Geolocation & Markets—Selecty vs Spicy 404 Customizerfor Shopify (2026)

Geolocation & Markets—Selecty and Spicy 404 Customizer, while sharing the 'Geolocation' category on Shopify, cater to fundamentally different needs. Selecty focuses on international expansion and localization, providing tools to automatically adapt the store experience based on the visitor's location and preferences. Its core value proposition is increasing global sales by offering a localized shopping experience, complete with currency, language, and country selectors. In contrast, Spicy 404 Customizer addresses a much narrower concern: customizing the 404 error page to retain customers who encounter broken links or incorrect URLs. The two apps target distinct user segments. Selecty is designed for merchants with an international customer base, or those seeking to expand globally, looking to optimize their Shopify Markets or Global-e Managed Markets performance. Spicy 404 Customizer, on the other hand, is for any Shopify store owner concerned about providing a better user experience, even when visitors land on error pages. One is pro-actively helping increase sales, while the other is designed to mitigate the effects of a common site error. The key difference is that Selecty is actively increasing sales by attracting customers globally, while Spicy 404 Customizer tries to keep current customers on your store.

Geolocation & Markets—Selecty and Spicy 404 Customizer, while sharing the 'Geolocation' category on Shopify, cater to fundamentally different needs. Selecty focuses on international expansion and localization, providing tools to automatically adapt the store experience based on the visitor's location and preferences. Its core value proposition is increasing global sales by offering a localized shopping experience, complete with currency, language, and country selectors. In contrast, Spicy 404 Customizer addresses a much narrower concern: customizing the 404 error page to retain customers who encounter broken links or incorrect URLs. The two apps target distinct user segments. Selecty is designed for merchants with an international customer base, or those seeking to expand globally, looking to optimize their Shopify Markets or Global-e Managed Markets performance. Spicy 404 Customizer, on the other hand, is for any Shopify store owner concerned about providing a better user experience, even when visitors land on error pages. One is pro-actively helping increase sales, while the other is designed to mitigate the effects of a common site error. The key difference is that Selecty is actively increasing sales by attracting customers globally, while Spicy 404 Customizer tries to keep current customers on your store.