 | 6 |
Reviews Gatsby: Convert Your Followers110 Lury: Make an Offer6 | ||
| Primary Function | Instagram Follower Conversion & Engagement | Customer Offer Negotiation & Sales Boost |
Primary Function Gatsby: Convert Your FollowersInstagram Follower Conversion & Engagement Lury: Make an OfferCustomer Offer Negotiation & Sales Boost | ||
| Key Features | Automated Instagram campaigns, email/SMS list growth, loyalty program integration | Automated offer acceptance/decline, exit-intent popups, lead capture |
Key Features Gatsby: Convert Your FollowersAutomated Instagram campaigns, email/SMS list growth, loyalty program integration Lury: Make an OfferAutomated offer acceptance/decline, exit-intent popups, lead capture | ||
| Target Merchant | Brands with active Instagram presence seeking to build a community and drive conversions through social media | Merchants wanting to boost sales by allowing customers to make offers and negotiating prices |
Target Merchant Gatsby: Convert Your FollowersBrands with active Instagram presence seeking to build a community and drive conversions through social media Lury: Make an OfferMerchants wanting to boost sales by allowing customers to make offers and negotiating prices | ||
| Ease of Use (Estimated) | Potentially moderate due to integration with multiple platforms (Klaviyo, Attentive, Smile, etc.) | Potentially higher as core function is focused on pricing and offer management |
Ease of Use (Estimated) Gatsby: Convert Your FollowersPotentially moderate due to integration with multiple platforms (Klaviyo, Attentive, Smile, etc.) Lury: Make an OfferPotentially higher as core function is focused on pricing and offer management | ||
| Value Proposition | Convert social media engagement into tangible customer data and sales | Directly increase revenue by closing more deals through customer offers |
Value Proposition Gatsby: Convert Your FollowersConvert social media engagement into tangible customer data and sales Lury: Make an OfferDirectly increase revenue by closing more deals through customer offers | ||
If your primary goal is to leverage your Instagram following, build a community, and integrate social engagement into your overall marketing strategy, Gatsby: Convert Your Followers is the better choice. Its focus on automating campaigns, growing email/SMS lists, and integrating with loyalty programs makes it a powerful tool for brands investing in social media marketing. The high review count provides social proof of its effectiveness.
However, if your main objective is to directly increase sales by allowing customers to negotiate prices and reduce cart abandonment, Lury: Make an Offer is the more suitable option. Its focus on automating offer acceptance/decline, capturing leads, and using exit-intent popups makes it a targeted solution for merchants looking to boost revenue in the short term. While its lower review count could indicate a newer or niche app, the features it offers are valuable for optimizing pricing strategies.
Based on the app descriptions, Lury might be simpler to set up as it focuses on offer management and price negotiation, while Gatsby involves more integrations with other marketing platforms.
Gatsby is likely better for long-term customer relationship building, as it helps you grow your email and SMS lists and encourages UGC, fostering a stronger sense of community.
The provided data does not mention if either app offers a free trial.
Potentially, but there might be overlap. Using both would require careful consideration to avoid confusing customers or creating a disjointed experience. For instance, offering UGC rewards from Gatsby then sending offer prompts from Lury.
Lury potentially requires more active management to monitor offer performance, adjust pricing rules, and analyze negotiation data. Gatsby automates more of the engagement and list-building process.
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