Gift Card Factory vs Wrapin ‑ Gift Wrap & Optionsfor Shopify (2026)
Gift Card Factory and Wrapin ‑ Gift Wrap & Options, while both categorized under 'Gifts' on Shopify, cater to drastically different needs. Gift Card Factory is focused on streamlining gift card management, offering features like bulk creation, importing from other platforms, and refunding orders on gift cards. It targets merchants seeking to efficiently manage and distribute gift cards, particularly those migrating from other systems or requiring large-scale gift card operations. Wrapin, on the other hand, enhances the customer gifting experience by allowing customers to add gift wrapping and personalized messages to their orders. It aims to provide additional value to customers and increase upselling opportunities for merchants.
At a Glance
Gift Card Factory
27 reviews
Wrapin ‑ Gift Wrap & Options
359 reviews
Detailed Overview
Gift Card Factory
Create, import, update & send gift cards in bulk. Refund on gift card. Discount codes & store credit
Key Features
- Autogenerate or import gift cards from other systems
- Bulk create discount codes or bulk add store credit to customer accounts
- Update any gift card property (including balance and expiry date)
- Refund orders on gift cards
- Create automated flows with our Create Gift Card flow extension
Wrapin ‑ Gift Wrap & Options
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
Key Features
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Customers can add a personalized message for every gift-wrapped box.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Gift Card Factory4.8/5 Wrapin ‑ Gift Wrap & Options5/5 | ||
| Reviews | 27 | 359 |
Reviews Gift Card Factory27 Wrapin ‑ Gift Wrap & Options359 | ||
| Core Functionality | Gift Card Management | Gift Wrapping & Personalization |
Core Functionality Gift Card FactoryGift Card Management Wrapin ‑ Gift Wrap & OptionsGift Wrapping & Personalization | ||
| Bulk Operations | Yes (gift card generation, import) | No |
Bulk Operations Gift Card FactoryYes (gift card generation, import) Wrapin ‑ Gift Wrap & OptionsNo | ||
| Customer Facing Features | Gift Card Postman extension for PDP | Gift wrap options and message input |
Customer Facing Features Gift Card FactoryGift Card Postman extension for PDP Wrapin ‑ Gift Wrap & OptionsGift wrap options and message input | ||
| Order Management Integration | Refund on Gift Card | Order Tagging for Gift-Wrapped Items |
Order Management Integration Gift Card FactoryRefund on Gift Card Wrapin ‑ Gift Wrap & OptionsOrder Tagging for Gift-Wrapped Items | ||
| Upselling Potential | Discount codes & store credit generation | Gift wrap as a paid upsell |
Upselling Potential Gift Card FactoryDiscount codes & store credit generation Wrapin ‑ Gift Wrap & OptionsGift wrap as a paid upsell | ||
| Target Merchant | Businesses requiring robust gift card solutions | Businesses wanting to enhance the customer gifting experience |
Target Merchant Gift Card FactoryBusinesses requiring robust gift card solutions Wrapin ‑ Gift Wrap & OptionsBusinesses wanting to enhance the customer gifting experience | ||
Our Verdict
The choice between Gift Card Factory and Wrapin depends entirely on the merchant's specific needs. Gift Card Factory is ideal for businesses prioritizing efficient gift card creation, management, and migration from other platforms. Its bulk operations and refund capabilities are valuable for larger stores or those with existing gift card programs. Wrapin, with its higher number of reviews and perfect rating, is best suited for merchants focused on improving the customer experience by offering gift wrapping and personalized messages. This app is especially beneficial for businesses that sell products commonly given as gifts and are looking for upselling opportunities.
Common Questions
Which app is easier to set up?
Without a trial period or demo, it's hard to definitively say, but Wrapin's focus on UI enhancements suggests simpler setup compared to Gift Card Factory's complex gift card management capabilities.
Which app is more suitable for a high-volume store?
Gift Card Factory, with its focus on bulk creation, import and update of gift cards, is better suited for high-volume stores needing efficient gift card management.
Does either app offer integrations with other marketing platforms?
The provided descriptions don't explicitly mention integrations with other marketing platforms for either app. However, Gift Card Factory does have automated flows with their Create Gift Card flow extension.
Can customers schedule gift card delivery with Wrapin?
No, Wrapin focuses on gift wrapping and messages for physical orders. Scheduling gift card delivery is a feature of Gift Card Factory, as part of the Gift Card Postman extension.
How much do these apps cost?
The pricing details for both apps aren't provided. Merchants should investigate the pricing plans for both Gift Card Factory and Wrapin on the Shopify App Store.
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