Geolocation & Markets—Selecty vs Multi Lingofor Shopify (2026)

Geolocation & Markets—Selecty and Multi Lingo are both Shopify apps aimed at internationalizing a store, but they approach the challenge from different angles. Geolocation & Markets—Selecty focuses primarily on adapting the store experience based on the visitor's geographic location, primarily using currency and language selectors, geolocation-based redirects, and recommendations for Shopify Markets. It caters to merchants heavily invested in, or planning to invest in, Shopify Markets and Global-e Managed Markets. Multi Lingo, on the other hand, centers on translating store content into multiple languages, including checkout and email notifications, giving the merchant full content control or offering optional automatic translations. Selecty emphasizes ease of use in terms of automatically adapting the store based on visitor location and optimizing for the Shopify Markets ecosystem. It's ideal for merchants who want a hands-off approach to showing visitors the right market. Multi Lingo focuses on providing translations across all aspects of a Shopify store and giving merchants granular control over these translations. It positions itself as a flexible translation solution for merchants wanting control over their brand message in multiple languages. The rating and review counts suggest Selecty has wider adoption and higher user satisfaction currently, though both could change by 2026.

Geolocation & Markets—Selecty and Multi Lingo are both Shopify apps aimed at internationalizing a store, but they approach the challenge from different angles. Geolocation & Markets—Selecty focuses primarily on adapting the store experience based on the visitor's geographic location, primarily using currency and language selectors, geolocation-based redirects, and recommendations for Shopify Markets. It caters to merchants heavily invested in, or planning to invest in, Shopify Markets and Global-e Managed Markets. Multi Lingo, on the other hand, centers on translating store content into multiple languages, including checkout and email notifications, giving the merchant full content control or offering optional automatic translations. Selecty emphasizes ease of use in terms of automatically adapting the store based on visitor location and optimizing for the Shopify Markets ecosystem. It's ideal for merchants who want a hands-off approach to showing visitors the right market. Multi Lingo focuses on providing translations across all aspects of a Shopify store and giving merchants granular control over these translations. It positions itself as a flexible translation solution for merchants wanting control over their brand message in multiple languages. The rating and review counts suggest Selecty has wider adoption and higher user satisfaction currently, though both could change by 2026.