Geolocation & Markets—Selecty vs Webrex ‑ Currency Converterfor Shopify (2026)

Geolocation & Markets—Selecty and Webrex ‑ Currency Converter are both Shopify apps designed to help merchants expand internationally by offering features related to geolocation, currency conversion, and language translation. Selecty positions itself as a comprehensive solution tailored for merchants using Shopify Markets and Global-e Managed Markets, with a strong focus on automatic redirects and market recommendations based on IP geolocation and browser language. Webrex, on the other hand, emphasizes a more universal approach, aiming to cater to both Shopify Market and non-Shopify Market countries, making it a potentially more flexible option for merchants with diverse international setups. While Selecty highlights automatic market selection, Webrex champions customizable settings for non-Shopify Market countries and seamless integration regardless of whether Shopify Payments is used. The key difference lies in their target audience and approach. Selecty is ideal for merchants deeply invested in the Shopify Markets ecosystem and seeking to automate the international shopping experience based on geolocation. Webrex targets a broader range of international sellers, offering more granular control over currency conversion and language selection, particularly for regions not fully supported by Shopify Markets. While Selecty leverages automatic redirection, Webrex focuses on customizability. This difference impacts the level of control a merchant has over the international experience and the complexity of the initial setup. Finally, the higher number of reviews and perfect rating for Selecty indicates a potentially strong track record and positive user experience, but it's crucial to consider that these reviews are concentrated on merchants within the Shopify Markets ecosystem. Webrex, despite a slightly lower rating (4.9) and fewer reviews, may be a better fit for stores with unique international selling needs that extend beyond Shopify Markets' capabilities.

Geolocation & Markets—Selecty and Webrex ‑ Currency Converter are both Shopify apps designed to help merchants expand internationally by offering features related to geolocation, currency conversion, and language translation. Selecty positions itself as a comprehensive solution tailored for merchants using Shopify Markets and Global-e Managed Markets, with a strong focus on automatic redirects and market recommendations based on IP geolocation and browser language. Webrex, on the other hand, emphasizes a more universal approach, aiming to cater to both Shopify Market and non-Shopify Market countries, making it a potentially more flexible option for merchants with diverse international setups. While Selecty highlights automatic market selection, Webrex champions customizable settings for non-Shopify Market countries and seamless integration regardless of whether Shopify Payments is used. The key difference lies in their target audience and approach. Selecty is ideal for merchants deeply invested in the Shopify Markets ecosystem and seeking to automate the international shopping experience based on geolocation. Webrex targets a broader range of international sellers, offering more granular control over currency conversion and language selection, particularly for regions not fully supported by Shopify Markets. While Selecty leverages automatic redirection, Webrex focuses on customizability. This difference impacts the level of control a merchant has over the international experience and the complexity of the initial setup. Finally, the higher number of reviews and perfect rating for Selecty indicates a potentially strong track record and positive user experience, but it's crucial to consider that these reviews are concentrated on merchants within the Shopify Markets ecosystem. Webrex, despite a slightly lower rating (4.9) and fewer reviews, may be a better fit for stores with unique international selling needs that extend beyond Shopify Markets' capabilities.