Giveaway Ninja • Giveaways vs Happy Birthday Emails by UWfor Shopify (2026)
Giveaway Ninja • Giveaways and Happy Birthday Emails by UW, while both holding a perfect 5/5 rating on the Shopify App Store, cater to drastically different marketing needs. Giveaway Ninja focuses on broad-based engagement and lead generation through interactive contests and giveaways. Its features are designed to increase traffic, boost social media presence, and drive sales through incentivized actions. Happy Birthday Emails, on the other hand, specializes in personalized customer relationship management by leveraging birthday discounts and automated emails to foster loyalty and encourage repeat purchases. The key distinction lies in their approach to customer engagement. Giveaway Ninja targets a wider audience seeking to attract new customers and generate buzz around their products or brand. It uses gamification and social media integration to expand reach. Happy Birthday Emails targets existing customers, emphasizing retention and personalized experiences. Its automated birthday email system and data collection capabilities allow for a more intimate and long-term approach to customer loyalty. The number of reviews for Happy Birthday Emails (141) is almost double that of Giveaway Ninja (71), potentially indicating a wider user base or longer market presence.
At a Glance
Giveaway Ninja • Giveaways
71 reviews
Happy Birthday Emails by UW
141 reviews
Detailed Overview
Giveaway Ninja • Giveaways
Run giveaways and contests to boost engagement, grow your email list and generate sales.
Key Features
- Create your giveaway in minutes, host it on your branded landing page
- Entries per $ spent; target products/order total; boost within set date ranges.
- Reward users with entries for completing actions like follow, refer & many more
- Refer-a-friend: reward users when their friends enter the giveaway
- Show user-created content in a cool photo gallery that allows for voting
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Giveaway Ninja • Giveaways5/5 Happy Birthday Emails by UW5/5 | ||
| Reviews | 71 | 141 |
Reviews Giveaway Ninja • Giveaways71 Happy Birthday Emails by UW141 | ||
| Focus | Acquisition & Engagement | Retention & Loyalty |
Focus Giveaway Ninja • GiveawaysAcquisition & Engagement Happy Birthday Emails by UWRetention & Loyalty | ||
| Promotion Type | Giveaways & Contests | Personalized Birthday Emails |
Promotion Type Giveaway Ninja • GiveawaysGiveaways & Contests Happy Birthday Emails by UWPersonalized Birthday Emails | ||
| Key Feature 1 | Entries per $ spent | Automated birthday email with discount |
Key Feature 1 Giveaway Ninja • GiveawaysEntries per $ spent Happy Birthday Emails by UWAutomated birthday email with discount | ||
| Key Feature 2 | Refer-a-friend program | Birthday data collection at checkout/POS |
Key Feature 2 Giveaway Ninja • GiveawaysRefer-a-friend program Happy Birthday Emails by UWBirthday data collection at checkout/POS | ||
| Target Merchant | Seeking broad reach, new customer acquisition | Focusing on building customer loyalty and repeat purchases |
Target Merchant Giveaway Ninja • GiveawaysSeeking broad reach, new customer acquisition Happy Birthday Emails by UWFocusing on building customer loyalty and repeat purchases | ||
| Integration Focus | Social Media & Referral Programs | Email marketing platform integration |
Integration Focus Giveaway Ninja • GiveawaysSocial Media & Referral Programs Happy Birthday Emails by UWEmail marketing platform integration | ||
| Value Proposition | Increased engagement, social growth, sales | Enhanced customer relationships, repeat sales, loyalty |
Value Proposition Giveaway Ninja • GiveawaysIncreased engagement, social growth, sales Happy Birthday Emails by UWEnhanced customer relationships, repeat sales, loyalty | ||
Our Verdict
If a merchant's primary goal is to rapidly expand their customer base, generate excitement around product launches, and leverage social media, Giveaway Ninja • Giveaways is the clear choice. Its features are geared toward broad outreach and virality. However, for merchants prioritizing customer retention, building strong relationships, and fostering long-term loyalty through personalized experiences, Happy Birthday Emails by UW is the better option. Its automation of birthday discounts provides a consistent and personalized touchpoint with customers.
Ultimately, the best choice depends on the merchant's specific marketing objectives and target audience. While both apps are highly rated, they address fundamentally different needs within the realm of e-commerce marketing. Merchants might even consider using both strategically: Giveaway Ninja for acquiring new customers and Happy Birthday Emails for retaining them.
Common Questions
Can both apps integrate with existing email marketing platforms?
Giveaway Ninja doesn't explicitly mention integration with email platforms in its description. Happy Birthday Emails specifically mentions it works with your email platform.
Which app is easier to set up and use?
Both claim easy setup. Giveaway Ninja says you can 'Create your giveaway in minutes'. Happy Birthday Emails highlights 'zero ongoing effort' once set up. Ease of use likely depends on the merchant's comfort level with different marketing strategies.
Which app provides more detailed analytics and reporting?
Neither app description provides specific details on analytics or reporting capabilities. Further research on user reviews or app documentation would be needed to determine which offers more comprehensive insights.
Can I customize the design and branding of the giveaways and birthday emails?
Giveaway Ninja mentions 'host it on your branded landing page'. Happy Birthday Emails refers to personalized messages in the birthday emails, suggesting customization. However, the extent of customization for either app is not explicitly detailed in the descriptions.
What type of support is offered for each app?
The app descriptions do not mention support offerings. Merchants should check the app details page on the Shopify App Store for information on support channels (e.g., email, chat, documentation).
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store