GemPages Landing Page Builder vs Section Store: Theme Sectionsfor Shopify (2026)
GemPages Landing Page Builder and Section Store: Theme Sections both aim to enhance store design, but they approach this goal from different angles and cater to distinct Shopify merchants. GemPages is a comprehensive, AI-powered page builder geared towards creating entire pages and sales funnels from scratch. It provides a drag-and-drop interface, a library of conversion-optimized templates, and features like post-purchase upsells and A/B testing, making it ideal for merchants seeking full control over their store's design and conversion optimization. It offers 160+ app integrations, a substantial amount, compared to Section Store. Section Store, on the other hand, focuses on augmenting existing Shopify themes with individual, pre-built sections. It addresses the limitations of standard theme sections by offering a library of customizable components that can be easily integrated and edited within the native Shopify theme editor. This approach is more suitable for merchants who are generally satisfied with their current theme but want to add specific features or improve particular areas of their store without overhauling the entire design. Section Store emphasizes ease of use and maintaining page speed, aiming for seamless integration with the Shopify ecosystem.
At a Glance
GemPages Landing Page Builder
2,630 reviews
Section Store: Theme Sections
1,166 reviews
Detailed Overview
GemPages Landing Page Builder
AI-powered Page Builder built for Conversion. Create Sales Funnels with Post-Purchase Upsell Offers
Key Features
- Build all page types: Home, Product, Landing, Advertorial, Collection, and more
- SEO-friendly pages: Mobile-ready designs that work with latest Shopify theme
- Built-in CRO & sales boosters: Countdown, Stock Counter, Bundles, Before & After
- AI-driven Page Builder: Turn images & URLs into ready-to-edit layouts in seconds
- Customizable Funnels: Add post-purchase upsells & downsells offer to boost AOV
Section Store: Theme Sections
Browse our section library and find sections, add to any theme, edit from the theme editor.
Key Features
- Browse and find sections. Add to any theme. Edit from Shopifys theme editor.
- Upgrade your existing theme with new theme sections. No need to start over.
- Keep or even improve page-speed. Some apps loads slow, replace with a section.
- Try section first. Experiment with sections before committing
- New sections added every week - All sections 2.0 ready (Add to any page).
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating GemPages Landing Page Builder4.9/5 Section Store: Theme Sections4.9/5 | ||
| Reviews | 2630 | 1166 |
Reviews GemPages Landing Page Builder2630 Section Store: Theme Sections1166 | ||
| Primary Use Case | Full page and funnel creation | Adding individual sections to existing themes |
Primary Use Case GemPages Landing Page BuilderFull page and funnel creation Section Store: Theme SectionsAdding individual sections to existing themes | ||
| Design Approach | Drag-and-drop page builder with templates | Plug-and-play customizable sections within the theme editor |
Design Approach GemPages Landing Page BuilderDrag-and-drop page builder with templates Section Store: Theme SectionsPlug-and-play customizable sections within the theme editor | ||
| Target Merchant | Merchants needing complete design control and sales funnel optimization | Merchants happy with their theme but needing additional features |
Target Merchant GemPages Landing Page BuilderMerchants needing complete design control and sales funnel optimization Section Store: Theme SectionsMerchants happy with their theme but needing additional features | ||
| Ease of Use | Potentially steeper learning curve due to extensive features | Designed for ease of use and integration with existing themes |
Ease of Use GemPages Landing Page BuilderPotentially steeper learning curve due to extensive features Section Store: Theme SectionsDesigned for ease of use and integration with existing themes | ||
| Value Proposition | Complete design freedom and sales funnel optimization | Adding features without complex coding or developer help |
Value Proposition GemPages Landing Page BuilderComplete design freedom and sales funnel optimization Section Store: Theme SectionsAdding features without complex coding or developer help | ||
| AI Features | AI-driven page builder | None explicitly mentioned |
AI Features GemPages Landing Page BuilderAI-driven page builder Section Store: Theme SectionsNone explicitly mentioned | ||
| Sales Funnel Features | Post-purchase upsells and downsells, A/B testing | None explicitly mentioned |
Sales Funnel Features GemPages Landing Page BuilderPost-purchase upsells and downsells, A/B testing Section Store: Theme SectionsNone explicitly mentioned | ||
| App Integrations | 160+ | Implied through Shopify Theme Editor, no direct app integrations mentioned. |
App Integrations GemPages Landing Page Builder160+ Section Store: Theme SectionsImplied through Shopify Theme Editor, no direct app integrations mentioned. | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants who want complete control over their store's design, build entire sales funnels, and leverage AI to create conversion-optimized pages, GemPages Landing Page Builder is the clear choice. Its extensive features, template library, and sales funnel tools offer unparalleled flexibility. However, this comes at the cost of a potentially steeper learning curve.
Section Store is better suited for merchants who are generally happy with their existing theme but want to add specific functionalities or visual elements without the complexity of a full-fledged page builder. It's an excellent option for quickly implementing new features or enhancing existing sections without significantly impacting page speed. If the key goal is quick enhancements while remaining inside the bounds of the original theme, Section Store is recommended. For the merchant seeking maximum customization, GemPages is the superior choice.
Common Questions
Which app is better for improving conversion rates?
GemPages offers dedicated CRO tools like A/B testing, countdown timers, and sales funnels specifically designed to boost conversion rates. While Section Store can contribute to better conversions by adding engaging sections, it lacks these direct CRO functionalities.
Which app is easier to use for someone with no coding experience?
Section Store is generally easier to use for non-coders as it integrates directly with the Shopify theme editor. You simply add and customize pre-built sections. GemPages, while drag-and-drop, has a broader feature set that may require more time to learn.
Which app is better for maintaining site speed?
Section Store explicitly emphasizes maintaining page speed, suggesting it's designed with performance in mind. GemPages, with its extensive features, might require more optimization to ensure fast loading times, though it claims its pages are 'fast-loading.'
Can I use both apps together?
Potentially, but it might be redundant. Section Store is meant to enhance existing themes, while GemPages builds entire pages. Using both could lead to conflicts or unnecessary complexity. Consider which approach best suits your overall design strategy.
Which app is better for creating landing pages for marketing campaigns?
GemPages is specifically designed for building landing pages, with templates optimized for conversion and the ability to create sales funnels. While you *could* use Section Store to create a landing page by stitching together sections, GemPages is the more focused and efficient tool for this purpose.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store