Gift Box • Gift with Purchase vs Wrapin ‑ Gift Wrap & Optionsfor Shopify (2026)
Gift Box • Gift with Purchase and Wrapin ‑ Gift Wrap & Options both enhance the gifting experience on Shopify, but cater to different merchant needs. Gift Box focuses on incentivizing purchases with free gifts, BOGO offers, and spend-based rewards. It's designed to increase average order value and customer loyalty through strategic promotions. In contrast, Wrapin centers around offering customers premium gifting options like gift wrapping and personalized messages, adding a personal touch to the shopping experience and creating upselling opportunities. Gift Box prioritizes promotional strategies and sales growth through conditional free gifts and flexible rule settings. Its strength lies in its ability to drive sales without requiring coding knowledge, offering features like auto-add to cart and multi-language support. Wrapin, on the other hand, concentrates on enhancing the customer experience by providing value-added services like custom gift wrapping and personalized messages. Its focuses on delighting customers and creating a more thoughtful gifting process, especially during holidays and special occasions. The key difference lies in whether the goal is to drive sales volume with promotions (Gift Box) or to elevate the gifting experience with personalization (Wrapin).
At a Glance
Gift Box • Gift with Purchase
178 reviews
Wrapin ‑ Gift Wrap & Options
359 reviews
Detailed Overview
Gift Box • Gift with Purchase
Motivate your customers to spend more with free gift with purchase (GWP) & BOGO offers.
Key Features
- Gift Rules – Set rules like Spend X, Buy X Get Y, or Collection-based
- Auto Add to Cart – Add free gifts automatically (optional)
- Fast & Easy – Launch gift offers in minutes, no coding needed
- Mobile Friendly – Smooth, responsive gift offers on all devices
- Multi-language – Popup now translatable via Shopify Translate app
Wrapin ‑ Gift Wrap & Options
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
Key Features
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Customers can add a personalized message for every gift-wrapped box.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Gift Box • Gift with Purchase4.8/5 Wrapin ‑ Gift Wrap & Options5/5 | ||
| Reviews | 178 | 359 |
Reviews Gift Box • Gift with Purchase178 Wrapin ‑ Gift Wrap & Options359 | ||
| Core Functionality | Gift with Purchase & BOGO Offers | Gift Wrap & Personalized Messages |
Core Functionality Gift Box • Gift with PurchaseGift with Purchase & BOGO Offers Wrapin ‑ Gift Wrap & OptionsGift Wrap & Personalized Messages | ||
| Primary Goal | Increase Sales & Order Value | Enhance Customer Experience & Upsell |
Primary Goal Gift Box • Gift with PurchaseIncrease Sales & Order Value Wrapin ‑ Gift Wrap & OptionsEnhance Customer Experience & Upsell | ||
| Ease of Use | Fast & Easy setup, no coding needed | Complements existing theme, presumably easy setup |
Ease of Use Gift Box • Gift with PurchaseFast & Easy setup, no coding needed Wrapin ‑ Gift Wrap & OptionsComplements existing theme, presumably easy setup | ||
| Upselling Potential | Indirectly through increased order value | Directly through gift wrapping options |
Upselling Potential Gift Box • Gift with PurchaseIndirectly through increased order value Wrapin ‑ Gift Wrap & OptionsDirectly through gift wrapping options | ||
| Target Merchant | Businesses seeking to boost sales through incentives | Businesses focused on premium customer service and gift-giving occasions |
Target Merchant Gift Box • Gift with PurchaseBusinesses seeking to boost sales through incentives Wrapin ‑ Gift Wrap & OptionsBusinesses focused on premium customer service and gift-giving occasions | ||
| Automation | Auto Add to Cart | Automatic order tagging and reporting |
Automation Gift Box • Gift with PurchaseAuto Add to Cart Wrapin ‑ Gift Wrap & OptionsAutomatic order tagging and reporting | ||
| Customization | Gift Rules | Multiple Gift Options & Message Limits |
Customization Gift Box • Gift with PurchaseGift Rules Wrapin ‑ Gift Wrap & OptionsMultiple Gift Options & Message Limits | ||
| Language Support | Multi-language Support | Multiple Language Translation Support |
Language Support Gift Box • Gift with PurchaseMulti-language Support Wrapin ‑ Gift Wrap & OptionsMultiple Language Translation Support | ||
Our Verdict
For merchants primarily focused on driving sales volume and increasing average order value through promotional incentives, Gift Box • Gift with Purchase is the stronger choice. Its BOGO and free gift features are geared toward boosting sales metrics directly. Its ease of use is also highlighted, requiring no coding.
However, if the priority is to offer a premium, personalized gifting experience and cater to customers looking for special touches, Wrapin ‑ Gift Wrap & Options is the better fit. It allows merchants to create upselling opportunities and build customer loyalty by providing thoughtful gift-wrapping options and personalized messages. Wrapin excels at elevating the gifting process, catering to shoppers who value the presentation and personalization of their gifts.
Common Questions
Which app is easier to set up and use?
Gift Box • Gift with Purchase explicitly states 'Fast & Easy – Launch gift offers in minutes, no coding needed,' suggesting a very user-friendly experience. Wrapin doesn't explicitly mention ease of setup but claims to complement existing themes, implying a relatively straightforward integration process. Gift Box likely has the edge here if simplicity is a top priority.
Which app is better for increasing average order value (AOV)?
Gift Box • Gift with Purchase is specifically designed to increase AOV through 'Spend X Get Y' gift rules. By incentivizing customers to reach a certain spending threshold, it directly encourages larger purchases. Wrapin might indirectly increase AOV by offering paid gift-wrapping options, but its primary focus is not on driving up the overall cart value.
Which app is better for businesses selling primarily gifts?
Wrapin ‑ Gift Wrap & Options is likely a better fit for businesses specializing in gifts. It allows them to offer a complete gifting solution, including wrapping and personalized messages, enhancing the overall experience for gift-givers and recipients. Gift Box • Gift with Purchase can still be used to promote gift sales but is more versatile and suitable for all types of products.
Which app provides better customer support and documentation (based on available information)?
The provided data doesn't offer any information about the quality or availability of customer support or documentation for either app. Further research would be needed to compare these aspects.
Does either app offer analytics or reporting on gift offer performance?
Wrapin states it can automatically tag the order with gift-wrapped items and generate reports. Gift Box does not explicitly mention offering any reporting capabilities within its description or key features.
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