Givz Donation Driven Marketing vs Mikawaya Subscriptionfor Shopify (2026)
Givz Donation Driven Marketing and Mikawaya Subscription both aim to increase AOV, conversion rates, and LTV for Shopify merchants. However, they approach this goal with drastically different strategies. Givz focuses on incentivizing purchases by donating a portion of sales to charity. This positions it as a tool for socially conscious brands and customers who are motivated by giving back. Mikawaya Subscription, on the other hand, is a subscription management app tailored for Japanese e-commerce businesses. It emphasizes comprehensive support, features for recurring orders, and integration with CRM systems. Its strength lies in streamlining and optimizing subscription-based business models.
At a Glance
Givz Donation Driven Marketing
16 reviews
Mikawaya Subscription
62 reviews
Detailed Overview
Givz Donation Driven Marketing
Easily set up and run donation incentives. Designed to increase AOV, Conversion, and ultimately LTV.
Key Features
- Give back on all orders: "10% of all sales to charity" (goal: conversion)
- Set a spend threshold: "Spend over $80 get 5% for charity" (goal: AOV increase)
- Specific products: "All pink products get 20% to charity" (goal: move products)
- Coupon codes: "Use code XYZ get 10% off PLUS 10% for charity" (use in A/B test)
Mikawaya Subscription
売上向上の為のマーケティング機能に特化した日本製サブスクアプリ！CVR改善、LTV向上における機能とサポートが充実
Key Features
- 「Shopifyでの定期便運営」に精通したECのプロによるサポートが受けられます。 初期設定サポートや他サブスクアプリからの移行のサポートいたします。
- 回数割引設定、BOX機能、CRM連携、LTV分析など、Mikawaya独自の機能が沢山。詳しくはお問い合わせください。
- フォーム一体型、アンケートLP機能など新規集客にも有効な機能も用意しております。
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Givz Donation Driven Marketing5/5 Mikawaya Subscription5/5 | ||
| Reviews | 16 | 62 |
Reviews Givz Donation Driven Marketing16 Mikawaya Subscription62 | ||
| Primary Focus | Donation-driven incentives | Subscription Management |
Primary Focus Givz Donation Driven MarketingDonation-driven incentives Mikawaya SubscriptionSubscription Management | ||
| Target Audience | Businesses seeking to integrate charitable giving into their marketing strategy; appeal to socially conscious consumers. | Japanese e-commerce businesses focused on subscriptions; businesses seeking comprehensive support for subscription models. |
Target Audience Givz Donation Driven MarketingBusinesses seeking to integrate charitable giving into their marketing strategy; appeal to socially conscious consumers. Mikawaya SubscriptionJapanese e-commerce businesses focused on subscriptions; businesses seeking comprehensive support for subscription models. | ||
| Key Features | Donation percentage on all orders, spend threshold donations, product-specific donations, donation-linked coupon codes. | Subscription management tools, CRM integration, LTV analysis, discount settings, professional Japanese support. |
Key Features Givz Donation Driven MarketingDonation percentage on all orders, spend threshold donations, product-specific donations, donation-linked coupon codes. Mikawaya SubscriptionSubscription management tools, CRM integration, LTV analysis, discount settings, professional Japanese support. | ||
| Pricing Info | Not available in description | Not available in description |
Pricing Info Givz Donation Driven MarketingNot available in description Mikawaya SubscriptionNot available in description | ||
| Ease of Use | Implied simplicity in setup description | 5-step setup implied simplicity, initial setup support. |
Ease of Use Givz Donation Driven MarketingImplied simplicity in setup description Mikawaya Subscription5-step setup implied simplicity, initial setup support. | ||
| Support Language | English | Japanese and support in migrating from other apps. |
Support Language Givz Donation Driven MarketingEnglish Mikawaya SubscriptionJapanese and support in migrating from other apps. | ||
| Value Proposition | Increase sales and customer loyalty through charitable giving; avoid costly discounts. | Comprehensive subscription management, increased LTV, and professional support specific to the Japanese market. |
Value Proposition Givz Donation Driven MarketingIncrease sales and customer loyalty through charitable giving; avoid costly discounts. Mikawaya SubscriptionComprehensive subscription management, increased LTV, and professional support specific to the Japanese market. | ||
Our Verdict
Givz Donation Driven Marketing is best suited for businesses that want to leverage charitable giving to boost sales and attract socially conscious customers. It offers a variety of donation incentive options that can be easily integrated into existing marketing campaigns. Mikawaya Subscription is a better choice for Japanese e-commerce businesses seeking a robust subscription management solution with dedicated support. The CRM integration, LTV analysis and advanced subscription management features provide more functionality specific to ongoing subscriptions.
Common Questions
Which app is better for increasing Average Order Value (AOV)?
Both apps claim to increase AOV. Givz achieves this through donation incentives tied to spend thresholds. Mikawaya subscription enables recurring purchases, which can naturally increase AOV over time.
Which app is easier to set up?
Based on their descriptions, both apps appear to have relatively simple setups. Givz doesn't specify a setup process, while Mikawaya claims a 5-step setup. Ultimately it may depend on the complexity of each shop's existing setup, but both appear to be easy to setup.
Which app is better for a business just starting out?
Givz might be a better starting point for smaller businesses due to its straightforward approach and integration with donation incentives, which can be easier to implement than a full subscription model. However, the reviews are much lower than the Mikawaya app, and so may be a riskier choice.
Which app is better for a business focused on the Japanese market?
Mikawaya Subscription is explicitly designed for the Japanese market. Its language support, CRM integration specific to the region, and expert support make it the obvious choice for businesses targeting Japanese customers.
Do either of these apps offer a free trial?
The descriptions do not provide information about free trials for either app. Merchants will need to check the app listings directly on the Shopify App Store to confirm if a free trial is available.
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