Gatsby: Convert Your Followers and Sample Products ‑‑ Try N Buy both offer unique approaches to boost sales and engagement on Shopify, though they target very different needs. Gatsby focuses on leveraging existing social media presence, particularly Instagram, to build email and SMS lists, drive engagement, and manage ambassador programs. It aims to convert followers into loyal customers through automated marketing flows triggered by social interactions. Sample Products, on the other hand, centers around offering free product samples based on cart value as a strategic upsell and cross-sell tactic. It aims to increase Average Order Value (AOV), reduce reliance on discounts, and foster customer loyalty by allowing customers to 'try before they buy'. Gatsby's strength lies in its automation of social media marketing, integrations with popular platforms like Klaviyo, Attentive, and loyalty programs, and its focus on personalized communication based on user-generated content (UGC) and social activity. Sample Products excels at providing a personalized sampling experience tied to the customer's order, giving them agency to choose the samples they want. While both reside in the 'Giveaways and Contests' category, their core functionalities and target audiences diverge significantly: Gatsby targets brands seeking to actively grow their marketing lists and leverage social influence, while Sample Products caters to businesses that benefit from product trials, particularly in sectors like cosmetics, healthcare, and food supplements.
110 reviews
7 reviews
Faster list growth is just the beginning. Convert Instagram followers into email and SMS subscribers
Boost Sales with Free Product Samples Based on Cart Value – Smart Upsell & Cross-Sell Strategy!
| Rating | 5/5 | 5/5 |
Rating Gatsby: Convert Your Followers5/5 Sample Products ‑‑ Try N Buy5/5 | ||
| Reviews | 110 | 7 |
Reviews Gatsby: Convert Your Followers110 Sample Products ‑‑ Try N Buy7 | ||
| Primary Goal | Convert Social Followers to Subscribers and Customers | Increase AOV & Reduce Discounts through Sampling |
Primary Goal Gatsby: Convert Your FollowersConvert Social Followers to Subscribers and Customers Sample Products ‑‑ Try N BuyIncrease AOV & Reduce Discounts through Sampling | ||
| Target Platform | Instagram (Social Media Focus) | Shopify Store (Cart Value Focus) |
Target Platform Gatsby: Convert Your FollowersInstagram (Social Media Focus) Sample Products ‑‑ Try N BuyShopify Store (Cart Value Focus) | ||
| Marketing Approach | Automated Email/SMS flows based on social activity | Strategic upsell with free samples based on order value |
Marketing Approach Gatsby: Convert Your FollowersAutomated Email/SMS flows based on social activity Sample Products ‑‑ Try N BuyStrategic upsell with free samples based on order value | ||
| Integration Focus | Klaviyo, Attentive, Loyalty Programs (Smile, Yotpo, etc.) | Shopify Store (Native Functionality) |
Integration Focus Gatsby: Convert Your FollowersKlaviyo, Attentive, Loyalty Programs (Smile, Yotpo, etc.) Sample Products ‑‑ Try N BuyShopify Store (Native Functionality) | ||
| Target Merchant Type | Businesses with strong Instagram presence and need for list growth | Cosmetics, Healthcare, Food Supplements, Pet Products & FMCG brands |
Target Merchant Type Gatsby: Convert Your FollowersBusinesses with strong Instagram presence and need for list growth Sample Products ‑‑ Try N BuyCosmetics, Healthcare, Food Supplements, Pet Products & FMCG brands | ||
| Customer Control | Limited, automation driven | High, Customers choose samples |
Customer Control Gatsby: Convert Your FollowersLimited, automation driven Sample Products ‑‑ Try N BuyHigh, Customers choose samples | ||
| Value Proposition | Scale lead generation and conversions from social media | Increase customer loyalty and AOV by allowing customers to try new products |
Value Proposition Gatsby: Convert Your FollowersScale lead generation and conversions from social media Sample Products ‑‑ Try N BuyIncrease customer loyalty and AOV by allowing customers to try new products | ||
If your primary goal is to leverage your Instagram presence to grow your email and SMS lists, automate social engagement, and manage an ambassador program, Gatsby: Convert Your Followers is the clear choice. Its robust integration with email/SMS platforms and loyalty programs makes it ideal for brands actively building their subscriber base and rewarding customer interactions. However, if you are in a business where product sampling is crucial, like cosmetics, healthcare, or food supplements, and you want to increase AOV and reduce discounts by strategically offering free samples, Sample Products ‑‑ Try N Buy is the better option. It provides a personalized sampling experience directly tied to the customer's cart value, making it a valuable tool for driving sales and customer loyalty in these specific sectors.
While both apps aim to boost sales, their approaches are drastically different. Gatsby is a broad marketing automation tool focused on social media, while Sample Products is a specialized tool for product sampling tied to the purchase process. A brand could even use both, with Gatsby driving top-of-funnel social leads, and Sample Products turning those leads into loyal, higher-spending customers.
Based on the data provided, it's difficult to definitively say which app is easier to use. However, Sample Products ‑‑ Try N Buy, with fewer features and a more focused scope, might be simpler to configure initially, especially for those unfamiliar with marketing automation platforms. Gatsby, with its integrations and automation capabilities, likely requires more configuration and understanding of marketing workflows.
Only Gatsby explicitly mentions integration with Klaviyo for email marketing. Sample Products makes no mention of Klaviyo integration.
Gatsby is better for building a comprehensive customer loyalty program, as it integrates with existing loyalty platforms like Smile, LoyaltyLion, Yotpo, and Stamped. Sample Products contributes to loyalty by allowing customers to try products, but it doesn't directly manage loyalty points or rewards.
Yes, both apps fall into the Giveaways and Contests category on Shopify. Gatsby allows you to run automated Instagram giveaways and campaigns. Sample Products allows you to offer samples, which functions as a kind of giveaway tied to the cart value.
Gatsby is potentially more data-driven, as it tracks sales, UGC, and customer interactions across different channels to trigger personalized email and SMS flows. It also helps with A/B testing different social media engagement strategies. Sample Products uses cart value, which is a data point, to decide which sample to provide.
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