Gift Card Factory vs Selling Pointfor Shopify (2026)
Both Gift Card Factory and Selling Point are Shopify apps focused on enhancing gift card functionality, but they cater to slightly different needs. Gift Card Factory positions itself as a comprehensive gift card management solution, covering creation, import, updating, and delivery, along with additional features like discount code generation and store credit management. Its strength lies in its versatile feature set, including the 'Gift Card Postman' for direct gift card sending from product pages and automated flows for creating gift cards. This suggests a broader target audience, encompassing merchants looking to optimize their overall gift card program, not just migration. Selling Point, on the other hand, is laser-focused on simplifying the migration process of existing gift cards and store credits from other platforms, particularly POS systems, to Shopify. Its core value proposition is ease and speed of migration, eliminating the need for manual entry or custom development. This makes it especially appealing to merchants switching to Shopify from other e-commerce platforms or brick-and-mortar POS systems.
At a Glance
Gift Card Factory
27 reviews
Selling Point
45 reviews
Detailed Overview
Gift Card Factory
Create, import, update & send gift cards in bulk. Refund on gift card. Discount codes & store credit
Key Features
- Autogenerate or import gift cards from other systems
- Bulk create discount codes or bulk add store credit to customer accounts
- Update any gift card property (including balance and expiry date)
- Refund orders on gift cards
- Create automated flows with our Create Gift Card flow extension
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Gift Card Factory4.8/5 Selling Point5/5 | ||
| Reviews | 27 | 45 |
Reviews Gift Card Factory27 Selling Point45 | ||
| Primary Focus | Comprehensive Gift Card Management | Gift Card & Store Credit Migration |
Primary Focus Gift Card FactoryComprehensive Gift Card Management Selling PointGift Card & Store Credit Migration | ||
| Key Feature 1 | Automated Gift Card Flows | Migration from Any Platform |
Key Feature 1 Gift Card FactoryAutomated Gift Card Flows Selling PointMigration from Any Platform | ||
| Key Feature 2 | Bulk Create Discount Codes/Store Credit | Transform Offline Gift Cards to Virtual |
Key Feature 2 Gift Card FactoryBulk Create Discount Codes/Store Credit Selling PointTransform Offline Gift Cards to Virtual | ||
| Target Merchant | Merchants Seeking Full Gift Card Solution | Merchants Migrating from Other Platforms |
Target Merchant Gift Card FactoryMerchants Seeking Full Gift Card Solution Selling PointMerchants Migrating from Other Platforms | ||
| Ease of Use (Inferred) | Moderate (due to feature set) | High (focused migration process) |
Ease of Use (Inferred) Gift Card FactoryModerate (due to feature set) Selling PointHigh (focused migration process) | ||
| Value Proposition | Enhanced gift card program and time savings | Simple and fast migration of gift cards/store credit |
Value Proposition Gift Card FactoryEnhanced gift card program and time savings Selling PointSimple and fast migration of gift cards/store credit | ||
Our Verdict
For merchants primarily concerned with quickly and easily transferring existing gift card balances from another platform (POS or e-commerce) to Shopify, Selling Point is the clear choice. Its 5-star rating and specific focus on migration make it the most efficient solution. However, if a merchant needs a broader set of features beyond migration, including automated gift card creation, discount code generation, store credit management, and enhanced delivery options, Gift Card Factory is the more suitable option, despite having slightly fewer reviews and a slightly lower rating. Gift Card Factory provides a comprehensive toolkit for managing and optimizing a complete gift card program within Shopify.
Common Questions
Which app is better for migrating from a physical POS system?
Selling Point explicitly states its ability to migrate gift cards from any POS system, including transforming physical cards into virtual ones. Gift Card Factory doesn't mention specific POS system migration.
Can both apps bulk generate gift cards?
Yes, both apps offer the ability to bulk generate gift cards for marketing promotions or other purposes.
Which app offers more features beyond just basic gift card functionality?
Gift Card Factory offers additional features like discount code generation, store credit management, and automated gift card flows, which Selling Point doesn't explicitly list.
Is one app easier to use than the other?
Selling Point likely offers a simpler user experience due to its focused feature set on migration. Gift Card Factory, with its broader range of features, may require more learning to fully utilize.
Which app is more likely to be actively developed and updated?
It's impossible to determine with certainty which app is more actively developed without access to update logs or developer statements. However, the higher review count for Selling Point *could* suggest a more active user base and potentially more frequent updates (although this is just an inference).
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