Geolocation & Markets—Selecty vs Localefor Shopify (2026)
Geolocation & Markets—Selecty and Locale both address the challenge of internationalization for Shopify merchants in 2026, but they take fundamentally different approaches. Geolocation & Markets—Selecty focuses on providing a direct, user-friendly experience for customers visiting from different countries. Its core strength lies in automatically detecting a user's location and tailoring the shopping experience through currency conversion, language selection, and market redirection. Locale, on the other hand, positions itself as a connector, integrating with existing Translation Management Systems (TMS). It aims to streamline the translation workflow for merchants who already have a TMS in place. Selecty is designed for merchants who want an out-of-the-box solution for geolocating their customers and personalizing their experience. It provides features like geolocation redirects and automatic browser language detection. Locale is for merchants who have invested in a TMS and are looking for a way to seamlessly integrate it with their Shopify store. Locale automates passing new content to the TMS for translation and facilitates the localization process, but it doesn't offer the features of Selecty, like direct currency and language switching. Because of the zero ratings and reviews for Locale, it might be a newer app or one experiencing adoption issues, which should factor into any decision.
At a Glance
Geolocation & Markets—Selecty
262 reviews
Locale
0 reviews
Detailed Overview
Geolocation & Markets—Selecty
Attract customers from all over the world and increase global sales with market geolocation!
Key Features
- Currency, language & country selectors
- Markets geolocation recommendations
- Geolocation redirects by IP location
- Automatic redirects by browser language
- Connect multiple expansion stores
Locale
Connect your store to your Translation Management System (TMS) and automate store localization
Key Features
- Connect your Shopify store to your Translation Management System (TMS)
- Easily translate store pages, products, metdata, and other content
- Automatically pass new content to your existing tools for localization
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating Geolocation & Markets—Selecty5/5 Locale0/5 | ||
| Reviews | 262 | 0 |
Reviews Geolocation & Markets—Selecty262 Locale0 | ||
| Primary Function | Geolocation & Market Personalization | TMS Connector for Translation Automation |
Primary Function Geolocation & Markets—SelectyGeolocation & Market Personalization LocaleTMS Connector for Translation Automation | ||
| Target Merchant | Merchants seeking a simple, all-in-one localization solution | Merchants already using a TMS and seeking Shopify integration |
Target Merchant Geolocation & Markets—SelectyMerchants seeking a simple, all-in-one localization solution LocaleMerchants already using a TMS and seeking Shopify integration | ||
| Ease of Use (Estimated) | Likely easier due to built-in features | Dependent on complexity of TMS integration |
Ease of Use (Estimated) Geolocation & Markets—SelectyLikely easier due to built-in features LocaleDependent on complexity of TMS integration | ||
| Value Proposition | Increase global sales through automated localization and market recommendations | Save time and effort by automating content translation workflow |
Value Proposition Geolocation & Markets—SelectyIncrease global sales through automated localization and market recommendations LocaleSave time and effort by automating content translation workflow | ||
| Direct Currency/Language Switching | Yes | No (requires TMS integration) |
Direct Currency/Language Switching Geolocation & Markets—SelectyYes LocaleNo (requires TMS integration) | ||
| Automatic Geolocation Redirects | Yes | No |
Automatic Geolocation Redirects Geolocation & Markets—SelectyYes LocaleNo | ||
Our Verdict
Geolocation & Markets—Selecty is the better choice for most Shopify merchants looking to quickly and easily expand internationally. Its comprehensive feature set, high rating, and numerous positive reviews indicate a user-friendly and effective solution. The built-in features like currency conversion, language selection, and market redirection provide an immediate and tangible benefit.
Locale is only suitable for merchants who already have a Translation Management System (TMS) that they are heavily invested in and who are specifically looking to streamline the content translation process between their Shopify store and their TMS. Given the lack of reviews and ratings, merchants considering Locale should carefully evaluate its compatibility with their existing TMS and proceed with caution, potentially opting for a trial period if available.
Common Questions
Which app is easier to set up and use?
Geolocation & Markets—Selecty appears to be easier to set up and use due to its all-in-one approach. It includes built-in features like currency conversion and language selection, eliminating the need for external tools or integrations. Locale, on the other hand, requires integration with an existing TMS, which could involve a more complex setup process.
Which app is better for merchants with no existing translation solutions?
Geolocation & Markets—Selecty is the clear choice for merchants without existing translation solutions. It provides a comprehensive set of tools for automatically detecting a visitor's location and tailoring the shopping experience without relying on third-party services.
Which app offers more control over the translation process?
Locale potentially offers more control over the translation process, but only if used with a robust TMS. The level of control depends entirely on the features and capabilities of the connected TMS. Geolocation & Markets—Selecty provides some translation capabilities, but is less focused on customized control over the translation, and more on providing the right experience for local customers.
Does Locale offer currency and language switching?
No, Locale's headline and description don't reference offering direct currency or language switching. This functionality would be expected within the integrated TMS.
What if I already have a sophisticated translation workflow?
If you already have a sophisticated translation workflow managed by a TMS, Locale might be worth investigating for its automation capabilities, but the lack of reviews raises concerns. Assess its integration capabilities with your specific TMS before committing. If you don't require a specific TMS, Selecty offers similar geo-location abilities but without that dependency.
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