Gift Box • Gift with Purchase vs Wrapped: Gift Wrap & Messagesfor Shopify (2026)
Gift Box • Gift with Purchase focuses on incentivizing purchases with free gifts and BOGO offers, aiming to increase order value through strategic promotions. Its strength lies in quickly launching promotional campaigns without coding and offering customizable rules based on spending or product selection. It's ideal for merchants looking to boost sales through straightforward, automated gift promotions. Wrapped: Gift Wrap & Messages, on the other hand, centers around enhancing the gifting experience by offering personalized options like gift wrap, messages, and gift boxes. Its value proposition is to elevate customer satisfaction and AOV by providing a seamless and customizable gifting process. This makes it a strong choice for stores targeting gift-givers and those selling products frequently purchased as gifts. The key difference lies in their primary function: Gift Box drives sales through free incentives, while Wrapped focuses on providing a full gifting experience, including customization options for the buyer. Gift Box's "Auto Add to Cart" feature for gifts can streamline the process, while Wrapped's strength is the customization and personalization of the gift itself. Both apps aim to increase AOV but through fundamentally different approaches - Gift Box through spending thresholds and Wrapped through premium gift options. Both apps have high ratings, suggesting they are effective in their respective domains. However, Gift Box has significantly more reviews, potentially indicating broader adoption or a longer market presence.
At a Glance
Gift Box • Gift with Purchase
178 reviews
Wrapped: Gift Wrap & Messages
108 reviews
Detailed Overview
Gift Box • Gift with Purchase
Motivate your customers to spend more with free gift with purchase (GWP) & BOGO offers.
Key Features
- Gift Rules – Set rules like Spend X, Buy X Get Y, or Collection-based
- Auto Add to Cart – Add free gifts automatically (optional)
- Fast & Easy – Launch gift offers in minutes, no coding needed
- Mobile Friendly – Smooth, responsive gift offers on all devices
- Multi-language – Popup now translatable via Shopify Translate app
Wrapped: Gift Wrap & Messages
Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Key Features
- Gift Blocks | Upsell gift options on product pages, carts, and at checkout
- Order Gift Options | Add gift wrap and gift messages to an entire order
- Product Gift Options | Add gift wrap and gift messages to individual products
- Elevated customer experience | A seamless way for shoppers to personalize gifts
- Fully customizable | Easily match gift option features to your brand and theme
Feature Comparison
| Rating | 4.8/5 | 4.8/5 |
Rating Gift Box • Gift with Purchase4.8/5 Wrapped: Gift Wrap & Messages4.8/5 | ||
| Reviews | 178 | 108 |
Reviews Gift Box • Gift with Purchase178 Wrapped: Gift Wrap & Messages108 | ||
| Primary Function | Incentivize purchases with free gifts (GWP, BOGO) | Enhance the gifting experience with personalization |
Primary Function Gift Box • Gift with PurchaseIncentivize purchases with free gifts (GWP, BOGO) Wrapped: Gift Wrap & MessagesEnhance the gifting experience with personalization | ||
| Key Feature (Promotion) | Gift Rules: Spend X, Buy X Get Y | Gift Blocks: Upsell gift options on product pages |
Key Feature (Promotion) Gift Box • Gift with PurchaseGift Rules: Spend X, Buy X Get Y Wrapped: Gift Wrap & MessagesGift Blocks: Upsell gift options on product pages | ||
| Key Feature (Automation) | Auto Add to Cart (Optional) | Order/Product specific gift options |
Key Feature (Automation) Gift Box • Gift with PurchaseAuto Add to Cart (Optional) Wrapped: Gift Wrap & MessagesOrder/Product specific gift options | ||
| Target Merchant | Seeking to quickly boost sales with promotions | Wanting to offer comprehensive gift-giving options |
Target Merchant Gift Box • Gift with PurchaseSeeking to quickly boost sales with promotions Wrapped: Gift Wrap & MessagesWanting to offer comprehensive gift-giving options | ||
| Ease of Use | Fast & Easy setup, no coding needed | Fully customizable to match brand and theme |
Ease of Use Gift Box • Gift with PurchaseFast & Easy setup, no coding needed Wrapped: Gift Wrap & MessagesFully customizable to match brand and theme | ||
| Value Proposition | Increase AOV through gift promotions | Increase AOV and customer satisfaction through gifting |
Value Proposition Gift Box • Gift with PurchaseIncrease AOV through gift promotions Wrapped: Gift Wrap & MessagesIncrease AOV and customer satisfaction through gifting | ||
| Language Support | Multi-language via Shopify Translate | Not Specified |
Language Support Gift Box • Gift with PurchaseMulti-language via Shopify Translate Wrapped: Gift Wrap & MessagesNot Specified | ||
Our Verdict
For merchants primarily focused on increasing sales through strategic incentives like free gifts or BOGO offers, 'Gift Box • Gift with Purchase' is the stronger choice. Its ease of use and rule-based system enable quick campaign deployment. However, for businesses that sell products frequently purchased as gifts and wish to provide a more elevated gifting experience with options for wrapping, personalized messages, and gift boxes, 'Wrapped: Gift Wrap & Messages' is the better solution. It directly caters to gift-givers and boosts average order value through premium add-ons.
If a store's strategy involves both offering promotional gifts *and* premium gift-wrapping options, exploring complementary app use or alternatives offering combined features might be worthwhile. However, if budget is a concern, start with the app that aligns most closely with the store's core sales strategy and product type.
Common Questions
Which app is easier to set up?
Gift Box • Gift with Purchase emphasizes its fast and easy setup, requiring no coding. Wrapped: Gift Wrap & Messages focuses on customization, implying a potentially longer setup time to fully align with the brand's theme.
Which app is better for holiday sales?
Wrapped: Gift Wrap & Messages explicitly mentions being perfect for holidays, Black Friday, and Cyber Monday, suggesting features specifically tailored for these events. Gift Box does not specifically mention holiday optimization, but the BOGO and free gift offers can be used strategically around holidays.
Does either app offer analytics or reporting?
Neither app description mentions analytics or reporting features. Further research or contacting the app developers would be necessary to determine the availability of these functionalities.
Which app provides better customer support?
The app descriptions do not provide information about customer support. Checking the Shopify App Store listings for support documentation, response times, and customer reviews addressing support quality would be necessary.
Which app will integrate better with my existing store theme?
Wrapped: Gift Wrap & Messages highlights its full customizability, suggesting better integration with diverse store themes. Gift Box • Gift with Purchase notes its mobile-friendliness, which is important for responsive designs, but does not speak directly to theme integration beyond that.
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